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Federato

also invests · investor profile

Menlo Park, US · Founded 2020 · 225 employees on LinkedIn · 6 known investors

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Federato offers Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—in a single data schema with versioned definitions and audit history. It lets product teams update pricing, coverage, and rules and roll changes out across states and programs without code changes or IT dependencies.

AI & Machine LearningEnterprise SoftwareFintechInsurTechSaaS

Founders & leadership

Federato was founded in 2020 by William Ross and William Steenbergen.

WRWilliam Ross
William RossFounderWilliam Ross is the founder of Federato, which builds Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—with versioned definitions and audit history. He has a background in product and operations, with a career focus on machine learning and AI.
WSWilliam Steenbergen
William SteenbergenFounderCo-founder and CTO of Federato, which builds tools for insurers to define and manage insurance products. He also researches and publishes on reinforcement learning topics.
GVGuru Vasudeva
Guru VasudevaSVP & CIO
AC
Adriana CisnerosHead of Underwriting
WR
Will RossFounder
WR
Will Ross William SteenbergenFounder
DG
Dominic GrimaldiBusiness Solutions Lead

Board

VGVarun Gupta
Varun GuptaBoard directorPartner at Caffeinated Capital
CS
Carlotta SiniscalcoBoard director

Investors · 6

Clocktower Ventureslisted by Clocktower VenturesSanta Monica · $100K – $20M

How we know: Clocktower Ventures's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Emergence Capital Partnerslisted by Emergence Capital PartnersSan Francisco · $500K – $10Mvia Lotti Siniscalco · led

How we know: Emergence Capital Partners's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us

Pear VClisted by Pear VCSan Francisco · $150K – $4M

How we know: Pear VC's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us

Sterling Roadlisted by Sterling RoadSan Francisco · $25K – $150K

How we know: Sterling Road's portfolio page · Not right? Tell us

Also in the syndicate · 1

Growth Equity at Goldman Sachs Alternativeslead

Funding

SEC filings, press & company announcements

$275M disclosed across 5 of 6 rounds · 2022–2025

▶$100MraisedNov 2025 · 17 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Carlotta SiniscalcoDirector
  • Varun GuptaDirector
  • William Leopold RossExecutive Officer, Director
  • William Albert Theo SteenbergenExecutive Officer, Director
Offering amount
$100M
Amount sold
$100M
First sale
Nov 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$35MraisedNov 2024 · 9 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • William Leopold RossExecutive Officer, Director
  • Varun GuptaDirector
  • Carlotta SiniscalcoDirector
  • William Albert Theo SteenbergenExecutive Officer, Director
Offering amount
$40M
Amount sold
$35M
First sale
Nov 2024
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$25MraisedJul 2023 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • William Albert Theo SteenbergenExecutive Officer, Director
  • Carlotta SiniscalcoDirector
  • William Leopold RossExecutive Officer, Director
  • Varun GuptaDirector
Offering amount
$25M
Amount sold
$25M
First sale
May 2023
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$15MraisedMay 2022 · 17 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • William Leopold RossExecutive Officer, Director
  • Carlotta SiniscalcoDirector
  • William Albert Theo SteenbergenExecutive Officer, Director
Offering amount
$15M
Amount sold
$15M
First sale
Apr 2022
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

In the news

Federato Raises $100M in Series D Fundingfinsmes.com · Nov 2025Federato Raises $40M in Fundingfinsmes.com · Nov 2024

Frequently asked questions

What does Federato do?
Federato offers Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—in a single data schema with versioned definitions and audit history. It lets product teams update pricing, coverage, and rules and roll changes out across states and programs without code changes or IT dependencies.
Who founded Federato?
Federato was founded by William Ross, William Steenbergen in 2020.
Who are Federato's investors?
Federato's investors include Caffeinated Capital, Clocktower Ventures, Emergence Capital Partners, Pear VC, Sterling Road.
How much funding has Federato raised?
Federato has disclosed $275M raised across 5 of its 6 known rounds.
Where is Federato headquartered?
Federato is headquartered in Menlo Park, US.