Family 마카롱팩토리 모바일 차량 관리 서비스 추천
1 known investors
Macarong operates My Michael (마이클), a car maintenance booking app that lets drivers schedule repair appointments online without calling, and uses AI to diagnose symptoms and provide the likely cause, estimated cost, and repair method. It offers same-day and weekend bookings at repair shops across Korea.
Also known as (주)마카롱팩토리 · Macarong Factory · My Michael · 마이클
Investors · 1
Company profile
researched Aug 2026마카롱팩토리 (Macarong Factory) is a Korean company that operates 마이클 (Michael), a mobile application for booking vehicle maintenance appointments at repair shops. The app lets drivers choose a desired appointment time and reserve a slot without having to telephone the shop, and supports same-day and weekend bookings. Listings show maintenance items and prices up front, along with reviews of individual repair shops, and users receive a maintenance result report after service. Advertised service categories include engine oil changes and tire replacement.
The company also offers a 24-hour free AI maintenance consultation feature: a driver describes a symptom, such as a squealing noise when braking or an illuminated warning light, and the system returns a suspected cause, an estimated cost range, and the recommended repair approach, then directs the user to book a nearby shop. The company's site presents a partner network described as the largest in South Korea, with the stated aim that a partner shop is within roughly ten minutes of any location in the country. Corporate site sections cover services, company information, recruiting, a "모두의 차고" (Everyone's Garage) section, AI maintenance consultation, and repair-shop recruitment.
Business model
The company runs a marketplace connecting drivers with affiliated repair shops through the 마이클 app, where users book appointments and view maintenance items, prices and shop reviews. It actively recruits repair shops to join the platform, offering 300,000 KRW in promotional support on onboarding.
▸Full profile — market position, technology, go-to-market, geography
Market position
Positioning centers on same-day and weekend appointment availability, upfront display of maintenance items and prices, repair-shop reviews, and a free 24-hour AI symptom consultation, alongside a claimed nationwide partner network.
Technology
The 마이클 app provides online appointment scheduling with repair shops and an AI maintenance consultation feature that interprets a described symptom and returns a suspected cause, an estimated cost range and a recommended repair method, available free of charge around the clock. The company also issues post-service maintenance result reports.
Go-to-market
Car owners in South Korea seeking maintenance and repair appointments, and independent repair shops seeking customer bookings through the platform.
Geography
South Korea; the company is headquartered at 49 Daewangpangyo-ro 644beon-gil, Bundang-gu, Seongnam-si, Gyeonggi-do, and states nationwide repair shop coverage.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 3
primary sources listed
- Family 마카롱팩토리 모바일 차량 관리 서비스 추천macarong.net · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Family 마카롱팩토리 모바일 차량 관리 서비스 추천 do?
- Korean operator of 마이클 (Michael), an app for booking car repair appointments and getting AI-based maintenance advice.
- Who are Family 마카롱팩토리 모바일 차량 관리 서비스 추천's investors?
- Family 마카롱팩토리 모바일 차량 관리 서비스 추천's investors include Kakao Ventures.