Fundraising Fox

faff

Entrepreneur First '25

Bangalore, IN · Founded 2025 · 1 known investors

usefaff.com

faff is a subscription-based personal assistant service that handles everyday chores and errands—such as grocery ordering, bookings, bill payments, travel arrangements, gifting, and health appointments—across more than 30 categories via WhatsApp. It operates as an invite-only, referral-based consumer service currently available in Bangalore and Mumbai, India, for a flat monthly fee.

Also known as Faff · usefaff

Consumer

Founders & leadership

faff was founded in 2025 by Anirudh Mittal and Het Patel.

AMAnirudh Mittal
Anirudh MittalinCEO
HPHet Patel
Het PatelinCTO

Investors · 1

Company profile

researched Aug 2026

faff is an early-stage consumer-technology company operating a subscription personal assistant service for individuals. Users delegate everyday tasks to the service, which spans more than 30 categories grouped on the company's site into eight areas: Home (grocery ordering, utilities, home services), Coordination (appointments, courier, porter, deliveries), Commerce (recommendations, returns, refunds), Travel (flights, hotels, web check-in, airport cabs), Social Life (gifting, birthday tracking, hosting events, date planning), Personal Admin (bills, reminders, wake-up calls, document management), Health (medicines, doctor appointments, checkups) and Lifestyle (restaurants, concerts, things to do) [0][1].

The service is explicitly scoped to personal rather than professional work: the company states it does not perform business tasks such as hiring, building presentations, sourcing LinkedIn profiles or market research [0][1]. Prospective users are onboarded through a 15-minute call with the team to determine which of their tasks the service can handle [0][1]. A third-party company listing describes faff as an affordable personal assistant service aimed at busy working professionals, covering vacation planning, lifestyle choices and everyday errands [3].

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Research sources · 7

primary sources listed
  • faffusefaff.com · web

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does faff do?
Invite-only WhatsApp personal-assistant service in Bangalore and Mumbai charging a flat Rs 1,999 monthly subscription.
Who founded faff?
faff was founded by Anirudh Mittal, Het Patel in 2025.
Who are faff's investors?
faff's investors include Entrepreneur First.
Where is faff headquartered?
faff is headquartered in Bangalore, IN.