Who founded Equivalent?

Equivalent was founded by Heather S. Neff in 2021.

Who are Equivalent's investors?

Equivalent's investors include Techstars.

Where is Equivalent headquartered?

Equivalent is headquartered in Asheville, US.

Equivalent

Techstars '23

Asheville, US · Founded 2021 · 12 employees on LinkedIn · 1 known investors

Find your way into Equivalent

2,772 people in our graph share verified history with the Equivalent team — schools, employers, funds. One of them is your warm intro.

Mauricio Catâneounlockedknows Tom Sikora · together at Electronic Data Systems (overlapped)

knows the team · via Electronic Data Systems

×10knows the team · via Jpmorganchase

Equivalents SVG reduces file sizes at scale to lower internet energy consumption and improve digital content accessibility and sustainability. The company serves web developers and content creators seeking to optimize performance and environmental impact.

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Founders & leadership

Equivalent was founded in 2021 by Heather S. Neff.

Heather S. Neff FounderHeather S. Neff has over 25 years of experience in design, UX, and web development, and is the founder of Equivalent, which optimizes graphics to reduce file sizes and improve web performance and accessibility.

Tom Sikora CEOTom Sikora is CEO of Equivalent, which builds SVG optimization software to reduce file sizes and lower internet energy consumption. He previously held executive roles in banking technology, operations, consumer research, and data analytics, with experience in user experience measurement and a pending patent for a data measurement technique.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · Not right? Tell us

Competitors · 3

by search overlap

Sydney Startup Hub4 shared keywordsA NSW Government website that publishes grants and funding opportunities for government agencies, businesses, startups, and individuals, and offers support programs and disaster assistance. It provides tools for agencies to list grants and helps residents and businesses find rebates, business support, and disaster relief.

Equalize Digital4 shared keywordsEqualize Digital provides accessibility software, audits, remediation, and training for WordPress websites, serving agencies, product developers, and website owners. Its Accessibility Checker plugin scans content against WCAG standards to help organizations comply with laws such as the ADA, AODA, and Section 508.

Infogram4 shared keywordsInfogram provides a platform for teams to create, publish, and collaborate on data visualizations and visual content with brand consistency controls and asset management capabilities.

Companies competing with Equivalent for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Anthropic Raises 285 Million GPU-Hours Equivalent In Series E Fundingnextplatform.com · Mar 2025

Frequently asked questions

What does Equivalent do?: Equivalents SVG reduces file sizes at scale to lower internet energy consumption and improve digital content accessibility and sustainability. The company serves web developers and content creators seeking to optimize performance and environmental impact.
Who founded Equivalent?: Equivalent was founded by Heather S. Neff in 2021.
Who are Equivalent's investors?: Equivalent's investors include Techstars.
Where is Equivalent headquartered?: Equivalent is headquartered in Asheville, US.