Euka AI

Euka AI (Euka) operates an AI-driven creator-marketing and affiliate platform built specifically around TikTok Shop. It is described as an official TikTok Shop partner and positions its product as a single operating system covering a brand's creator program end to end: creator discovery, activation, engagement, scaling and performance optimization. Core modules include natural-language and image-reference creator search over an index of more than 4 million TikTok Shop creators ranked on actual GMV rather than follower counts; an affiliate CRM with dynamic segments (for example creators who posted, were sampled but did not post, or have gone quiet); automated outreach agents and an auto-responder that trigger messages across Instagram DM, TikTok and email when creators meet defined conditions; contests with automated leaderboards and retainer agreements with guaranteed video deliverables; usage-rights negotiation with one-click publishing of licensed creator content to Meta Ads and payment by flat fee, percentage of ad spend or percentage of revenue; and an analytics copilot reporting store-level GMV, lift and ROAS.

A third-party review published in June 2026 characterizes the product as broad and TikTok Shop-native, noting the AI analytics copilot supports MCP access for Claude and Codex, and that features such as contests, retainers and usage rights sit largely in higher tiers. Earlier podcast coverage from August 2024 described Euka AI as an affiliate automation platform for e-commerce brands focused on automating outreach, targeting and messaging with TikTok Shop affiliates.

Founding story

Euka AI was co-founded by Jeremy Ding, who serves as Co-founder and CEO and previously led product at the DTC brand PatPat and at ByteDance, and Kevin Wang, Co-founder and CTO, a Stanford computer science graduate and former software engineer at Amazon and Microsoft. Ding's background covers AI applied to e-commerce and product strategy for e-commerce platforms, while Wang's covers AI, data analytics and scalable systems underpinning Euka's creator matching and automation.

Business model

Euka AI sells subscription software to brands and agencies running TikTok Shop affiliate programs, billed per workspace on tiered monthly plans with self-serve trials at the low end and sales-led Enterprise and Agency tiers.

Recurring monthly subscription pricing. A June 2026 third-party review reports a Starter plan at $199 per month per workspace intended for shops under $2,000 in monthly TikTok Shop GMV, a Growth plan at $599 per month adding unlimited messaging, full CRM, contests, AI creator search, automated outreach and a dedicated account manager, plus custom-quoted Enterprise (usage rights, Meta publishing, Amazon affiliate links, Discord integration, custom reporting) and Agency tiers.

Traction

Company materials cite more than $4 billion in GMV driven, described as over 5% of all TikTok Shop revenue to date, more than 17,000 stores using the platform, and over 4 million creators indexed. Product screenshots reference figures such as $2.41 million in tracked GMV across 184 creators over 30 days and a contest tracking $1.4 million in GMV across 412 creators, though these appear as interface illustrations. Euka was named a 2026 Catalyst Award winner at the TikTok Shop Developer Summit for impact on seller adoption, operational efficiency and GMV contribution.

Latest developments

Recognition at the 2026 TikTok Shop Developer Summit with the Catalyst Award, and product capabilities including licensed-content publishing to Meta Ads and an analytics copilot with MCP support for Claude and Codex as described in June 2026 third-party coverage.