Fandora

Fandora (Fandora Shop, fandorashop.com) is a Taiwan-based online platform for creator- and character-branded merchandise. The storefront is organized around character and creator brand halls and product collections, and carries goods tied to licensed game and character properties including Monster Hunter Wilds, Arena of Valor, and illustrator/creator characters such as Capoo, ㄇㄚˊ幾, 好想兔, 虎爺實習中, 米薩小姐, 力Qii and 老高與小茉, alongside plain-colour basics and event lines such as WirForce merchandise and an online culture-and-creativity fair.

The business began as an online startup that helped artists turn their work into physical products. As of 2013 more than 2,000 artists had signed over the copyright of their artwork to the company, which converted the designs into products such as t-shirts and mobile phone covers.

Founding story

Fandora was founded in Taiwan by five local entrepreneurs and was reported in 2013 as an online startup helping struggling artists turn their work into merchandise; co-founder Adrian Chen discussed the company's expansion plans in a BBC interview.

Business model

The company sells physical merchandise online, converting artwork and licensed character IP into products such as apparel, phone cases and accessories, and running promotional mechanics including multi-buy discounts, add-on purchases, limited/discontinued-item countdowns and spend thresholds with gifts.

Traction

By July 2013 more than 2,000 artists had licensed their artwork to the company for conversion into merchandise. The current storefront lists numerous concurrent licensed and creator product lines.

Latest developments

The store's current campaigns include a full range of Monster Hunter Wilds merchandise, a 10th-anniversary product line for the character 好想兔, new items for ㄇㄚˊ幾 and 虎爺實習中, limited Arena of Valor (傳說對決) goods, and an online culture and creativity fair; the site also carries an anti-fraud notice for customers.