Epsilo
4 known investors
Epsilo is a SaaS platform that consolidates advertising operations across retail media, social and search networks into one console.
Also known as Epsilo
Founders & leadership
Investors · 4
Also in the syndicate · 1
Company profile
researched Aug 2026Epsilo develops software for advertising teams that manages campaigns across multiple ad networks from a single console. The company positions its product, Epsilo One, as an orchestration layer above individual ad networks, on the premise that each network's own automation can only allocate budget to its own inventory, while advertisers need budget moved across networks. The platform is organized around functions including a unified ad cockpit and AI search, network aggregation and audience syncing, benchmarking of ad uptime, spend pacing, ad rank, ad health and spend drift, shared workspaces for brands and agencies, decision support such as anomaly detection, AI chat, demand signals and AI briefings, and execution features including a budget orchestrator, AI agents, one-click optimization, a creative studio and automated rules.
At its funding announcement in 2020, the company described itself as a SaaS business helping e-commerce marketers and category managers run advertising operations on leading online retail platforms in Southeast Asia. Its performance marketing platform was built on top of e-commerce marketplaces, letting brands and merchants optimize ad spend against keywords, budget and inventory, with real-time inventory tracking so that demand is generated only for in-stock goods, and campaign effectiveness analysis at user and SKU level.
Founding story
Epsilo was established in January 2019 and launched in July 2019 by co-founders Quang Tran and Hang Pham, who argued that most digital ad dollars do not drive direct revenue return and that the opening of ad inventory on large e-commerce marketplaces created an opportunity for performance marketers.
Business model
Software-as-a-service sold to brands, merchants and agencies that run advertising across e-commerce and other ad networks, with a self-serve sign-up path and a booked demo route on the company site.
Software sold on a SaaS basis to advertisers and agencies.
Traction
As of December 2020, Epsilo reported supporting more than 400 online shops that collectively generated over $280 million in annualized gross merchandise value, and said it had worked with more than 200 customer brands.
Latest developments
The company's site promotes agentic automation for TikTok Ads and an MCP server alongside AI agents, AI briefings and a budget orchestrator within the Epsilo One platform.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Epsilo entered the market for in-platform performance marketing on Southeast Asian marketplaces such as Shopee, Lazada and Tokopedia, arguing that native marketplace advertising tools were nascent and labor-intensive. It has since positioned itself as a cross-network orchestration layer spanning retail media, social commerce, quick commerce, app store and agentic commerce inventory, including Amazon, Shopee, Lazada, Tokopedia, Flipkart, Rakuten, Coupang, Noon, Mercado Libre, TikTok Shop, Meta, Google and others.
Epsilo frames its differentiation as network neutrality: rather than optimizing within a single ad network's inventory, it consolidates bidding and buying across competing networks in one console, with unified audiences, cross-network benchmarking and shared brand-agency workspaces.
Technology
The platform integrates directly with e-commerce and advertising platforms to monitor and optimize in-platform campaigns, applying automation and intelligence to reduce the manual labor required by native ad tools. Current product components include an MCP server, AI search and chat, AI agents, self-healing network connections, spend guards, a shadow mode for testing rules before they fire, and one-click application of AI recommendations across large numbers of campaigns.
Go-to-market
Sold to agencies and brands, addressing planners, optimizers, managers and analysts within advertising teams; the website offers Google sign-up, iPhone and iPad apps, and demo booking. Customer references include digital marketing and digital commerce media leads operating across ASEAN and Taiwan.
Brands, merchants and agencies running advertising on marketplaces and ad networks, ranging from solo entrepreneurs to multinational advertisers. Named customer brands have included Procter & Gamble, Unilever, L'Oreal and Reckitt Benckiser.
Geography
Based in Singapore and Vietnam, with early customers in Southeast Asian markets including Singapore, Thailand, the Philippines, Malaysia, Taiwan and Vietnam; the platform was reported in use across seven markets in 2020, and customer references cite ASEAN coverage extended to Taiwan.
History
The company was established in January 2019 and launched its platform in July 2019, operating out of Vietnam and Singapore. In late 2020 it was selected for the fourth cohort of Surge, Sequoia Capital India's scale-up program, and raised $2 million led by Surge. By that point its software supported more than 400 online shops across six to seven markets. The product has since broadened from Southeast Asian marketplace advertising to a multi-network advertising console, with agentic automation for TikTok Ads among its more recent additions.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsEpsilo promotes agentic automation for TikTok Ads as a new capability of its Epsilo One console.
Epsilo completed a $2 million funding round, with almost all capital provided by Surge, Sequoia India's scale-up program, as part of Surge's fourth cohort of 17 startups announced with $45.35 million allocated.
$2M source ↗
Epsilo was one of 17 startups chosen for the fourth iteration of Surge, which kicked off on November 19, 2020.
Epsilo launched its performance marketing platform built on top of e-commerce platforms.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 5
primary sources listed
- Epsiloepsilo.io · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Epsilo do?
- Epsilo is a SaaS platform that consolidates advertising operations across retail media, social and search networks into one console.
- Who founded Epsilo?
- Epsilo was founded by Quang Tran.
- Who are Epsilo's investors?
- Epsilo's investors include K3 Ventures, Peak XV Partners, Surge.