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Expect Fitness
Techstars '23New York City, US · Founded 2019 · Delaware corporation · 3 employees on LinkedIn · 1 known investors
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Expect Fitness runs a prenatal, postpartum and pelvic floor workout app with OB/GYN-approved streaming programs.
Also known as Expect · Expect Fitness, Inc. · Expect—Prenatal & Pelvic Floor
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Reported raises · per SEC filings
Form D private placements$95K disclosed across 1 round · 2023
▶$95KraisedMar 2023 · 2 investors · Other Health CareRule 506(b)
- Dara CookExecutive Officer, Director
- Joseph PachecoExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $95K
- Proceeds to insiders
- $50K
- First sale
- Mar 2023
- Incorporated
- Corporation, Delaware, 2019
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Sep 2026Expect Fitness, Inc. operates "Expect—Prenatal & Pelvic Floor," a mobile fitness application for pregnant and postpartum users. The app streams a library of workouts described as OB/GYN-approved and curated for safety by trimester and through the postnatal period, spanning cardio, strength, stretching, HIIT, yoga, Pilates, core, barre, pelvic floor work, and meditation and mindfulness sessions. Marketing on the app stores frames outcomes around pregnancy and recovery, including back pain, diastasis recti, delivery and postpartum recovery.
A separate Pelvic Floor Rescue program, described as evidence-based and designed by a pelvic floor physical therapist, targets urinary incontinence through guided, phased workout cycles. Recent releases added maternal fitness plans with daily and weekly activity quotas mapped to a user's current week of pregnancy, real-time activity summaries, progress visualization through pelvic floor program phases, and the ability to share activity data with physical therapists, doulas and other providers. The company's terms of service carry medical and health warnings, including contraindications for exercise during pregnancy, and state that content is informational and not medical advice.
The company is incorporated as Expect Fitness, Inc. and lists a New York, NY address (231 W 148th St, New York, NY 10039) with a support email and phone line for user inquiries. Its terms and conditions carry an effective date of April 10, 2020.
Business model
Expect Fitness distributes a consumer mobile application that is free to download with in-app purchases; the iOS and Android listings both indicate a paid subscription tier for access to streaming workout content and programs. Onboarding also prompts users to check whether their health insurance covers the app, indicating an intended payer or benefits-linked reimbursement channel alongside direct consumer purchase.
Subscription and in-app purchases within a free-to-download app, with a stated free-year remediation offer used in customer service, plus a prompt during onboarding to check health-insurance coverage of the app.
Traction
The Google Play listing reports more than 1,000 downloads and the App Store listing shows a 4.5 average rating across 8 ratings, with reviews between April 2025 and September 2025 that range from daily use during pregnancy to a report of setup failures, to which the company publicly responded offering direct onboarding help.
Latest developments
App updates through late 2025 and early 2026 rebuilt the maternal fitness plan experience around weekly pregnancy-stage activity quotas with real-time progress and workout suggestions, extended progress visualization to the Pelvic Floor Rescue program, and enabled sharing of completed activity with providers. The Google Play listing was updated in July 2026 and highlights the Pelvic Floor Rescue program as a new offering.
▸Full profile — market position, technology, go-to-market, geography
Market position
A small consumer app in the prenatal and postpartum digital fitness category; the Android listing reports over 1,000 downloads and the iOS listing shows an average rating of 4.5 from 8 ratings.
The product is positioned around clinical framing rather than general fitness: workouts are described as OB/GYN-approved and screened for safety by trimester, the Pelvic Floor Rescue program is attributed to a pelvic floor physical therapist, individual exercises carry doctor's notes according to user reviews, and activity can be shared with physical therapists, doulas and other care providers.
Technology
A streaming video workout app for iPhone and Android (approximately 119 MB on iOS, rated 13+ on the App Store and Everyone on Google Play) with plan-generation features that map workout suggestions and activity quotas to the user's current pregnancy week, real-time activity tracking and session summaries, phase-based program progression, and provider activity sharing. The developer states data is encrypted in transit, no data is shared with third parties, and users can request deletion; collected data types include location and personal information.
Go-to-market
Direct-to-consumer distribution through the Apple App Store and Google Play, supported by app-store listings, in-app onboarding and an email/phone support channel; onboarding includes an insurance-coverage check step, suggesting a route to coverage-based access.
Pregnant and postpartum women seeking exercise programming that is screened for safety by trimester, and users experiencing pelvic floor issues such as urinary incontinence or diastasis recti.
Geography
Headquartered in New York, New York, with the app distributed in English through the US App Store and Google Play.
Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as Expect Fitness.
Timeline · 2
launches, deals, and filingsThe Android listing promotes a Pelvic Floor Rescue program of guided workouts designed by a pelvic floor physical therapist for incontinence, alongside the app's prenatal workout library.
Version 3.6.0 of the iOS app introduced a new maternal fitness plan experience with daily and weekly activity quotas tied to the user's week of pregnancy, a new Pelvic Floor Rescue progress view, real-time session viewing, and the ability to share activity with physical therapists, doulas and other providers.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 7
primary sources listed
- Contact 1expect.fit · web
7 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Expect Fitness do?
- Expect Fitness runs a prenatal, postpartum and pelvic floor workout app with OB/GYN-approved streaming programs.
- Who are Expect Fitness's investors?
- Expect Fitness's investors include Techstars.
- How much funding has Expect Fitness raised?
- Expect Fitness has disclosed $95K raised across 1 round.
- Where is Expect Fitness headquartered?
- Expect Fitness is headquartered in New York City, US.