Eyesee Research

Market position

EyeSee describes itself as a tech-enabled consumer research vendor and reports being ranked the #10 research supplier in the 2024 GRIT Business & Innovation Report; it also cites Quirk's Excellence Awards including MR Fearless Leader (2021), MR Research Supplier (2020), Advertising Research Project of the Year with Twitter (2020) and Global MFR Project with Microsoft (2019). The company states that 90% of clients place it in the top 25% of market research vendors they use [0][1].

The company positions its mixed-method combination of behavioral measurement and survey data, realistic in-context virtual testing environments built in-house, and multidisciplinary analyst teams as the basis for more predictive results than single-method research [0][1].

Technology

The platform combines eye tracking, emotion recognition, reaction time measurement, navigation and click tracking with survey instruments, executed inside virtual stores, simulated social media feeds and replica e-commerce sites built by internal design teams. An AI-powered eye tracking capability, trained on 11.5 million eye-gaze data points, generates AI Visibility and AI Attention KPIs and predictive heatmaps used in the PackSee.AI screening product [0][1].

Go-to-market

The company sells project-based research engagements organized around specific business questions — pack redesign, shelf and planogram changes, campaign and creative evaluation, and digital shelf performance — and highlights client testimonials from large consumer goods, media and technology buyers as evidence of repeat partnerships [0].

Consumer packaged goods manufacturers, healthcare innovators and media companies; named clients and testimonial sources include Colgate-Palmolive, AB InBev, Microsoft, Nestlé and The Clorox Company [0][1].

Geography

Headquarters are listed in Ghent, Belgium and New York, USA, with global coverage from hubs in New York, Antwerp, Paris, London, Belgrade, Mexico City and Singapore. A UK subsidiary is registered at Unit 33, Waterside Schooner Court, 44-48 Wharf Road, London N1 7UX. The company states it covers more than 50 markets [0][1][2].

History

Founded in 2012 in Belgium, EyeSee won the Bizidee entrepreneurship competition that year and was named by De Standaard among the top 10 Flemish technology companies of the future. Founder Olivier Tilleuil received the BRAVE Award at the 2014 BAQMaR Conference, and in May 2015 the company won the Global Mobile Innovator Competition in New York. The company subsequently expanded into a network of international hubs and is currently led by CEO Joris De Bruyne. A UK entity, EYESEE RESEARCH LTD, was incorporated on 12 February 2019 [1][2].