Fundraising FoxFanplayr
Palo Alto, US · 1 known investors
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Fanplayr provides a data platform that analyzes first-party customer behavioral data in real-time to enable marketers to segment audiences, personalize experiences, and optimize targeting and campaign strategies. The platform serves e-commerce and digital marketing teams seeking to convert behavioral insights into revenue through data-driven personalization.
Founders & leadership
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Simon YenckenExecutive Chairman and CEOSimon Yencken holds an LLB and BSc from Monash University and has spent over 20 years in technology, including senior roles at Reuters, Tibco, NextSet, and Aconex focused on data analytics, software development, and cloud computing. He founded Fanplayr in 2013, which provides behavioral data analytics and personalization solutions for e-commerce businesses.
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Derek AdelmanHe previously founded and led the TIBMercury trading platform at Reuters/TIBCO and co-founded LineBeyond, a low-latency trading platform; he is a co-inventor of Fanplayr's patented real-time segmentation technology and has built multiple AI applications for Japanese market applications.
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Rajiv SunkaraRajiv Sunkara is Founder, CTO, and VP Product at Fanplayr, a real-time personalization and decisioning platform that converts behavioral data into customer actions. He has previously founded software companies, built enterprise products, and led technical teams responsible for scaling SaaS platforms to serve hundreds of customers and billions of real-time interactions.
Investors · 1
Funding
SEC filings, press & company announcements- Undisclosed amountSeed RoundJan 2013Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Fanplayr went on to found or lead other companies.
In the news
Frequently asked questions
- What does Fanplayr do?
- Fanplayr provides a data platform that analyzes first-party customer behavioral data in real-time to enable marketers to segment audiences, personalize experiences, and optimize targeting and campaign strategies. The platform serves e-commerce and digital marketing teams seeking to convert behavioral insights into revenue through data-driven personalization.
- Who founded Fanplayr?
- Fanplayr was founded by Simon Yencken, Derek Adelman, Rajiv Sunkara.
- Who are Fanplayr's investors?
- Fanplayr's investors include Partners for Growth.
- Where is Fanplayr headquartered?
- Fanplayr is headquartered in Palo Alto, US.