Farmlend
Entrepreneur First '21London, GB · Founded 2021 · 2 known investors
Farmlend offers an AI-driven supply chain platform that monitors orders, shipments, and deadlines, providing real-time tracking, natural-language rules, and document intelligence that parses invoices, bills of lading, and declarations. It targets supply chain and logistics operators managing shipments and compliance across programs and suppliers.
Also known as FarmLend
Founders & leadership
Farmlend was founded in 2021 by Abdel Turkmani.
Investors · 2
Also in the syndicate · 1
Company profile
researched Aug 2026Farmlend is a London-based company operating in agriculture, logistics and trade. Third-party listings describe it variously as an agriculture trade finance platform intended to facilitate financing and trade between farmers and buyers, and as a procurement and logistics platform connecting growers with commercial buyers that coordinates packing and delivery to reduce waste in UK produce supply chains.
The company's current website presents an AI-centred supply chain product. Marketed capabilities include continuous monitoring of orders, shipments and deadlines; real-time shipment and container tracking; natural-language rule creation (for example, alerting when a specified commodity from a given origin is delayed beyond a threshold); and document intelligence that parses uploaded invoices, bills of lading and declarations and runs automated rule checks such as verifying that a phytosanitary declaration is attached for a given destination or that an invoice matches the purchase order. A prepayment assurance feature matches invoice data against shipment and PO rules to flag discrepancies before payment. An AI chat interface acts as a single control point for uploading documents, setting rules and tracking activity. An order management module covering natural-language order creation, program monitoring by supplier, product or program, and proactive rules is labelled as coming soon, and the site collects early-access signups while offering account login via email/password, magic link, Google, Microsoft or passkey.
Business model
B2B software sold on a self-service subscription basis, with an enterprise tier sold through sales contact.
Tiered subscription pricing published on the company website: a free plan at $0 per month with limited support, a Container Tracking plan at $100 per month including advanced container tracking and full support, and a custom-priced Enterprise plan with unlimited projects and enterprise support. A 5-container (or equivalent volume) free trial and a 30-day money-back guarantee are advertised; plans can be changed or cancelled from a billing page.
Traction
Limited public evidence. The product is presented as pre-launch or partially launched, with core order management functionality marked "coming soon" and an early-access signup on the homepage; a customer login portal exists. No customer counts, revenue or volume figures are disclosed in the available sources.
Latest developments
The website advertises AI-powered order management as coming soon and invites users to join an early-access list; pricing tiers and a login/account creation flow are live.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Categorised by third-party directories under agriculture, financial services, marketplace, logistics, commodities and food technology, at seed stage. Nordic9 lists comparable companies including Agreena, Single.Earth, IBISA, InSoil, Planted Green, Finres, Cotierra, Noora, Ponterra and Hectarea by shared verticals and business model; Startup Map London lists Ameba, which applies AI to real-time product status tracking across supply networks, among similar startups.
Positioning centres on shifting operators from reactive manual tracking to proactive, automated monitoring, combining shipment visibility, natural-language rule configuration and document intelligence with prepayment invoice validation in one AI chat-driven interface, rather than requiring specialist training.
Technology
AI-based monitoring and automation: continuous tracking of orders and shipments, natural-language rule definition and conversational control, document parsing of PDFs such as invoices, bills of lading and customs/phytosanitary declarations, automated validation workflows (upload, AI analysis, validation, approval) and predictive alerting.
Go-to-market
Website-led with an early-access waitlist and self-serve signup, published pricing tiers, developer-facing documentation, and a contact-sales route for enterprise deployments.
Supply chain, logistics and trade operations teams handling containerised shipments, supplier programs and cross-border compliance documentation, with examples drawn from fresh produce trade (kiwis, mangoes, apples). Other listings describe growers and commercial buyers as the two sides served.
Geography
Headquartered in London and described by third-party sources as a British startup serving UK produce supply chains, with shipment tracking presented as global in scope.
History
A seed funding round was reported on 11 June 2021 with participation from Ascension Ventures, Entrepreneur First and angel investor Sameer Singh, with the amount not disclosed. The company is listed in the Entrepreneur First portfolio and on Startup Map London at seed stage. Nordic9 records six tracked investors. The current website cites LocalGlobe, Entrepreneur First and QED Investors as backers.
Risks & controversies
Public sources contain conflicting descriptions of the business (agriculture trade finance platform versus grower-to-buyer procurement and logistics versus AI supply chain monitoring software), suggesting a repositioning that is not documented in the sources. Key product modules remain unreleased, funding amounts are undisclosed in all available sources, and no independent validation of traction exists.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsNordic9 reported a seed round for FarmLend with investors Ascension Ventures, Entrepreneur First and Sameer Singh; round value not disclosed.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Farmlendfarmlend.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Farmlend do?
- UK startup building an AI platform for monitoring agricultural supply chain orders, shipments and trade documents.
- Who founded Farmlend?
- Farmlend was founded by Abdel Turkmani in 2021.
- Who are Farmlend's investors?
- Farmlend's investors include Entrepreneur First.
- Where is Farmlend headquartered?
- Farmlend is headquartered in London, GB.