Ept

EPT operates a direct-to-consumer online store (ept.kr) offering footwear and apparel. Its footwear range includes flat and Mary Jane styles (Bonita, Bonita MJ), platform tennis-style court sneakers (Court High), retro running-inspired daily sneakers (Boston) and driver shoes, with listed prices generally between about KRW 129,000 and KRW 169,000. Apparel and accessories include T-shirts, sleeveless tops, polo shirts, hoodies, denim double-knee work pants, a French work jacket and caps, priced from roughly KRW 59,000 to KRW 189,000, with several items discounted.

The store is organised around seasonal and collaborative collections. It promotes a "Morning Calm" collection tied to NCT member Taeyong, including a Taeyong-curated product edit, an "ept x Poggy" driver shoe collaboration, and a "'26 hot summer collection." The site is presented primarily in Korean, supports a member sign-up program with 10% and 20% first-order discount coupons and a membership benefits tier page, and offers worldwide shipping with country and language selection across a wide list of destination markets. Customer-facing features include product reviews, cart and recently viewed items, and the brand links to the Instagram account @ept.seoul.

Business model

Direct-to-consumer sale of branded footwear, apparel and accessories through the company's own e-commerce site, supported by a membership and coupon program that offers first-order discounts and additional member benefits.

Revenue from online retail sales of own-brand products, including collaboration and seasonal collection items, at fixed retail prices with periodic promotional discounts.

Traction

The store lists an active catalogue of footwear, apparel and accessory products across multiple current collections, including a celebrity collaboration collection and a seasonal summer collection.