Fable
6 known investors
The page is a memorial tribute to Pete Billington and does not describe the company's products or services.
Also known as Fable Studio · Fable Studio, Inc.
Investors · 6
Funding
SEC filings, press & company announcements$25M disclosed across 1 round · 2024
- $25MSeries BOct 2024 · 2 sources
Five Elms Capital (lead)
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Fable is a studio working on virtual beings and AI-driven interactive storytelling. Its stated current direction is that one-to-one chatbots represent the past and that the next area of development in AI is agent-powered simulations, a concept it also refers to in press coverage of an "AI Showrunner."
The studio's best-known title is Wolves in the Walls, a virtual reality work based on the book by Neil Gaiman and Dave McKean and directed by Pete Billington. In it, the viewer enters the world of eight-year-old Lucy and helps her investigate what is hiding inside the walls of her house. The piece was released on Oculus Rift and later on Oculus Quest, and involved actor Noah Schnapp. Coverage referenced by the company also addresses virtual beings and virtual influencers with large followings.
Traction
Wolves in the Walls premiered at the Sundance, Cannes and Tribeca film festivals and earned Fable a Primetime Emmy Award for Outstanding Achievement in Interactive Media. The title shipped on Oculus Rift and subsequently on Oculus Quest.
▸Full profile — market position, technology, go-to-market
Market position
Fable presents itself as a studio focused on virtual beings, and its Wolves in the Walls received a Primetime Emmy Award for Outstanding Achievement in Interactive Media, described by the company as the first Primetime Emmy for a virtual being.
Technology
Fable works with virtual beings and AI agents, positioning agent-powered simulations — rather than one-to-one chatbots — as its area of development. Its earlier output is virtual reality cinema built for Oculus Rift and Oculus Quest headsets.
Go-to-market
Distribution of interactive titles through VR platforms (Oculus Rift and Oculus Quest) and exposure through film festival premieres, alongside press coverage of its virtual beings work.
Consumers of virtual reality cinema and interactive media, reached through VR headset platforms and film festival audiences.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsWolves in the Walls earned Fable a Primetime Emmy Award for Outstanding Achievement in Interactive Media, described by the company as the first Primetime Emmy awarded for a virtual being.
Fable released Wolves in the Walls, a VR adaptation of the work by Neil Gaiman and Dave McKean directed by Pete Billington, on Oculus Rift and subsequently on Oculus Quest. Actor Noah Schnapp joined the project.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Home - Fable Studiofable-studio.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Fable do?
- Fable is a studio creating virtual beings and AI agent-powered simulations, including the VR story Wolves in the Walls.
- Who are Fable's investors?
- Fable's investors include Boston Seed Capital, Dream Machine, AgFunder, Five Elms Capital, K3 Ventures, Super Ventures.
- How much funding has Fable raised?
- Fable has disclosed $25M raised across 1 round.