🦊/Companies

Embodied

Defunct

Pasadena, US · Founded 2016 · Delaware corporation · 5 known investors

Find your way into Embodied

457 people in our graph share verified history with the Embodied team — schools, employers, funds. One of them is your warm intro.

Hemant Tanejaunlockedknows Maja Mataric · together at Massachusetts Institute of Technology (overlapped)
×9knows the team · via Massachusetts Institute of Technology
×2knows the team · via The University of Kansas

A robotics and AI company creating state-of-the-art companion robots to revolutionize human-centric care.

Also known as Embodied, Inc.

Founders & leadership

Embodied was founded in 2016 by Maja Mataric.

MMMaja Mataric
Maja MataricinFounderMaja Mataric is Executive Officer and Director at Embodied, a robotics and AI company developing companion robots for human care applications, with a focus on socially assistive robotics for underserved populations.

Board

JL
John Lee𝕏Board directorPartner at JAZZ Venture Partners
PPPaolo Pirjanian
Paolo Pirjanianin𝕏Board directorVenture Partner at Calibrate Ventures

Investors · 5

Reported raises · per SEC filings

Form D private placements

$62.2M disclosed across 6 rounds · 2016–2022

$19.2MraisedNov 2022 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Will PohleExecutive Officer, Promoter
  • Divya VenkatavaraghavanDirector
  • Paolo PirjanianExecutive Officer, Director, Promoter
  • Emma ArakelyanDirector
  • Jason SchoettlerDirector
  • Andrew FirlikDirector
Offering amount
$25M
Amount sold
$19.2M
First sale
Nov 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$14.1MraisedSep 2021 · 14 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Steve HiseyExecutive Officer
  • Tammi SmorynskiDirector
  • Andrew FirlikDirector
  • Paolo PirjanianExecutive Officer, Director
  • Jason SchoettlerDirector
Offering amount
$25M
Amount sold
$14.1M
Finders' fees
$25K
Placement agents
Umergence LLC
First sale
Aug 2021
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$9.6MraisedMar 2020 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paolo PirjanianExecutive Officer, Director
  • Robert AdelsonDirector
  • Andrew FirlikDirector
  • Tammi SmorynskiDirector
  • Jason SchoettlerDirector
Offering amount
$15M
Amount sold
$9.6M
First sale
Mar 2020
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$12.4MraisedApr 2018 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Tammi SmorynskiDirector
  • Maja MataricExecutive Officer, Director
  • Paolo PirjanianExecutive Officer, Director
  • Jason SchoettlerDirector
Offering amount
$18.8M
Amount sold
$12.4M
First sale
Apr 2018
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3MraisedJun 2017 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Paolo PirjanianExecutive Officer, Director
  • Maja MataricExecutive Officer, Director
  • John LeeDirector
  • Tammi SmorynskiDirector
Offering amount
$3M
Amount sold
$3M
First sale
Jun 2017
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$3.8MraisedAug 2016 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • John LeeDirector
  • Paolo PirjanianExecutive Officer, Director
  • Maja MataricExecutive Officer, Director
Offering amount
$4.2M
Amount sold
$3.8M
First sale
Aug 2016
Incorporated
Corporation, Delaware, 2016
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Embodied, Inc. was a Pasadena, California robotics and artificial intelligence company that developed Moxie, a small blue companion robot with an animated, expressive face aimed at children aged roughly 5 to 10, with particular uptake among families of neurodivergent children. Announced in April 2020, Moxie was presented by the company as an animate companion intended to support social, emotional and cognitive development, structured around weekly themes such as empathy, friendship and respect and activities including storytelling, conversation, educational games, reading, drawing and a meditation routine.

The product combined limited on-device processing — lip-sync, facial animation and basic input parsing — with cloud-hosted conversational intelligence, including large language model calls, speech recognition and emotional inference. Core functionality therefore required cloud connectivity, a dependency that became decisive when the company shut down and its servers were taken offline. Moxie launched at about $1,500 and was later priced at $799.

