Emigrait

Emigrait is a Cedar Falls, Iowa software company that applies machine learning to consumer data to predict which individuals are likely to buy, sell or move within the real estate market. It serves the affordable housing, mortgage, real estate and senior housing sectors, and has also worked with home service providers. The company frames its output as analogous to a credit-style score for home-buying readiness: a proprietary score indicating a consumer's likelihood of entering the housing market.

The product is built on a privately held consumer database assembled from more than 600 data points purchased from marketing data vendors and scrubbed monthly. The company states it uses no credit-related data and does not rely on simple demographic targeting, describing its approach as ethical consumer differentiation without data privacy infringements. Models are trained on variables including behavior, household characteristics, life events, changes in family, length of residence, property attributes, interest rates and home-value trends, weighing large numbers of variable combinations to build behavioral and lifestyle profiles for individual consumers.

Customers use the resulting scores to build custom lead-generation markets and to prioritize outreach; the company markets a claim of capturing roughly 70% of future customers within 1% of a given population. Alongside data and scoring, Emigrait supports campaign execution, including direct mail programs for homebuilders, senior living communities and real estate agents.

Business model

Emigrait licenses/sells predictive consumer scores and lead lists to businesses that need to reach people likely to move or transact in real estate, and supports execution of outreach campaigns. Customer-facing materials center on custom lead-generation markets, enhanced lead scoring and referral-partner support, with an ROI calculation framed around population size, consumers reached and conversion value. The company also provides the materials needed to contact leads across phone calls, door knocking, email, digital and social marketing and direct mail, positioning itself as a lower-cost alternative to legacy lead-generation options. The business began as a consulting firm serving mortgage lenders before moving into software.