Fundraising Fox

Federato

also invests · investor profile

Founded 2020 · 225 employees on LinkedIn · 5 known investors

Find your way into Federato

985 people in our graph share verified history with the Federato team — schools, employers, funds. One of them is your warm intro.

Paul Kwanunlockedknows William Steenbergen · together at Stanford University (overlapped)
×4knows the team · via Stanford University
×2knows the team · via University of Twente
×3knows the team · via The Chinese University of Hong Kong
knows the team · via Udacity
knows the team · via Erasmus School of Economics

Federato offers Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—in a single data schema with versioned definitions and audit history. It lets product teams update pricing, coverage, and rules and roll changes out across states and programs without code changes or IT dependencies.

AI & Machine LearningEnterprise SoftwareFintechInsurTechSaaS

Founders & leadership

Federato was founded in 2020 by William Ross and William Steenbergen.

WRWilliam Ross
William RossinFounderWilliam Ross is the founder of Federato, which builds Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—with versioned definitions and audit history. He has a background in product and operations, with a career focus on machine learning and AI.
WSWilliam Steenbergen
William SteenbergeninFounderCo-founder and CTO of Federato, which builds tools for insurers to define and manage insurance products. He also researches and publishes on reinforcement learning topics.

Investors · 5

Caffeinated CapitalSan Francisco · $3M – $50M
Clocktower VenturesSanta Monica · $100K – $20M
Emergence Capital PartnersSan Francisco · $500K – $10Mvia Lotti Siniscalco · led
Pear VCSan Francisco · $150K – $4M
Sterling RoadSan Francisco · $50K – $150K

Funding

SEC filings, press & company announcements

$100M disclosed across 1 of 2 rounds · 2024–2025

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

3 people who came through Federato went on to found or lead other companies.

Parth ChopraSenior Software EngineerFounded CandleWilliam RossFounderFounded FederatoWilliam SteenbergenFounderFounded Federato

In the news

Federato Releases 2026 State of P&C Insurance Report -insurance-edge.net · Jul 2026Federato - Goldman Sachs Asset Managementam.gs.com · Nov 2025AI-driven insurance platform Federato raises $100m in Series D fundinglifeinsuranceinternational.com · Nov 2025Federato Raises $100 Million Series D Led by Growth Equity at Goldman Sachs Alternativesbusinesswire.com · Nov 2025Federato Raises $100M in Series D Fundingfinsmes.com · Nov 2025Federato Raises $40M in Fundingfinsmes.com · Nov 2024

Frequently asked questions

What does Federato do?
Federato offers Product Studio, a tool for insurers to define and manage insurance products—rating, forms, endorsements, and eligibility rules—in a single data schema with versioned definitions and audit history. It lets product teams update pricing, coverage, and rules and roll changes out across states and programs without code changes or IT dependencies.
Who founded Federato?
Federato was founded by William Ross, William Steenbergen in 2020.
Who are Federato's investors?
Federato's investors include Caffeinated Capital, Clocktower Ventures, Emergence Capital Partners, Pear VC, Sterling Road.
How much funding has Federato raised?
Federato has disclosed $100M raised across 1 of its 2 known rounds.