Ex Populus GameFi
Founded 2021 · 52 employees on LinkedIn · 2 known investors
Ex Populus is an entertainment company that builds games and interactive experiences for consumers worldwide, employing developers, designers, and creatives.
Also known as Ex Populus
Investors · 2
Company profile
researched Aug 2026Ex Populus is an entertainment company operating a Web3 gaming ecosystem. It develops and publishes games and interactive experiences and employs developers, designers, creatives and marketers with the stated aim of reaching consumers globally. Its portfolio spans PC games, augmented reality experiences, physical toy lines and digital collectibles, tied together through interoperable Web3 technology intended to let players carry collectibles and creations across different virtual environments.
Products referenced by the company include Final Form, a trading card management and evolution game available on its website, and LAMO, a "phygital" franchise acquired in November 2022 that combines a PC game, an augmented reality experience and collectible interactive vinyl figures featuring licensed gaming streamers as playable characters. Following the acquisition, Ex Populus said LAMO would be expanded into a kingdom-building multiplayer ARPG set in a fantasy archipelago, featuring a narrative campaign, island development, ranked PvP and social events with rewards. The company states its mission is to work with content creators to bring their games to Web3 and the metaverse.
Business model
Ex Populus develops and publishes games and entertainment franchises, monetizing through game products and sales of digital collectibles, including collectible drops and trading card sets, complemented by physical toy lines.
Traction
The company reported selling out multiple collectible drops in the year preceding November 2022, including LAMO avatars, the Decentralized Autonomous GigaUnits trading card set and Mike Tyson's Iron Pigeons trading card set, and it has released Final Form, a trading card management and evolution game.
Latest developments
In November 2022 Ex Populus announced the acquisition of the LAMO franchise and the hiring of game director Joseph Ganetakos, formerly of Ubisoft and NetEase, to lead its expansion into a multiplayer ARPG.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Ex Populus positions itself as a Web3 gaming ecosystem backed by game and Web3 investors including Animoca, Com2US, CMS and CitizenX.
Technology
The company applies Web3 and blockchain-based interoperability to games, collectibles and augmented reality experiences, so that player-owned collectibles and creations can move between environments in the metaverse.
Go-to-market
Ex Populus reaches players directly through its own website and games, through collectible drops and licensed collaborations with gaming streamers and celebrity IP, and via community channels such as Discord and Twitter.
Consumer gamers, including PC players, collectors of digital and physical game merchandise, and audiences being introduced to Web3 gaming.
Geography
Company communications are issued from San Francisco, with a stated aim of reaching consumers worldwide.
History
Ex Populus was co-founded by Tobias Batton, who serves as CEO. By late 2022 it had built a portfolio of games and collectible releases and acquired the LAMO entertainment franchise from its creators, including co-creator Rainer Zheim.
Compiled by commissioned research from 2 cited public sources — announcements, filings, and press listed under research sources below.
Timeline · 2
launches, deals, and filingsEx Populus acquired LAMO, an entertainment package comprising a PC game, an augmented reality experience and a collectible vinyl figure toy line that had licensed gaming streamers as playable characters. Ex Populus said it would connect the mediums with interoperable Web3 technology and expand the PC game into a kingdom-building multiplayer ARPG with narrative campaign, ranked PvP and social events.
Ex Populus hired Joseph Ganetakos, previously senior design staff on the Assassin's Creed and Watch Dogs franchises at Ubisoft and a former Game Director at NetEase, to lead development of LAMO.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 2
primary sources listed
- Ex Populus GameFiexpopulus.com · web
2 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ex Populus GameFi do?
- Web3 gaming and entertainment company building PC games, collectibles and interoperable blockchain game experiences.
- Who are Ex Populus GameFi's investors?
- Ex Populus GameFi's investors include Emoote, WWVentures.