Feels

Feels is a mobile dating and social networking application aimed exclusively at people under 30, operated by the French company Pengyou & Co. Rather than a photo-and-bio catalogue browsed by swiping, profiles on Feels are constructed as immersive, story-like sequences of photos and videos with text captions, stickers and answers to prompts; users discover others by scrolling full-screen profiles and start conversations by reacting to specific pieces of content or sending personalized direct messages. There is no like or heart button, and a profile takes roughly 15 minutes to build during onboarding.

The app markets itself on the premise that a person has 628 weeks between the ages of 18 and 30, and positions itself as a route from online communities to in-person meetings, covering dating, friendship and interest-based communities, including real-life events. Feature set includes interest and lifestyle filters, reaction-based chat initiation, an invisible mode and the ability to end chats, plus paid tiers branded Fastpass and Infinity that add features such as seeing who liked you, priority likes and increased profile visibility. The app is listed under Dating on Google Play and Social Networking on the App Store, with age ratings of 17+/18+, and is available in English plus additional languages.

Feels was covered at launch by TechCrunch in April 2021, when the founding team had spent two years iterating on the product and reported that onboarding completion had risen from 30% to about 75% of new users. At that point the company had 100,000 users and a stated goal of one million users by the end of 2021, with a primary focus on France.

Founding story

Co-founder and CEO Daniel Cheaib told TechCrunch that the dating industry had seen little innovation in a decade and that users uninstall dating apps because profiles all look the same and browsing feels like flipping through a catalogue. The founding team spent two years iterating on the app to determine what worked before launching more widely once retention metrics met their targets.

Business model

Feels distributes a free consumer mobile app monetized through optional in-app purchases: recurring premium subscriptions and consumable Boost packs. Listed prices are $19.49 per month, $47.99 for six months and $61.99 for twelve months, with Boost packs at $6.99 for two, $11.99 for five and $26.99 for fifteen; prices vary by country. Premium tiers are branded Fastpass and Infinity. The company states core features remain free.

Freemium consumer subscriptions and one-off in-app purchases (Boosts), billed through the mobile app stores with auto-renewing subscription terms. At the time of the 2021 TechCrunch coverage the company had begun offering a premium subscription and described monetization as still being iterated on.

Traction

100,000 users as of April 2021, with a stated target of one million users by the end of that year. Google Play and Aptoide listings show more than 1 million Android downloads, and the App Store listing shows about 2,000 ratings with a 4.3 average. Releases have continued through 2026, with version 5.33.0 dated 25 August 2026.

Latest developments

Recent app releases (version 5.32.1 in August 2026 and 5.33.0 on 25 August 2026) expanded the Fastpass and Infinity premium plans with features such as seeing who liked you, priority likes, greater profile visibility and a new DM feature. Store descriptions now emphasize interest-based communities and in-real-life events alongside dating.