Embodied
DefunctPasadena, US · Founded 2016 · Delaware corporation · 5 known investors
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A robotics and AI company creating state-of-the-art companion robots to revolutionize human-centric care.
Also known as Embodied, Inc.
Founders & leadership
Embodied was founded in 2016 by Maja Mataric.

Board

Investors · 5
Reported raises · per SEC filings
Form D private placements$62.2M disclosed across 6 rounds · 2016–2022
▶$19.2MraisedNov 2022 · 5 investors · Other TechnologyRule 506(b)
- Will PohleExecutive Officer, Promoter
- Divya VenkatavaraghavanDirector
- Paolo PirjanianExecutive Officer, Director, Promoter
- Emma ArakelyanDirector
- Jason SchoettlerDirector
- Andrew FirlikDirector
- Offering amount
- $25M
- Amount sold
- $19.2M
- First sale
- Nov 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$14.1MraisedSep 2021 · 14 investors · Other TechnologyRule 506(b)
- Steve HiseyExecutive Officer
- Tammi SmorynskiDirector
- Andrew FirlikDirector
- Paolo PirjanianExecutive Officer, Director
- Jason SchoettlerDirector
- Offering amount
- $25M
- Amount sold
- $14.1M
- Finders' fees
- $25K
- Placement agents
- Umergence LLC
- First sale
- Aug 2021
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.6MraisedMar 2020 · 5 investors · Other TechnologyRule 506(b)
- Paolo PirjanianExecutive Officer, Director
- Robert AdelsonDirector
- Andrew FirlikDirector
- Tammi SmorynskiDirector
- Jason SchoettlerDirector
- Offering amount
- $15M
- Amount sold
- $9.6M
- First sale
- Mar 2020
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$12.4MraisedApr 2018 · 10 investors · Other TechnologyRule 506(b)
- Tammi SmorynskiDirector
- Maja MataricExecutive Officer, Director
- Paolo PirjanianExecutive Officer, Director
- Jason SchoettlerDirector
- Offering amount
- $18.8M
- Amount sold
- $12.4M
- First sale
- Apr 2018
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$3MraisedJun 2017 · 7 investors · Other TechnologyRule 506(b)
- Paolo PirjanianExecutive Officer, Director
- Maja MataricExecutive Officer, Director
- John LeeDirector
- Tammi SmorynskiDirector
- Offering amount
- $3M
- Amount sold
- $3M
- First sale
- Jun 2017
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
▶$3.8MraisedAug 2016 · 5 investors · Other TechnologyRule 506(b)
- John LeeDirector
- Paolo PirjanianExecutive Officer, Director
- Maja MataricExecutive Officer, Director
- Offering amount
- $4.2M
- Amount sold
- $3.8M
- First sale
- Aug 2016
- Incorporated
- Corporation, Delaware, 2016
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Embodied, Inc. was a Pasadena, California robotics and artificial intelligence company that developed Moxie, a small blue companion robot with an animated, expressive face aimed at children aged roughly 5 to 10, with particular uptake among families of neurodivergent children. Announced in April 2020, Moxie was presented by the company as an animate companion intended to support social, emotional and cognitive development, structured around weekly themes such as empathy, friendship and respect and activities including storytelling, conversation, educational games, reading, drawing and a meditation routine.
The product combined limited on-device processing — lip-sync, facial animation and basic input parsing — with cloud-hosted conversational intelligence, including large language model calls, speech recognition and emotional inference. Core functionality therefore required cloud connectivity, a dependency that became decisive when the company shut down and its servers were taken offline. Moxie launched at about $1,500 and was later priced at $799.
On November 26, 2024 the company informed customers it was closing after a lead investor withdrew from a critical funding round at the last minute. Robots were expected to stop functioning within days, warranties, repairs, the companion parent app and support were discontinued, and refunds were limited to purchases made within the preceding 30 days. Embodied said it was seeking a buyer for Moxie and published guidance to help parents explain the shutdown to children.
Business model
Embodied sold the Moxie robot as a one-time consumer hardware purchase (initially about $1,500, later $799) while bearing ongoing cloud and large language model API costs required to deliver the robot's conversational features, an economic structure described in coverage as difficult to sustain from a single upfront payment.
