Who founded Fanplayr?

Fanplayr was founded by Simon Yencken, Derek Adelman, Rajiv Sunkara.

Who are Fanplayr's investors?

Fanplayr's investors include Partners for Growth, Partners for Growth (PFG).

Where is Fanplayr headquartered?

Fanplayr is headquartered in Palo Alto, US.

Fanplayr

Palo Alto, US · 2 known investors

Find your way into Fanplayr

356 people in our graph share verified history with the Fanplayr team — schools, employers, funds. One of them is your warm intro.

Richard Cawseyunlockedknows Derek Adelman · together at Fanplayr (overlapped)

knows the team · via Aconex

knows the team · via Fanplayr

×3knows the team · via Reuters

knows the team · via Moda Operandi

×5knows the team · via Blackbird Ventures

Fanplayr provides a data platform that analyzes first-party customer behavioral data in real-time to enable marketers to segment audiences, personalize experiences, and optimize targeting and campaign strategies. The platform serves e-commerce and digital marketing teams seeking to convert behavioral insights into revenue through data-driven personalization.

AI & Machine Learning Data & Infrastructure E-commerce Marketing Tech

Founders & leadership

Simon Yencken Executive Chairman and CEOSimon Yencken holds an LLB and BSc from Monash University and has spent over 20 years in technology, including senior roles at Reuters, Tibco, NextSet, and Aconex focused on data analytics, software development, and cloud computing. He founded Fanplayr in 2013, which provides behavioral data analytics and personalization solutions for e-commerce businesses.

Derek Adelman He previously founded and led the TIBMercury trading platform at Reuters/TIBCO and co-founded LineBeyond, a low-latency trading platform; he is a co-inventor of Fanplayr's patented real-time segmentation technology and has built multiple AI applications for Japanese market applications.

Rajiv Sunkara Rajiv Sunkara is Founder, CTO, and VP Product at Fanplayr, a real-time personalization and decisioning platform that converts behavioral data into customer actions. He has previously founded software companies, built enterprise products, and led technical teams responsible for scaling SaaS platforms to serve hundreds of customers and billions of real-time interactions.

Investors · 2

Partners for Growthlisted by Partners for GrowthSan Francisco · $1M – $50M

How we know: Partners for Growth's portfolio page · Not right? Tell us

Partners for Growth (PFG)listed by Partners for Growth (PFG)San Francisco

How we know: Partners for Growth (PFG)'s portfolio page · funding news · Not right? Tell us

Founder mafia

2 people who came through Fanplayr went on to found or lead other companies.

Pierre WolffMember, Board of AdvisorsFounded Incountry Rajiv SunkaraFounder, CTO & VP Product, Board MemberFounded Virtual Software Systems

Frequently asked questions

What does Fanplayr do?: Fanplayr provides a data platform that analyzes first-party customer behavioral data in real-time to enable marketers to segment audiences, personalize experiences, and optimize targeting and campaign strategies. The platform serves e-commerce and digital marketing teams seeking to convert behavioral insights into revenue through data-driven personalization.
Who founded Fanplayr?: Fanplayr was founded by Simon Yencken, Derek Adelman, Rajiv Sunkara.
Who are Fanplayr's investors?: Fanplayr's investors include Partners for Growth, Partners for Growth (PFG).
Where is Fanplayr headquartered?: Fanplayr is headquartered in Palo Alto, US.