Fan Ai
Santa Monica, US · Founded 2016 · Delaware corporation · 3 employees on LinkedIn · 5 known investors
FanAI provides marketing measurement and attribution technology that links marketing activity to sales outcomes, using causal attribution measurement that does not rely on cookies. Its tools help brands measure, optimize, and monetize their marketing strategies.
Also known as FanAI
Founders & leadership
Fan Ai was founded in 2016 by Johannes Waldstein and Dieter Neujahr.
Board
Investors · 5
Reported raises · per SEC filings
Form D private placements$4.5M disclosed across 1 round · 2017
▶$4.5MraisedFeb 2018 · 23 investors · Other TechnologyRule 506(b)
- Johannes WaldsteinExecutive Officer, Director
- Deepen ParikhDirector
- Gregory TuttonDirector
- Offering amount
- $4.5M
- Amount sold
- $4.5M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026FanAI offers a measurement platform that connects sponsorship and marketing spend to sales outcomes. The company frames its offering around three functions: measuring marketing strategy against business objectives, maximizing or optimizing the performance of that strategy, and monetizing it by sharpening spend allocation to affect the bottom line.
The platform combines FanAI's proprietary technology with a brand's own data alongside ticketing, merchandise and audience exposure data supplied by partner data providers. The stated output is a view of which elements of current sponsorship spend are driving sales and which are not, together with guidance on how to reallocate future spend for improved sales results.
▸Full profile — market position, technology, go-to-market
Market position
The company positions itself as the only platform able to identify the true sales impact of sponsorship investments and align them to drive sales, citing causal attribution that operates without cookies.
Technology
FanAI applies proprietary technology to client-supplied data combined with ticket, merchandise and audience exposure data obtained from external providers in order to attribute sales impact to sponsorship investments. A quoted industry executive characterizes the approach as causal attribution measurement that does not rely on cookies.
Go-to-market
Brands and sponsors that invest in sponsorships and want to relate that spend to sales performance.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Legal entities · 1
corporate structure▸Research sources · 6
primary sources listed
- Fan Aifanai.io · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fan Ai do?
- FanAI is a sponsorship attribution platform that measures the sales impact of brands' sponsorship investments.
- Who founded Fan Ai?
- Fan Ai was founded by Johannes Waldstein, Dieter Neujahr in 2016.
- Who are Fan Ai's investors?
- Fan Ai's investors include Emerging Ventures, Expansion Venture Capital, Rosecliff Ventures, Counterview Capital, Courtside Ventures.
- How much funding has Fan Ai raised?
- Fan Ai has disclosed $4.5M raised across 1 round.
- Where is Fan Ai headquartered?
- Fan Ai is headquartered in Santa Monica, US.