Traction
Moxie shipped to consumer households from 2020 and drew positive assessments from families and clinicians, but the installed base was rendered largely non-functional after the November 2024 shutdown of the company's cloud services. Following the closure, hobbyists and former Embodied engineers built open-source replacement servers that restored partial functionality to some units, with Embodied releasing some server-side software to assist.
Latest developments
After the November 2024 wind-down, community developers and former Embodied engineers maintained open-source server projects that allow some Moxie units to run with reduced capability; proprietary elements such as the conversational nuance, daily routines and emotional inference layer have not been fully replicated.
▸Full profile — technology, go-to-market, geography, history, risks & controversies
Technology
Moxie relied on a hybrid architecture in which the robot handled facial animation, lip-sync and basic input parsing locally, while conversation, speech recognition and emotional inference ran on Embodied's cloud servers using paid large language model APIs. The robot used an animated face and a microphone array, could hold eye contact, respond to emotional cues and adapt conversation to a child's developmental level.
Go-to-market
Families with children roughly aged 5 to 10, including a notable base of families of autistic and other neurodivergent children; the product was also reviewed by speech-language pathologists and occupational therapists.
Geography
Headquartered in Pasadena, California, selling to consumers in the United States.
History
Embodied announced Moxie in April 2020, launching the robot at roughly $1,500 before reducing the price to $799 as production scaled. Backers over the company's life included Intel Capital, Toyota AI Ventures, Amazon Alexa Fund, Sony Innovation Fund and Vulcan Capital. In November 2024 a funding round collapsed when the prospective lead investor withdrew, and the company announced its closure and impending dissolution, ending cloud services that Moxie required to operate.
Risks & controversies
The shutdown drew criticism because Moxie's cloud dependency meant purchased hardware stopped working almost immediately, refunds were unavailable to most owners, warranties and support were discontinued, and buyers who financed the robot through third-party lenders could continue paying for an inoperable device. The abrupt loss of a product marketed as an emotional companion for children, including neurodivergent children, generated public backlash, and the case was cited in right-to-repair advocacy urging the FTC to regulate disclosure and software-support commitments for smart devices. Customer data handling was also at issue: Embodied said data would transfer to any buyer of Moxie, or otherwise be securely erased.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsCEO Paolo Pirjanian told customers the company was closing after a secured lead investor withdrew from a critical funding round at the last minute. Moxie's cloud-dependent services were expected to cease within days, warranties, repairs, the parent app and support were discontinued, and refunds were limited to purchases made within the prior 30 days. The company said it was seeking a buyer for Moxie.
Embodied announced Moxie, described as a safe and engaging animate companion for children designed to promote social, emotional and cognitive development, with weekly themes and activities such as meditation, reading and drawing. It launched at about $1,500 and later sold for $799.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
Mifeng Technology Secures Third Funding Round in Six Months, Led by China Telecom Betting on Embodied AI Data Infrastructure — BigGo Financefinance.biggo.com · Aug 2026
Another Embodied Intelligence Company Secures Funding! INFIFORCE Closes Nearly RMB 1 Billion Series A/A+ Round | Gasgooautonews.gasgoo.com · Aug 2026
Embodied Intelligence Companies Struggle with Spending Amid Capital Influx | KuCoinkucoin.com · Aug 2026
Six Months, $74.1 Million: Westlake University Professor's Embodied AI Startup Secures Four Funding Rounds — BigGo Financefinance.biggo.com · Aug 2026
Embodied-AI data infrastructure startup Kaiwang Data raises more than RMB100 million · TechNodetechnode.com · Aug 2026
Embodied-AI startup PaXini raises RMB1 billion to scale tactile-sensing technology · TechNodetechnode.com · Aug 2026▸Research sources · 8
primary sources listed
- Be Embodied - BE EMBODIEDem-bodied.org · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Embodied do?
- Pasadena robotics and AI company behind Moxie, a children's companion robot; it ceased operations in November 2024.
- Who founded Embodied?
- Embodied was founded by Maja Mataric in 2016.
- Who are Embodied's investors?
- Embodied's investors include Grishin Robotics, JAZZ Venture Partners, Sony Ventures Corporation, Calibrate Ventures, Intel Capital.
- How much funding has Embodied raised?
- Embodied has disclosed $62.2M raised across 6 rounds.
- Where is Embodied headquartered?
- Embodied is headquartered in Pasadena, US.




