Eztable
Founded 2008 · 47 employees on LinkedIn · 4 known investors
EZTABLE is an online restaurant reservation platform where diners in Taiwan can search, book, and pay for tables at hotels and restaurants, and access dining deals, gift cards, and credit-card promotions. It also offers restaurant partnership services and features such as birthday perks and prepaid dining vouchers.
Also known as EZTable · EZTABLE · 簡單桌
Investors · 4
Also in the syndicate · 3
Company profile
researched Aug 2026EZTABLE (Chinese: 簡單桌) is an online restaurant reservation platform headquartered in Taipei, Taiwan. Users search for restaurants by time, location and cuisine, complete a reservation and prepay for the meal, either on the company's website or through its iOS and Android applications. Alongside reservations, the company's product lines are described as online restaurant reservations, CRM and e-commerce.
The consumer site is organised around hotel and standalone restaurant listings — buffets, steakhouses, Japanese, Cantonese and Thai restaurants and hotel dining rooms across Taipei, New Taipei, Taichung, Hsinchu and Yilan — combined with discounted prepaid dining plans, limited-time seasonal menus, birthday perks for diners who note a birthday on the booking, gift cards and an EZCASH credit balance. A dedicated credit-card section aggregates bank-linked offers (First Bank, Taiwan Business Bank, Land Bank of Taiwan, Hua Nan Bank, CTBC and Chunghwa Telecom Hami Pass, among others) that give cash discounts or EZCASH rebates on prepaid bookings. The site also lists a restaurant-partnership channel, member area, booking records and customer-service pages.
The company states a vision of "make the world a happier place" and a mission to create the largest dining membership program in the world, and publishes an internal culture framework it calls CARS — Communication, Ambition, Results and Speed.
Founding story
EZTABLE was co-founded in April 2008 in Taipei by Alex Chen, Brooky Yen, Jerry Yen and Peter Hsieh. The founders were inspired by OpenTable in the United States and observed that consumers in Asia still made restaurant reservations by telephone, prompting them to build an online reservation business in Taiwan.
Business model
EZTABLE operates a two-sided reservation platform: restaurants and hotels list availability through a restaurant-partnership program, while diners book and, in many cases, prepay for meals and vouchers through the site and apps. Product lines are described as online reservations, CRM and e-commerce, with prepaid dining plans, gift cards and an EZCASH stored-value/rebate mechanism.
Public sources describe reservations with online prepayment for meals, prepaid discounted dining plans, gift cards and co-marketed credit-card promotions; specific fee or commission terms are not disclosed.
Traction
Since its founding the platform has had over 10,000 restaurants in Taiwan, Hong Kong, Thailand and Indonesia. The current site features hotel and restaurant partners including properties operated by Grand Hyatt Taipei, Caesar Park Taipei, Sheraton Hsinchu, Hilton Taipei Sinban, W Taipei and Taipei Marriott Courtyard, as well as Michelin-starred restaurants.
Latest developments
The consumer site is actively running seasonal restaurant campaigns, monthly birthday-diner offers, limited-time prepaid discounts and credit-card rebate programs with Taiwanese banks, including a campaign tied to CTBC's 60th anniversary.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
EZTABLE is described as an online restaurant reservation platform operating in Asia and comparable to OpenTable in the United States, positioned against the telephone-based reservation habits it identified in Asian markets at founding.
The platform combines reservations with prepayment and prepaid discounted dining plans, gift cards and an EZCASH rebate mechanism, plus bank credit-card tie-ins, rather than offering booking alone; it also pursued an online-to-offline approach including a physical storefront.
Technology
The platform provides restaurant search by time, location and cuisine, online booking with prepayment, two consumer mobile applications for iOS and Android, and CRM tooling for restaurants. The company describes running internal growth dashboards that surface metrics across the business.
Go-to-market
Distribution is via the eztable.com website and iOS and Android apps, supported by an online-to-offline strategy, seasonal and limited-time restaurant promotions, birthday offers and co-branded promotions with Taiwanese banks and telecom operators. In March 2016 the company added a physical store in Taipei's Nankang Software Park where customers could make reservations, learn about its apps and scan QR codes for gift cards.
Consumers in Asia booking restaurant and hotel dining, particularly in Taiwan, plus the restaurants and hotels that partner with the platform for reservations and prepaid promotions.
Geography
Founded and headquartered in Taipei, Taiwan, with an area served described as Taiwan, Thailand, Hong Kong and Indonesia. The current consumer site lists restaurants across Taiwanese cities including Taipei, New Taipei, Taichung, Hsinchu and Yilan.
History
The company was founded in April 2008 and its website began operations in August 2008 with a limited selection of restaurants, focusing on an online-to-offline strategy. In 2012 AppWorks and Rose Park Advisors invested US$1.5 million. In January 2015 EZTABLE disclosed a US$5 million round led by MediaTek with UMC, I-Mei, AppWorks and Rose Park Advisors participating. It opened its first brick-and-mortar store in Taipei's Nankang Software Park in March 2016, and in 2016 Japanese hotel and restaurant reservation company LKYU invested US$8.8 million, with the two companies aiming to promote tourism between Japan and Taiwan.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 6
launches, deals, and filingsPress coverage reported EZTABLE's reservation service entering a new alliance with Japan's Ikyu.
EZTABLE opened its first physical store in Taipei's Nankang Software Park, where customers can make reservations, learn about the company's two apps and scan QR codes for EZTABLE gift cards.
Japanese hotel and restaurant reservation company LKYU invested US$8.8 million in EZTABLE, with the two companies aiming to promote tourism between Japan and Taiwan.
$8.8M source ↗
EZTABLE disclosed a US$5 million funding round led by MediaTek with participation from UMC, food conglomerate I-Mei, AppWorks and Rose Park Advisors.
$5M source ↗
Asian accelerator AppWorks and Rose Park Advisors, the investment firm founded by Harvard Business School professor Clayton M. Christensen and his son Matthew Christensen, invested US$1.5 million in EZTABLE.
$1.5M source ↗
The EZTABLE website launched in August 2008 serving a limited selection of restaurants, with an online-to-offline (O2O) focus.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 7
primary sources listed
- Eztableeztable.com · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Eztable do?
- EZTABLE is a Taipei-founded online restaurant reservation platform letting diners search, book and prepay for meals across Asia.
- Who are Eztable's investors?
- Eztable's investors include AppWorks Ventures.