Epik

Epik is a digital licensing and NFT platform that brings consumer, entertainment and music brands into video games, apps and VR/AR environments. It produces branded in-game items, limited-time crossover events and official NFT blockchain collectibles, positioning itself as both a technical NFT platform and a digital agency that matchmakes brand rights holders with suitable game publishers. Past collaborations listed by the company include Chantel Jeffries x Avakin Life, Stormtrooper x Mushroom Wars 2, Spinnin' Records x Avakin Life, Korn x Adventure Quest 3D, Blasterjaxx x Sansar, ULTRAMAN x Arena of Valor, Chef Duff x Food Truck Chef and Scotty McCreery x Club Cooee.

Consumer-facing products include a free Epik account, the Lockr app for viewing and managing items across linked games and wallets, and Epik Prime, a membership tier giving access to exclusive in-game and NFT items. The company also describes the "Epikverse", a network of connected games, VR spaces and metaverse environments intended to let players access one item collection across multiple titles.

Founding story

Epik began working with brands and games in 2018 with the aim of producing premium digital items, based on the view that digital items would become central to consumer products, ownership and personal expression.

Business model

Epik operates on two sides: it signs brand and intellectual property owners as partners and matches them with game companies and digital platforms, producing in-game drops, events and NFT collectibles; and it sells or distributes those digital items to consumers through its shop, the Lockr app and the Epik Prime membership. The company positions brand participation as a way to broaden reach, increase fan engagement and generate royalty opportunities.

The company describes producing, managing and selling premium digital products for brand and game partners, selling limited-edition digital merchandise through its shop, and offering a paid Epik Prime membership for access to exclusive items; royalty opportunities are cited as a benefit for brand partners.

Traction

Company materials cite more than 350 business partners covering over 1,000 brands, over 250 game companies, and audience figures ranging from 200 million daily active users to over 2 billion monthly active users and more than one billion gamers reached. Named collaborations span music, film and television properties including ULTRAMAN, Star Wars Stormtrooper, Spinnin' Records, Korn and World of Dance.

Latest developments

The company has launched the Lockr app for cross-game item management, an Epik Prime membership offering exclusive in-game and NFT items, and the Epikverse network of connected games, VR spaces and metaverses.