Entrupy
New York City, US · Founded 2012 · 194 employees on LinkedIn · 3 known investors
Entrupy offers AI-based authentication technology that verifies luxury goods such as bags, leather goods, sneakers, and apparel to detect counterfeits and prevent return fraud. It serves retailers and resellers, providing product traceability and trust across supply chains and transactions at retail and resale.
Also known as Entrupy
Founders & leadership
Entrupy was founded in 2012 by Lakshminarayanan Subramanian, Vidyuth Srinivasan, and Ashlesh Sharma.
Investors · 3
Reported raises · per SEC filings
Form D private placements$8.1M disclosed across 4 rounds · 2017–2022
▶$3MraisedMar 2022 · 4 investors · OtherRule 506(b)
- Ashlesh SharmaExecutive Officer, Director
- Lakshminarayanan SubramanianExecutive Officer, Director
- Vidyuth SrinivasanExecutive Officer, Director
- Offering amount
- $5M
- Amount sold
- $3M
- First sale
- Mar 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.5MraisedMar 2022 · 1 investors · OtherRule 506(b)
- Vidyuth SrinivasanExecutive Officer, Director
- Ashlesh SharmaExecutive Officer, Director
- Lakshminarayanan SubramanianExecutive Officer, Director
- Offering amount
- $2.5M
- Amount sold
- $2.5M
- First sale
- Jan 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$500KraisedMar 2022 · 1 investors · OtherRule 506(b)
- Ashlesh SharmaExecutive Officer, Director
- Lakshminarayanan SubramanianExecutive Officer, Director
- Vidyuth SrinivasanExecutive Officer, Director
- Offering amount
- $500K
- Amount sold
- $500K
- First sale
- Apr 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2.1MraisedJul 2017 · 21 investors · OtherRule 506(b)
- Vidyuth SrinivasanExecutive Officer, Director
- Ashlesh SharmaExecutive Officer, Director
- Lakshminarayanan SubramanianExecutive Officer, Director
- Offering amount
- $2.6M
- Amount sold
- $2.1M
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Entrupy develops artificial-intelligence authentication technology used to determine whether physical consumer goods are genuine or counterfeit. Its product line spans bags and leather goods, footwear, and apparel, alongside two adjacent applications: return fraud detection, which checks that an item sent back by a customer is the same item that was purchased, and supply chain protection, which the company describes as creating invisible traceability at each touchpoint of production and distribution.
Authentication is delivered through a smartphone application that covers all supported categories under a single plan and, per the company, requires no dedicated hardware device and supports unlimited users. Results are returned within minutes or seconds. Entrupy states coverage of more than 20 leading bags and leather goods brands with ongoing expansion of supported footwear brands, and it publishes an annual "State of the Fake" report on the counterfeit market.
Business model
Entrupy sells subscription plans for access to its authentication platform, with published pricing tiers aimed at businesses of different sizes. Additional features such as MarketEdge, a pricing and sales-acceleration tool, are bundled — offered at no extra cost for a limited period. Each authentication carries a financial guarantee.
Plan-based pricing for access to the authentication app across categories, positioned by the company as an authentication layer available for a fraction of the cost of alternatives.
Traction
The company reports coverage of over 20 top bags and leather goods brands, continual addition of footwear brand support, and describes its customer base as including major companies, though named customers are not disclosed on its homepage.
Latest developments
Entrupy has moved to a single application covering bags and leather goods, sneakers and apparel under one plan with unlimited users and no dedicated hardware device, added the MarketEdge pricing feature, and published its latest annual State of the Fake report.
▸Full profile — market position, technology, go-to-market
Market position
Entrupy positions itself as an AI authentication provider serving both retail and resale channels, and cites recognition including Edison Awards, AI Breakthrough Awards, RetailInsider Transforming Retail Awards, the Stevies, and inclusion in the ISG Provider Lens Retail Digital Innovators Report.
The company emphasizes a device-free, single-app experience covering multiple product categories with unlimited users on one plan, quantified accuracy of 99.86%, a 100% money-back guarantee backing each authenticated item for a full year, minimal training and setup requirements, and scalability from single-operator businesses to teams of 100.
Technology
Entrupy's systems analyze millions of data points per authentication of a footwear or bags and leather goods item to produce an objective verdict, with a stated accuracy of 99.86%. The company says its algorithms adapt in real time to detect evolving counterfeiting techniques, including "superfakes" produced in the same factories and from the same materials as authentic goods, and catch inconsistencies human experts may miss. Authentication runs from a smartphone rather than proprietary scanning hardware, and supply-chain applications rely on invisible traceability markers.
Go-to-market
Entrupy markets directly to business segments through its website with self-serve pricing plans and a "Get Started" funnel, supported by segment-specific positioning (resale, pawn, marketplaces, retail, brands), industry awards recognition, media coverage, and the annual State of the Fake report as content marketing.
Resellers of bags and leather goods, footwear resellers, pawnshops, online marketplaces, retailers, and brands and manufacturers.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsEntrupy introduced MarketEdge, a pricing and sales-acceleration feature offered at no extra cost for a limited time.
Entrupy promotes a smartphone-based app that authenticates bags and leather goods, footwear and apparel under one plan, without a dedicated device, and with unlimited users.
Listed among 10 solutions retailers are, or should be, considering.
Entrupy named winner of the AI Breakthrough Award for Best Use of AI for Authentication.
Entrupy received a Silver award in the Best New Product, Consumer Protection category at the Edison Awards.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 1
primary sources listed
- Entrupy Artificial Intelligence falseentrupy.com · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Entrupy do?
- Entrupy provides AI-powered authentication for luxury bags, footwear and apparel, plus return-fraud and supply-chain protection.
- Who founded Entrupy?
- Entrupy was founded by Lakshminarayanan Subramanian, Vidyuth Srinivasan, Ashlesh Sharma in 2012.
- Who are Entrupy's investors?
- Entrupy's investors include DG Daiwa Ventures, Great Oaks Venture Capital, Swift Ventures.
- How much funding has Entrupy raised?
- Entrupy has disclosed $8.1M raised across 4 rounds.
- Where is Entrupy headquartered?
- Entrupy is headquartered in New York City, US.