Equiptal

Equiptal is a Saudi Arabia-based logistics and construction-technology company that operates a marketplace for heavy equipment, allowing contractors to connect directly with suppliers for short- and long-term machinery rentals. The company is headquartered in Riyadh and positions its offering around the procurement pain points contractors face when sourcing machinery under the compressed timelines and construction requirements of large Saudi development projects.

Alongside the marketplace, Equiptal provides a fleet management solution built on telematics technology. On the contractor side, it is intended to help manage multiple pieces of equipment at a given site, monitor equipment operation and working hours remotely rather than through an on-site supervisor, reduce unnecessary expenses and downtime, and limit CO2 emissions. On the supplier side, the SaaS product lets owners track equipment performance in the field, identify idle machines, and rent out equipment more quickly.

Founding story

The company was founded by Ali Merie and Mansour Hmaid. Merie, a contractor himself, said he was familiar with pain points on both the supplier and contractor sides and directed the company's initial focus toward solving contractors' equipment-sourcing problems.

Business model

Equiptal operates a two-sided marketplace matching contractors seeking heavy equipment with suppliers that list machinery for rent, supplemented by a SaaS fleet-management and telematics product sold to both contractors and suppliers.

Traction

As of September 2023, the company had onboarded 700 suppliers and was serving around 100 contractors.

Latest developments

Following its September 2023 pre-seed round, the company said proceeds would be used to grow headcount and expand its footprint in Saudi Arabia. Repository activity on its GitHub organisation continued through 2024, including a web application and UAT evidence assets.