/Companies

Enrichly

Techstars '23Techstars '23Techstars '23

Houston, US · Founded 2020 · 12 employees on LinkedIn · 6 known investors

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Enrichly is a digital platform for pediatric behavioral health that combines gamified engagement with evidence-based interventions to strengthen self-esteem and emotional wellness in children and adolescents. It serves clinicians, therapists, counselors, parents, and schools with a closed-loop system that tracks progress and delivers data-driven insights.

Also known as Enrichly

Founders & leadership

Enrichly was founded in 2020 by Margo Jordan.

MJMargo Jordan
Margo JordanFounder & CEOShe holds a bachelor's degree in finance from Texas Southern University and an MBA from Capella University, and previously served in the U.S. Army.

Investors · 6

Company profile

researched Sep 2026

Enrichly operates a digital pediatric behavioral health platform that combines gamified engagement with evidence-based interventions to strengthen self-esteem, resilience and emotional wellness in children and adolescents. The platform is positioned as a closed-loop system: providers and families can identify, assess and intervene early, while progress is tracked in real time to generate data-driven insights for caregivers, educators and clinicians. Content addresses issues such as self-acceptance, feelings of unworthiness, goal setting, confidence and bullying, and teaches skills including cognitive reframing and positive affirmations.

For clinical practices, Enrichly offers browser-based screening using validated instruments — PHQ-9, GAD-7 and its own self-esteem screener — described as completable in under 10 minutes, followed by automated delivery of gamified, resilience-building interventions tailored to each patient's profile. The company markets the workflow as clinician-light and suited to urgent care, high-volume settings, well-child visits and developmental screenings, requiring no EHR integration, with onboarding in under an hour, HIPAA compliance and reimbursement of up to $10 per screen under CPT code 96127. Separate parent-facing accounts let families assign activities, monitor a child's self-esteem levels and receive automated reports.

Earlier coverage described Enrichly as a self-esteem-based e-learning platform and gaming app providing on-site mental health curriculums for schools using machine learning, gamification and data automation, with a logic model targeting short-, mid- and long-term outcomes in goal setting, emotion and stress management, conflict resolution, etiquette, relationships and resilience. More recent press characterizes the company as an adolescent mental health startup using AI-driven self-esteem development and behavioral insights to boost student performance.

Business model

Enrichly sells subscription memberships to two primary audiences: parents/families and licensed mental health professionals, alongside provider packages for practices. It also offers a sponsorship route through which third parties fund Enrichly programs for schools and youth-focused organizations. For clinical customers, the platform is presented as a new service line whose screenings are billable to payers.

Subscription packages for parents and kids and for licensed mental health professionals/providers, plus sponsorship-funded deployments; the provider offering is framed around reimbursable screening billed at up to $10 per screen using CPT code 96127.

Traction

The company reports more than 200,000 students impacted across schools, private practices and large healthcare systems, with cited program results of 74% increasing self-esteem, 92% reporting they felt better about themselves and 91% showing improved outcomes.

Latest developments

In March 2025, founder Margo Jordan was named to Inc. Magazine's Female Founders 500 list as founder of Enrichly. The company's provider offering now centers on reimbursable in-practice screening with PHQ-9, GAD-7 and a self-esteem screener.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Positions itself as a pediatric behavioral health partner bridging schools, private practices and healthcare systems, emphasizing early identification and preventive, whole-child care.

Combines validated screening with automatically delivered gamified interventions in a single closed-loop workflow that is browser-based, requires no EHR, can be launched in under an hour, and is reimbursable under an existing CPT code, allowing practices to add mental health services without extending visit length or adding staff.

Technology

Browser-based platform requiring no EHR integration, stated to be HIPAA-compliant, delivering validated assessments (PHQ-9, GAD-7 and a proprietary self-esteem screener) with automated, profile-tailored gamified interventions, real-time progress tracking, automated reporting and analytics dashboards. Press coverage describes use of machine learning, data automation and AI-driven behavioral insights.

Go-to-market

Direct online sign-up for parents and clinicians, demo requests and 15-minute discovery calls with personalized ROI estimates for practices, sponsorship arrangements to place programs in schools and youth organizations, and visibility through accelerators, grant programs and awards.

Pediatricians and private practices (including solo and group practices), clinicians, therapists, school counselors and psychologists, schools and youth-focused organizations, large healthcare systems, and parents of children and adolescents.

Geography

Headquartered in Houston, with customer testimonials from practices in Texas and Georgia and a stated mission to serve youth and families worldwide.

History

Enrichly was selected for MassChallenge's 2022 United States cohort as a self-esteem-based e-learning platform and gaming app. In 2022 it received a $100,000 non-dilutive award from the Google for Startups Black Founders Fund, one of two Houston companies selected, and said it would use the funds to expand its team. In March 2025 its founder was named to Inc.'s Female Founders 500 list.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 202612
Participants reporting Enrichly helped them feel better about themselvesJan 202592%
Participants who increased their self-esteemJan 202574%
Participants with improved outcomesJan 202591%
Reimbursement per screen (CPT 96127)Jan 2025$10
Students impactedJan 2025200,000 students

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 2

Companies working in the same space as Enrichly.

Timeline · 3

launches, deals, and filings
Mar 2025
Founder Margo Jordan named to Inc.'s Female Founders 500 list

Margo Jordan, founder of Enrichly, was among five Houston female founders named to Inc. Magazine's 2025 Female Founders 500 list.

source ↗

Jan 2022
Received $100,000 non-dilutive award from Google for Startups Black Founders Fund

Enrichly was one of two Houston-based companies, and among 50 nationwide, selected for the $5 million Google for Startups Black Founders Fund, receiving a $100,000 equity-free award plus programming, mentorship and other support. The company said it planned to use the funds to expand its team.

$100K source ↗

Jan 2022
Selected for MassChallenge 2022 United States cohort

Enrichly, described as a self-esteem-based e-learning platform and gaming app, was one of ten Houston companies chosen for MassChallenge's 2022 United States cohort of early-stage startups.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Enrichly do?
Enrichly is a gamified digital platform for pediatric behavioral health that screens and builds self-esteem in children and teens.
Who founded Enrichly?
Enrichly was founded by Margo Jordan in 2020.
Who are Enrichly's investors?
Enrichly's investors include Florida Funders, Jumpstart Foundry, Nex Cubed, Sidecut Ventures, Techstars, Wellstar.
Where is Enrichly headquartered?
Enrichly is headquartered in Houston, US.