Erply

Market position

Erply's About page describes it as a recognized leader in the retail POS space serving retailers large and small, processing billions of annual transactions and supporting over 100,000 stores in more than 15 languages, with 3M+ monthly transactions, 1000+ customers, 52+ countries and 100+ currencies and payment methods. Erply appears alongside Alice POS, GK Software, H&L POS, Heartland, Korona, Lightspeed, Microsoft, NCR, Oracle and Panasonic in point-of-sale software market reports cited in 2022. Growjo estimates annual revenue of $16.1M and lists comparable vendors such as LS Retail, iQmetrix, Celerant Technology and ECR Software as larger by estimated revenue.

The company's own materials emphasize offline-capable cloud POS, a broad and customizable API used for checkout programming and third-party integration, hardware agnosticism with UPOS compatibility, an extensible app store for workflows not covered by standard retail software, multi-language support (over 15 languages) and localized global coverage, and data hosting options in multiple jurisdictions including the US and Canada.

Technology

A cloud-hosted, multi-module retail platform with offline-capable POS, real-time inventory and warehouse tracking, mobile warehouse workflows, self-checkout, employee timeclock, buy-online-pick-up-in-store order flows, reporting/analytics, and an open API described as usable for programming checkout functions and connecting inventory, customer, product and campaign data. Mobile applications run on iOS and Android; POS is UPOS compatible and supports Mac access. The forthcoming Purchase & Vendor Manager applies OCR and AI to invoice recognition and produces SEPA payment files. Data hosting options are offered across multiple regions including the US and Canada.

Go-to-market

The website offers self-serve entry points ("Get started", "Start Free") alongside sales-assisted motions including booking a demo and requesting consultation, published pricing and start-path pages, case studies, and developer/API documentation. Customer support is offered by email and a US urgent POS support phone line, Monday-Friday 9:00-17:00. Distribution is extended through integrations and partner platforms (NetSuite, MS365, Shopify, WooCommerce) and an app store; a lead-capture form supports early access to the forthcoming Purchase & Vendor Manager. Growjo lists sales roles including a senior account executive for enterprise.

Retailers ranging from single-store operators to chains of hundreds of locations, including global franchise and chain operators; historically focused on small and medium-sized businesses, with enterprise-oriented multi-store and franchise capabilities and industry-specific apps such as service/repair and self-checkout.

Geography

Erply lists nine office locations: Bonita Springs, Florida; New York, NY; Providence, Rhode Island; Sydney, Australia; London, United Kingdom (Company No. 07043823); Toronto, Canada; Singapore; Tallinn, Estonia; and a Finland contact operating from the Tallinn address. Its 2013-era headquarters were described as New York, London and Tallinn, and Growjo lists the company in New York City. The About page cites presence in 52+ countries, support in over 15 languages, and 100+ currencies and payment methods; the website notes data hosting options across the US and Canada.

History

Per the company's About page, Erply started as an award-winning Seedcamp entry in 2009 — the source of the name ERPly — and was officially founded in 2010, initially building B2B customizations for small and medium-sized businesses that evolved into an inventory management platform. Trade coverage from 2013 states the company was selected as a Seedcamp 2009 winner and named a startup to watch by the Wall Street Journal and RWW in 2010, raised $2 million in 2010 from Redpoint Ventures and Index Ventures plus a group of angel investors, and raised a $2.15 million Series B in May 2013 led by Redpoint Ventures with Index Ventures and 500 Startups. At that time the company reported 40 engineers, 100,000 SMB SaaS customers and 120,000 users. Growjo's profile gives a founding year of 2009 and total funding of $4.3M. The current product line spans POS, self-checkout, WMS, PIM, CRM, mobile apps, a service app (Repairkeep), accounting (Erply Books) and forecasting analytics.