Enjoei

Enjoei operates a Brazilian online marketplace for buying and selling fashion and consumer goods, with an emphasis on giving unused or unsold items a second life. Individuals open their own storefronts on the platform to list new or used clothing, shoes, bags, accessories, jewelry, perfumes, books and electronics; the app cites more than five million listed items and brands including Farm, Zara, adidas, Arezzo, Apple and Samsung. Buyers can search, follow favorites, receive price-drop notifications, ask sellers questions, make offers, and pay by card installments or Pix.

The company is headquartered in São Paulo (Av. Ipiranga 200, Edifício Copan) and is listed on the Brazilian stock exchange under the ticker ENJU3.SA. Its web platform is complemented by iOS and Android apps; the Android app reports more than 10 million downloads and a 3.7-star average across roughly 248,000 reviews. Reported employee counts have grown from about 160 in 2018 to approximately 447 as of mid-2026, and third-party estimates place annual revenue in the $10M–$25M range.

Beyond its core secondhand fashion marketplace, Enjoei has operated adjacent marketplace assets, including Elo7, a platform for handmade and creative products. In May 2026 the company's board approved discontinuing Elo7's operations, citing a sharp revenue decline, intensifying competition from large global e-commerce players, rising customer acquisition costs and scale constraints, while committing to honor obligations on transactions already made.

Founding story

Enjoei started as a blog created by Ana McLaren while she was working at the internet portal iG. McLaren had begun her career in e-commerce as a sales executive at Americanas.com after graduating from the Superior School of Advertising and Marketing (ESPM), then moved into media roles at Abril, iG and Google, before leaving Google to build Enjoei into a full company.

Business model

Enjoei runs a peer-to-peer marketplace model: individual sellers list new or used items and the platform intermediates discovery, negotiation, payments and shipping. Sellers are charged a commission on sales, and the platform offers paid or promotional visibility tools such as a "megaphone," boosted listings and stand-out storefronts, plus an internal wallet ("enjubank") from which sellers transfer proceeds to their bank accounts. Buyer-facing features include price offers and negotiation, buyer protection with money-back if the item does not arrive as expected, card installments and instant Pix payment.

Revenue is generated from commissions on marketplace transactions and from seller-facing promotional and visibility products, alongside payment and shipping services integrated into the platform.

Traction

The company reported $250 million in gross merchandise volume in 2018 with about 160 employees, and approximately 447 employees as of mid-2026 with estimated annual revenue of $10M–$25M. Its Android app has surpassed 10 million downloads with about 248,000 reviews and a 3.7-star average, and the marketplace advertises more than five million listed items.

Latest developments

On May 11, 2026, Enjoei disclosed a material fact stating that its board had approved the discontinuation of the Elo7 handmade-goods marketplace, halting new orders immediately. The company attributed the decision to Elo7's 39.5% year-over-year net revenue drop in Q4 2025, higher customer acquisition costs and competition from large e-commerce multinationals, and said financial and accounting impacts would be detailed in upcoming quarterly results.