Experticity
Salt Lake City, US · Delaware corporation · 1 known investors
Salt Lake City company that connects brands and retailers with category experts through training and product seeding.
Also known as eXperticity · Experticity, Inc.
Founders & leadership
Board
Investors · 1
Reported raises · per SEC filings
Form D private placements$29.5M disclosed across 2 rounds · 2014–2016
▶$13.5MraisedApr 2016 · 21 investors · OtherRule 506(b)
- Michael LevinthalDirector
- Heather MercierExecutive Officer
- John ReaghExecutive Officer
- Chachi KruelExecutive Officer
- Jeremy LewisExecutive Officer
- Michael KrupkaDirector
- Paul GaffneyDirector
- Mark LudwigDirector
- Scott PettyDirector
- Inga JohnsonExecutive Officer
- Thomas StockhamExecutive Officer, Director
- Offering amount
- $13.5M
- Amount sold
- $13.5M
- First sale
- Apr 2016
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$16MraisedSep 2014 · 9 investors · OtherRule 506(b)
- Michael LevinthalDirector
- Thomas StockhamExecutive Officer, Director
- John ReaghExecutive Officer
- Heather MercierExecutive Officer
- Eli WillisExecutive Officer
- Paul GaffneyDirector
- Inga JohnsonExecutive Officer
- John PereiraExecutive Officer
- Mark LudwigDirector
- Scott PettyDirector
- Michael KrupkaDirector
- Jeremy KnudsenExecutive Officer
- Offering amount
- $16M
- Amount sold
- $16M
- First sale
- Aug 2014
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Experticity, Inc. is a Salt Lake City, Utah-based company that aggregates influential category experts and provides brands and retailers with a means to reach them. According to source descriptions, the platform engages these experts through training programs and product seeding, positioning the expert community as a channel through which brands can build product knowledge and advocacy.
The company is privately held and is listed at 9 Exchange Place, Salt Lake City, Utah. Publicly available material on the company is limited; the principal documented data points are a 2016 venture financing recorded from an SEC filing and a 2013 speaking appearance by its chief executive at a Salt Lake City startup community event.
Business model
The available sources describe Experticity as serving brands and retailers, which engage the company's network of category experts via training and product seeding; no pricing or contract structure is disclosed in the sources.
Traction
The only quantified public data point in the sources is a $13.5 million venture financing filed in April 2016; no customer, revenue, or user metrics are disclosed.
Latest developments
The most recent company-specific event in the sources is the April 2016 filing of a $13.5 million venture round of unknown series.
▸Full profile — market position, go-to-market, geography, history
Market position
Sources do not provide market share, ranking, or competitive positioning information for Experticity.
Go-to-market
Brands and retailers seeking to engage influential category experts, per the company description in the funding source.
Geography
The company is located in Salt Lake City, Utah, United States (9 Exchange Place).
History
As of July 2013, Tom Stockham was serving as Chief Executive Officer of eXperticity and appeared as a speaker at a Startup Grind event in Salt Lake City. In April 2016 the company filed with the SEC and raised $13.5 million in a venture round.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 1
launches, deals, and filingsExperticity, Inc. announced it had raised $13.5 million in an initial filing from an offering of $13.5 million, recorded as a venture round of unknown series.
$13.5M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 3
primary sources listed
- Experticity, Inc. $13.5 Million funding round 2016-04-22fundz.net · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Experticity do?
- Salt Lake City company that connects brands and retailers with category experts through training and product seeding.
- Who are Experticity's investors?
- Experticity's investors include Bain Capital Ventures.
- How much funding has Experticity raised?
- Experticity has disclosed $29.5M raised across 2 rounds.
- Where is Experticity headquartered?
- Experticity is headquartered in Salt Lake City, US.