FanAI is a sponsorship attribution platform that measures the sales impact of brands' sponsorship investments.

Fan Ai was founded by Johannes Waldstein, Dieter Neujahr in 2016.

Who are Fan Ai's investors?

Fan Ai's investors include Emerging Ventures, Expansion Venture Capital, Rosecliff Ventures, Counterview Capital, Courtside Ventures.

How much funding has Fan Ai raised?

Fan Ai has disclosed $4.5M raised across 1 round.

Where is Fan Ai headquartered?

Fan Ai is headquartered in Santa Monica, US.

Fan Ai

Santa Monica, US · Founded 2016 · Delaware corporation · 3 employees on LinkedIn · 5 known investors

Find your way into Fan Ai

779 people in our graph share verified history with the Fan Ai team — schools, employers, funds. One of them is your warm intro.

Nicholas Adamsunlockedknows Jeff Katz · together at Brandeis University (overlapped)

×5knows the team · via AOL / Verizon

knows the team · via Solent University

knows the team · via Socialbakers (Now Emplifi)

×4knows the team · via Brandeis University

FanAI provides marketing measurement and attribution technology that links marketing activity to sales outcomes, using causal attribution measurement that does not rely on cookies. Its tools help brands measure, optimize, and monetize their marketing strategies.

Also known as FanAI

AdTech AI & Machine Learning Data & Infrastructure Marketing Tech Sports Tech

Founders & leadership

Fan Ai was founded in 2016 by Johannes Waldstein and Dieter Neujahr.

Johannes WaldsteininFounder & CEO

Dieter Neujahr inCo-Founder & COOCo-founder and Chief Operating Officer of FanAI, Dieter Neujahr has held leadership roles across international organizations in Europe, the USA, and Asia-Pacific, with expertise in business strategy, sales, marketing, and organizational management.

David Bachowski inChief Technology OfficerChief Technology Officer of FanAI, which provides marketing measurement and attribution technology using causal methods independent of cookies.

Jeff Katz inChief Product & Strategy OfficerJeff Katz is Chief Product & Strategy Officer at FanAI, a marketing measurement and attribution platform. He has held senior executive roles focused on product incubation, strategic partnerships, and go-to-market strategy, with expertise in digital marketing, data-driven measurement, and sports marketing.

Adam Holt inSVP of SalesAdam Holt is SVP of Sales at FanAI. He has worked across NASDAQ companies and venture-backed startups, with prior experience supporting major enterprise clients including Pepsi, Coca-Cola, AB InBev, Universal Music Group, and Real Madrid.

Gregory TuttonNamed on SEC filing

Board

Deepen Parikh in 𝕏Board directorPartner at Courtside Ventures

Investors · 5

Emerging VenturesLos Angeles · $100K – $500K

Expansion Venture CapitalNew York · $100K – $2M

Rosecliff VenturesNew York City · $500K

Counterview Capitalreported · 2 sourcesNew York

Courtside Venturesreported · 2 sourcesNew York · $1M – $1.5Mvia Deepen Parikh · board

Reported raises · per SEC filings

Form D private placements

$4.5M disclosed across 1 round · 2017

▶$4.5MraisedFeb 2018 · 23 investors · Other Technology

Rule 506(b)

Officers, directors & promoters on the filing

Johannes WaldsteinExecutive Officer, Director
Deepen ParikhDirector
Gregory TuttonDirector

Offering amount: $4.5M
Amount sold: $4.5M
First sale: Dec 2017
Incorporated: Corporation, Delaware, 2016
Federal exemptions: 06b

Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

FanAI offers a measurement platform that connects sponsorship and marketing spend to sales outcomes. The company frames its offering around three functions: measuring marketing strategy against business objectives, maximizing or optimizing the performance of that strategy, and monetizing it by sharpening spend allocation to affect the bottom line.

The platform combines FanAI's proprietary technology with a brand's own data alongside ticketing, merchandise and audience exposure data supplied by partner data providers. The stated output is a view of which elements of current sponsorship spend are driving sales and which are not, together with guidance on how to reallocate future spend for improved sales results.

▸Full profile — market position, technology, go-to-market

Market position

The company positions itself as the only platform able to identify the true sales impact of sponsorship investments and align them to drive sales, citing causal attribution that operates without cookies.

Technology

FanAI applies proprietary technology to client-supplied data combined with ticket, merchandise and audience exposure data obtained from external providers in order to attribute sales impact to sponsorship investments. A quoted industry executive characterizes the approach as causal attribution measurement that does not rely on cookies.

Go-to-market

Brands and sponsors that invest in sponsorships and want to relate that spend to sales performance.

Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.

Legal entities · 1

corporate structure

Fan AiDelaware

▸Research sources · 6

primary sources listed

Fan Aifanai.io · web

6 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Fan Ai do?: FanAI is a sponsorship attribution platform that measures the sales impact of brands' sponsorship investments.
Who founded Fan Ai?: Fan Ai was founded by Johannes Waldstein, Dieter Neujahr in 2016.
Who are Fan Ai's investors?: Fan Ai's investors include Emerging Ventures, Expansion Venture Capital, Rosecliff Ventures, Counterview Capital, Courtside Ventures.
How much funding has Fan Ai raised?: Fan Ai has disclosed $4.5M raised across 1 round.
Where is Fan Ai headquartered?: Fan Ai is headquartered in Santa Monica, US.