On November 26, 2024 the company informed customers it was closing after a lead investor withdrew from a critical funding round at the last minute. Robots were expected to stop functioning within days, warranties, repairs, the companion parent app and support were discontinued, and refunds were limited to purchases made within the preceding 30 days. Embodied said it was seeking a buyer for Moxie and published guidance to help parents explain the shutdown to children.

Business model

Embodied sold the Moxie robot as a one-time consumer hardware purchase (initially about $1,500, later $799) while bearing ongoing cloud and large language model API costs required to deliver the robot's conversational features, an economic structure described in coverage as difficult to sustain from a single upfront payment.

Traction

Moxie shipped to consumer households from 2020 and drew positive assessments from families and clinicians, but the installed base was rendered largely non-functional after the November 2024 shutdown of the company's cloud services. Following the closure, hobbyists and former Embodied engineers built open-source replacement servers that restored partial functionality to some units, with Embodied releasing some server-side software to assist.

Latest developments

After the November 2024 wind-down, community developers and former Embodied engineers maintained open-source server projects that allow some Moxie units to run with reduced capability; proprietary elements such as the conversational nuance, daily routines and emotional inference layer have not been fully replicated.

Full profile — technology, go-to-market, geography, history, risks & controversies

Technology

Moxie relied on a hybrid architecture in which the robot handled facial animation, lip-sync and basic input parsing locally, while conversation, speech recognition and emotional inference ran on Embodied's cloud servers using paid large language model APIs. The robot used an animated face and a microphone array, could hold eye contact, respond to emotional cues and adapt conversation to a child's developmental level.

Go-to-market

Families with children roughly aged 5 to 10, including a notable base of families of autistic and other neurodivergent children; the product was also reviewed by speech-language pathologists and occupational therapists.

Geography

Headquartered in Pasadena, California, selling to consumers in the United States.

History

Embodied announced Moxie in April 2020, launching the robot at roughly $1,500 before reducing the price to $799 as production scaled. Backers over the company's life included Intel Capital, Toyota AI Ventures, Amazon Alexa Fund, Sony Innovation Fund and Vulcan Capital. In November 2024 a funding round collapsed when the prospective lead investor withdrew, and the company announced its closure and impending dissolution, ending cloud services that Moxie required to operate.

Risks & controversies

The shutdown drew criticism because Moxie's cloud dependency meant purchased hardware stopped working almost immediately, refunds were unavailable to most owners, warranties and support were discontinued, and buyers who financed the robot through third-party lenders could continue paying for an inoperable device. The abrupt loss of a product marketed as an emotional companion for children, including neurodivergent children, generated public backlash, and the case was cited in right-to-repair advocacy urging the FTC to regulate disclosure and software-support commitments for smart devices. Customer data handling was also at issue: Embodied said data would transfer to any buyer of Moxie, or otherwise be securely erased.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Moxie launch priceJan 2020$1.5K
Moxie retail priceJan 2024$799
Target user age rangeJan 20245 to 10 years old

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 2

launches, deals, and filings
Nov 2024
Embodied announces closure after funding round collapses; Moxie robots to be bricked

CEO Paolo Pirjanian told customers the company was closing after a secured lead investor withdrew from a critical funding round at the last minute. Moxie's cloud-dependent services were expected to cease within days, warranties, repairs, the parent app and support were discontinued, and refunds were limited to purchases made within the prior 30 days. The company said it was seeking a buyer for Moxie.

source ↗

Apr 2020
Embodied announces Moxie companion robot for children

Embodied announced Moxie, described as a safe and engaging animate companion for children designed to promote social, emotional and cognitive development, with weekly themes and activities such as meditation, reading and drawing. It launched at about $1,500 and later sold for $799.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
EmbodiedDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Embodied do?
Pasadena robotics and AI company behind Moxie, a children's companion robot; it ceased operations in November 2024.
Who founded Embodied?
Embodied was founded by Maja Mataric in 2016.
Who are Embodied's investors?
Embodied's investors include Grishin Robotics, JAZZ Venture Partners, Sony Ventures Corporation, Calibrate Ventures, Intel Capital.
How much funding has Embodied raised?
Embodied has disclosed $62.2M raised across 6 rounds.
Where is Embodied headquartered?
Embodied is headquartered in Pasadena, US.