Even

EVEN operates a direct-to-fan platform for music artists, positioning itself as an alternative to earning revenue solely through streaming. Artists create a release on the platform and sell it directly to their audience, earning money from each sale and receiving automatic daily payouts. The platform supports releasing music early, giving fans access before a title reaches streaming services, and allows artists to host other creative projects alongside music.

The platform emphasizes artist ownership of fan data and community-building, and states that eligible sales are reported automatically to Luminate so they can count toward charts. Onboarding is free and requires no payment card, with the company stating artists can publish a release in minutes.

Business model

Artists sign up free of charge and sell music and other creative projects directly to fans through the platform, with EVEN handling transactions and automatic daily payouts to artists.

The platform monetizes direct fan purchases of artist releases; EVEN states artists make money from every sale, though the specific fee structure is not disclosed on its site.

Traction

The company states that more than 500,000 artists are on the platform. It publishes a case study of artist Queen Drie, whose EP on EVEN generated $825 compared with about $100 in annual streaming revenue at roughly 4,450 monthly listeners, and features endorsements from artists including Omarion and Lanell Grant.