FABRIC TOKYO
Tokyo, JP · 3 known investors
FABRIC TOKYO offers made-to-order business wear, allowing customers to order custom-fit clothing via smartphone or at physical stores. It focuses on personalized business apparel tailored to individual lifestyles in Japan.
Also known as FABRIC TOKYO Inc. · 株式会社FABRIC TOKYO
Founders & leadership
Investors · 3
Company profile
researched Aug 2026FABRIC TOKYO (株式会社FABRIC TOKYO) is a Tokyo-based apparel company that sells custom-made business wear for men and women. Its catalogue covers made-to-order suits, shirts, set-ups, jackets, slacks, chinos, polo shirts, T-shirts, cut-and-sewn tops, coats, vests and outerwear, plus accessories such as ties, belts, socks and scarves and gift cards. Women's items include pant suits, knee-length and long skirt suits, jackets, pants and skirts. Published entry prices start at ¥38,000 for a made-to-order men's suit, ¥7,900 for a shirt, ¥23,000 for a jacket and ¥15,000 for slacks; women's pant suits start at ¥49,800.
The service model pairs physical stores with online ordering: a customer visits a store once to be measured by a coordinator, after which subsequent orders can be placed over the internet or by smartphone. Stores also handle repairs and alterations. The shirt line is positioned around functional fabrics, including shape-retaining and non-iron cloths and stretch jersey materials, with customization of fabric, collar and buttons, and pattern adjustments intended to fit the wearer's body and working style.
Founding story
Founder Yuichiro Mori, who is listed as representative director and CEO, previously participated in the launch of the flea-market app Mercari and had earlier started his own venture and worked as a nomad worker.
Business model
The company sells made-to-order garments directly to consumers through its own website and its own retail stores, where customers are measured in person before ordering online. Ancillary services include repairs and alterations, and it sells gift cards and e-gifts.
Revenue comes from direct sales of custom-ordered garments and accessories at published per-item prices (for example, made-to-order suits from ¥38,000 and shirts from ¥7,900), together with gift card sales.
Traction
The company maintains a national store network in Japan including Tokyo, Yokohama, Nagoya, Osaka/Umeda and Fukuoka, and staffs functional teams spanning marketing communications, direct marketing, digital communications, store UX, store development, merchandising strategy, brand design, product development, supply chain management, customer success, corporate planning and system development.
Latest developments
The site features a limited collaboration collection with Tokyo Verdy alongside seasonal recommended collections.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Operates in Japan's made-to-order business apparel segment, positioning its offering against ready-made suits and shirts.
Combines one-time in-store measurement with repeat online ordering, and offers a range of functional fabrics (non-iron, shape-retaining, stretch jersey) plus customization of fabric, collar and buttons within a made-to-order format.
Technology
The ordering experience is web and smartphone based: stored measurements taken in-store allow repeat ordering online, and customer accounts can be created or accessed via email, LINE or Facebook login.
Go-to-market
A store-plus-online approach: customers are measured once at a physical location by a specialist coordinator and can reorder online thereafter. The company also runs seasonal styling collections and brand collaborations, including a limited collaboration with football club Tokyo Verdy.
Working professionals in Japan, both men and women, who buy business and business-casual clothing and want garments fitted to their body and working style rather than ready-made items.
Geography
Japan, with stores in Tokyo, Yokohama, Nagoya, Osaka/Umeda and Fukuoka among other locations; the company is headquartered in Tokyo.
History
The company operates as 株式会社FABRIC TOKYO, headquartered in Tokyo. Yuichiro Mori serves as CEO and founder and is described as having taken part in launching the flea-market app Mercari before founding the company.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 1
launches, deals, and filingsFABRIC TOKYO promotes a limited collaboration collection with football club Tokyo Verdy, including exclusive products and an interview feature.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- FABRIC TOKYOfabric-tokyo.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does FABRIC TOKYO do?
- FABRIC TOKYO is a Japanese made-to-order business wear brand combining in-store measurement with online ordering.
- Who founded FABRIC TOKYO?
- FABRIC TOKYO was founded by Yuichiro Mori.
- Who are FABRIC TOKYO's investors?
- FABRIC TOKYO's investors include Globis Capital Partners, Lotte Ventures Japan, PRIMAL CAPITAL.
- Where is FABRIC TOKYO headquartered?
- FABRIC TOKYO is headquartered in Tokyo, JP.