Euphoria Festival
1 known investors
Euphoria is an annual multi-day electronic music and camping festival held in Austin, Texas, launched in 2012.
Also known as Euphoria Β· Euphoria Fest Β· Euphoria Music Festival Β· Finding Euphoria
Investors Β· 1
Company profile
researched Aug 2026Euphoria (also referred to as Euphoria Music Festival or Euphoria Fest) is a multi-day music and camping festival held in Austin, Texas. Its programming centers on electronic music but also includes hip hop, indie and jam band acts. Beyond music, editions have featured overnight camping, art installations, live painting, yoga sessions and workshops. From 2014 onward the event was staged at Carson Creek Ranch, a site on the bank of the Colorado River roughly five to ten minutes by car from Austin-Bergstrom International Airport and downtown Austin.
The 2017 edition ran four days (April 6β9) and used three stages β Euphoria, Elements and the Dragonfly Amphitheater β with a campground across Carson Creek that hosted more than 5,000 campers plus an additional stage and a silent disco. Lineups over the years included Bassnectar, Above & Beyond, Eric Prydz, Pretty Lights, Zeds Dead, Alesso, Chromeo, Wiz Khalifa, Young Thug, Post Malone, Knife Party, Moby, STS9 and The Disco Biscuits. The festival also ran an Ecophoria sustainability initiative in partnership with Keep Austin Beautiful, an Art Outside Village collaboration for art installations and workshops, and a work-exchange volunteer program granting passes in exchange for three five-hour shifts.
The 2018 edition, announced on February 7, 2018 and retitled Finding Euphoria, was scheduled for May 12 at Carson Creek Ranch, but on May 8 the event was moved to downtown Austin venues after organizers failed to secure a venue permit in time.
Founding story
Founder Mitch Morales launched Euphoria in 2012, citing inspiration from festivals such as Electric Forest, Outside Lands and Tomorrowland in Belgium and a desire to recreate that camping-festival experience in his home city. He had previously worked in finance and had organized smaller parties in college, describing music festivals as his escape from long working hours.
Business model
The festival sells general admission, VIP and camping passes for its Austin event, with multiple camping tiers and add-ons such as early Wednesday check-in and gear shuttle service. It also uses a work-exchange volunteer program in which 15 hours of work is exchanged for a general admission and camping pass, and hosts on-site brand partners and vendors (for example Tentsile, which operated tree tents in the VIP camping area, and Chaco Sandals).
Traction
Attendance grew from approximately 2,000 at the one-day 2012 event to about 3,000 per day in 2013, roughly 4,000 per day in 2014, about 10,000 per night in 2015, and more than 50,000 attendees at the 2017 four-day edition, which hosted over 5,000 campers.
Latest developments
The most recent edition documented is Finding Euphoria 2018, announced February 7, 2018 for May 12 at Carson Creek Ranch and moved to downtown Austin on May 8 after the organizers did not obtain a venue permit in time; its lineup included Gramatik, Hippie Sabotage, G Jones, k?d, Medasin, Graves and ATLiens.
βΈFull profile β market position, go-to-market, geography, history, risks & controversies
Market position
Euphoria positions itself as an Austin-based camping festival combining electronic music with hip hop, indie and jam band programming; its founder has described the festival market as highly competitive following rapid industry growth.
Euphoria combines a curated multi-genre lineup with on-site camping, art installations, workshops and yoga at a venue close to a major metropolitan area, and has emphasized daily schedule curation, campground improvements and attendee participation in activities such as river cleanups.
Go-to-market
The festival markets through lineup announcements, ticket sales via its website, social channels including a Pinterest presence under the euphoriafest handle with the "Find Your Euphoria" tagline, local and music press coverage, and partnerships with organizations such as Art Outside and Keep Austin Beautiful.
Geography
Texas, United States: initial editions in Kyle and New Braunfels, then Austin (Carson Creek Ranch and, in 2018, downtown Austin venues).
History
The first Euphoria was a one-day event on April 7, 2012 at Thunderhill Raceway in Kyle, Texas, drawing roughly 2,000 attendees. In 2013 it expanded to two days at The Whitewater Amphitheater in New Braunfels, Texas, with about 3,000 people per day. In 2014 it moved to Carson Creek Ranch in Austin (April 25β26) and added overnight camping, yoga and an art gallery, drawing about 4,000 per day. The 2015 edition drew roughly 10,000 people per night, and 2016 marked the fifth anniversary and third year at Carson Creek Ranch. The 2017 edition was the sixth, held April 6β9 with more than 50,000 attendees. The 2018 edition, titled Finding Euphoria, was relocated from Carson Creek Ranch to downtown Austin four days before its May 12 date because a permit was not secured in time.
Risks & controversies
Four days before the scheduled May 12, 2018 event, Finding Euphoria had to change venues from Carson Creek Ranch to downtown Austin because organizers failed to secure a permit in time. The founder has also cited operational challenges including festival infrastructure requirements, market competition and rising artist costs.
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 8
launches, deals, and filingsFour days before the May 12 event, the venue was changed from Carson Creek Ranch to downtown Austin because organizers failed to secure a permit in time.
The 2018 edition, retitled Finding Euphoria, was announced on February 7, 2018 for May 12 at Carson Creek Ranch.
The four-day 2017 festival ran April 6β9 at Carson Creek Ranch with three stages and over 5,000 campers; more than 50,000 people attended.
For the 2017 edition Euphoria partnered with Art Outside to introduce the Art Outside Village of art installations, workshops and yoga, and continued its partnership with Keep Austin Beautiful under its Ecophoria initiative.
Euphoria 2016, held April 7β10, marked the festival's fifth year and third year at Carson Creek Ranch, with a lineup including Bassnectar, Above & Beyond, Eric Prydz and Dillon Francis, and a campground opening a day early.
The April 25β26, 2014 edition moved to Carson Creek Ranch in Austin and added overnight camping, yoga sessions and an art gallery; about 4,000 people attended each day.
Euphoria became a two-day festival at The Whitewater Amphitheater in New Braunfels, Texas, with roughly 3,000 attendees per day.
Euphoria debuted as a one-day event at Thunderhill Raceway in Kyle, Texas, with approximately 2,000 attendees.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 8
primary sources listed
- Euphoria Festivaleuphoriafest.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Euphoria Festival do?
- Euphoria is an annual multi-day electronic music and camping festival held in Austin, Texas, launched in 2012.
- Who are Euphoria Festival's investors?
- Euphoria Festival's investors include Unknown Ventures.