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FeezBack
Techstars '17Tel Aviv, IL · Founded 2016 · 10 employees on LinkedIn · 1 known investors
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Feezback provides open banking solutions in Israel, enabling financial institutions and fintech companies to offer direct bank payments, credit underwriting, and advanced financial management through secure API-based integration with Israeli banks and credit card companies.
Also known as Feezback · FeezBack Technologies · פיזבק
Founders & leadership
FeezBack was founded in 2016 by Karen Zuckerman.
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Feezback (Hebrew: פיזבק; also referenced as FeezBack Technologies) is an Israeli fintech company focused on open banking. Founded in 2016 and based in Tel Aviv, it builds technological infrastructure and end products that let financial institutions and fintech companies connect to Israeli banks and credit card companies through APIs.
Its product line covers three areas: payment initiation, which enables merchants and sellers to receive payments directly from a payer's bank account at any bank in Israel without a credit card and without card-processing fees, delivered as a plug-and-play component for sales processes and points of sale; credit underwriting and risk assessment, which supplies a consolidated financial picture into underwriting and credit decision workflows; and advanced financial management, which feeds financial data into financial management processes, investment portfolio analysis and risk allocation.
The company states it holds a financial information service provider license and payment initiation approval, and that it is certified to the ISO 27001 information security standard. Earlier in its history the company also developed a business-to-consumer product: an automated personal finance assistant delivered as a bot-style application that gave users insights into their bank accounts and spending.
Founding story
Feezback was founded in 2016 by Keren Zukerman, described as an experienced fintech entrepreneur, on the premise that the financial ecosystem was about to undergo a major shift driven by open banking reform, new technological possibilities, regulatory support and customer demand for better digital financial products. The founding motivation stated by the company is a belief that technology can narrow the gap between individuals and banks.
Business model
Feezback sells open banking infrastructure and end-user products to financial institutions and fintech companies, which embed its payment initiation, underwriting and financial-management capabilities into their own sales processes, points of payment and internal systems via API-based integration. Earlier work included a direct-to-consumer application acting as an automated personal finance assistant.
Traction
Feezback states it works with leading Israeli financial institutions and the Israeli fintech community, and lists an open banking integration announced by Altshuler Shaham. Its earlier consumer personal-finance app was described as having helped thousands of users save millions of shekels.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Feezback describes itself as the longest-established and most experienced open banking fintech in Israel, working with leading Israeli financial institutions and the local fintech community, and says it helped shape Israel's open banking regulatory framework.
Feezback positions itself as the most established and experienced open banking specialist in the Israeli fintech market, citing its 2016 founding, its early analysis of data from all Israeli banks and credit card companies, its role in the 2017 Strum Committee discussions that shaped local open banking regulation, its regulatory licensing for financial information services and payment initiation, ISO 27001 certification, direct integration with customers' internal systems, and hands-on implementation support. For merchants, its payment initiation product is presented as avoiding card-processing fees.
Technology
API-based connectivity to Israeli banks and credit card companies, supporting account-to-account payment initiation and retrieval and analysis of financial data. The company emphasizes integration with customers' internal enterprise systems without complex modifications, and security aligned with the ISO 27001 standard.
Go-to-market
The company sells business-to-business to Israeli financial institutions and fintech companies, offering plug-and-play integration into existing sales and payment flows, API-based connectivity, direct integration with enterprise systems, and implementation support through launch and ongoing operation. It highlights a client and partner base of leading Israeli financial institutions and maintains developer-facing documentation and Hebrew/English marketing sites, alongside coverage in Israeli business media such as Globes, Calcalist, Bizportal, Walla and N12.
Financial institutions, investment houses, credit providers and fintech companies in Israel; the earlier consumer app targeted individual bank customers.
Geography
Headquartered in Tel Aviv, Israel, with products and integrations covering banks and credit card companies across Israel.
History
The company was founded in 2016 in anticipation of Israel's open banking reform. It was selected to join Barclays Bank's TechStars accelerator program and began analyzing financial data from all banks and credit card companies in Israel. In 2017 it participated in the Strum Committee discussions that shaped Israeli open banking regulation. It later obtained a financial information service provider license and payment initiation approval, and ISO 27001 certification. An early consumer product, a chatbot-style personal financial assistant app, was designed with Tel Aviv studio Muze; the company reported at that time that the app had been used by thousands of users. Today Feezback works with Israeli financial institutions and the local fintech community, including an announced open banking integration with Altshuler Shaham.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsBizportal reported that investment house Altshuler Shaham announced an open banking integration carried out with Feezback.
Feezback holds a license to provide financial information services and an approval for payment initiation, and is ISO 27001 certified for information security. Israeli outlet Walla reported the company's receipt of the financial information services license.
Feezback took part in the 2017 Strum Committee discussions that shaped Israel's open banking regulations.
Feezback was selected to join Barclays Bank's TechStars accelerator program and began analyzing financial data from banks and credit card companies in Israel.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- FeezBackfeezback.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FeezBack do?
- Israeli fintech providing open banking infrastructure for bank-account payments, credit underwriting and financial data.
- Who founded FeezBack?
- FeezBack was founded by Karen Zuckerman in 2016.
- Who are FeezBack's investors?
- FeezBack's investors include Techstars.
- Where is FeezBack headquartered?
- FeezBack is headquartered in Tel Aviv, IL.