Emailage

Market position

Coverage describes Emailage as a fraud prevention and identity verification innovator whose customers included, as of 2017, five of the top 10 global retailers, three of the top five global airlines, three of the top six credit card issuers, three of the top five marketplace lenders, three of the top five travel websites, the top three PC manufacturers and the top four money transfer providers [4]. By 2019 the company cited more than 1,000 customers, including four of the six largest US issuing banks, five of the top 10 eCommerce retailers, three of the five biggest global airlines, the top three computer manufacturers and the top five P2P money transfer companies [6]. It was ranked No. 625 on the 2018 Inc. 5000 [3]. One aggregator lists ID.me as a known competitor and names SentiLink, Simility, TokenEx, ThreatMark, Paymetric and Fraugster as related companies [5].

Management has claimed Emailage was the only company performing email risk assessment for fraud prevention, contrasting its shared global network with prior practice in which companies relied on siloed internal databases, manual processes, one-to-one comparisons and internally maintained blacklists [6]. It has also stated that 90% of fraud it detects is driven by attributes generated by its proprietary algorithms [6]. The use of the email address as a unique global identifier, combined with transaction history and machine learning, is described as its central technical approach [4].

Technology

The platform treats email addresses as unique global identifiers and applies real-time risk intelligence combining email transaction history, machine learning algorithms and both positive and negative data contributions to output a predictive risk score for a transaction [4]. Risk assessment also draws on email address reputation, behavior and metadata [3]. Emailage also built a Browser Extension product [4]. One aggregator records a single assigned patent [5].

Go-to-market

Emailage markets directly to enterprises via a sales-contact and demo-request motion on its website and portal [0][1][2], and extends reach through partnerships, including integration into large anti-fraud platforms; Experian has used Emailage technology on its CrossCore platform [4][6]. The company has also used industry events for visibility, demonstrating its Browser Extension at FinovateSpring 2015 [4].

Enterprises transacting online, including banks and credit card issuers, eCommerce retailers, airlines and travel sites, marketplace lenders, P2P money transfer and computer manufacturers [4][6]. The website's inquiry form lists target industries such as financial services, insurance, cryptocurrency, gaming and gambling, retail, healthcare, telecommunications, government, law enforcement, collections/receivables management and others [0][2].

Geography

Headquarters are in Chandler, Arizona, United States [3][4][5][6]; management has stated a deliberate decision to remain in Arizona rather than relocate, and emphasized hiring local talent, including Arizona State University and Thunderbird graduates [6]. Customers are described as global, and the company website's contact form supports a worldwide list of countries and regions [0][2][6].

History

Public sources state the company was founded in 2012 in Chandler, Arizona, after the founders moved to the area [3][6]. It demonstrated its Browser Extension at FinovateSpring 2015 [4]. A Series A of $5.7M was recorded in April 2016 [5], followed by $10M in growth equity led by Anthos Capital in August 2017, which brought total capital to more than $15M [4][5], and a $10M Series B in June 2018 also led by Anthos Capital [5]. The company ranked No. 625 on the 2018 Inc. 5000 list [3]. By 2019 management described more than 1,000 customers and over $2.8 billion in fraudulent purchases mitigated since 2012 [6]. The customer portal now routes support to a LexisNexis Risk Solutions address, and one aggregator lists the company status as acquired [1][5].

Risks & controversies

No controversies, litigation or regulatory actions are described in the available sources. Source material is limited: financial statements are not disclosed [7], and funding totals differ between sources, with one aggregator reporting $25.7M total funding [5] while contemporaneous coverage cited more than $15M as of August 2017 [4]. Founding-year reporting is consistent at 2012 across public sources [3][5][6].