Etaily
Singapore, SG · Founded 2020 · 166 employees on LinkedIn · 8 known investors
Find your way into Etaily
Etaily is an e-commerce enablement platform that builds and manages a portfolio of beauty, health, wellness, and lifestyle brands, handling operations, marketplace and D2C management, digital marketing, demand planning, and data analytics across major online channels. It serves brands looking to grow their online retail presence in Southeast Asia and partners with regional retail groups.
Founders & leadership
Etaily was founded in 2020 by Alexander F..
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Alexander F.inFounder and CEOAlexander Friedhoff previously led fulfillment operations at Zalora, an Asia-focused e-commerce fashion platform, and worked in omni-channel consulting across FMCG and retail. He holds a master's degree in management from ESCP and began his career in various roles at German fashion retailer van Laack.
Investors · 8
Foxmont Capital PartnersMakati · $120K – $20M
Genesis Alternative VenturesSingapore
Gobi PartnersHong Kong · $709K – $37M
Incubate FundTokyo
Kaya FoundersMakati · $150K – $500K
SMBC Asia Rising Fundreported · 2 sources
Sumitomo Mitsui Banking Corporationreported · 2 sourcesTokyo
Vynn Capitalreported · 2 sourcesKuala Lumpur · $350K – $4M
Founder mafia
2 people who came through Etaily went on to found or lead other companies.
In the news
Frequently asked questions
- What does Etaily do?
- Etaily is an e-commerce enablement platform that builds and manages a portfolio of beauty, health, wellness, and lifestyle brands, handling operations, marketplace and D2C management, digital marketing, demand planning, and data analytics across major online channels. It serves brands looking to grow their online retail presence in Southeast Asia and partners with regional retail groups.
- Who founded Etaily?
- Etaily was founded by Alexander F. in 2020.
- Who are Etaily's investors?
- Etaily's investors include Foxmont Capital Partners, Genesis Alternative Ventures, Gobi Partners, Incubate Fund, Kaya Founders, SMBC Asia Rising Fund, Sumitomo Mitsui Banking Corporation, Vynn Capital.
- Where is Etaily headquartered?
- Etaily is headquartered in Singapore, SG.






