Elfie
Dover, US · Founded 2025 · 3 known investors
Elfie is a free health app that rewards users with coins for self-monitoring activities such as tracking vitals, walking, and managing medication, which can be redeemed for vouchers, discounts, and donations. It targets patients with chronic conditions like hypertension, diabetes, and obesity, and offers cost-control features for payers and employers.
Also known as Elfie
Founders & leadership
Elfie was founded in 2025 by Ofir Ejnes.
Board
Investors · 3
Reported raises · per SEC filings
Form D private placements$10.9M disclosed across 1 round · 2025
▶$10.9MraisedNov 2025 · 6 investors · Other TechnologyRule 506(b)
- Eric Martineau-FortinDirector
- Ofir EjnesDirector, Executive Officer
- Christiaan KapteinDirector
- Jean-Francois LegourdDirector
- Offering amount
- $10.9M
- Amount sold
- $10.9M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware, 2025
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Elfie operates a mobile digital health application built around self-monitoring of chronic conditions. Users complete a health profile to receive a personalized self-monitoring plan, then log vitals, daily walking and medication intake. Each completed healthy activity earns "Elfie coins," which can be redeemed for prizes, brand discounts or charitable donations. The application is positioned as free to end users, with the company stating that it does not sell or advertise products or services to users and does not share personal data with payers.
The app addresses multiple chronic conditions within a single product, including hypertension, obesity, diabetes, chronic stress and dyslipidemia, and also covers preventive health goals such as smoking cessation and weight loss. Alongside the consumer application, Elfie offers premium features aimed at insurers and employers intended to help control healthcare costs, charging a fee per employee while extending access to family members at no additional charge. The website also references a crypto wallet feature associated with the app.
Business model
Elfie provides its application free to consumers and monetizes through payers and employers, which are offered premium features and support; the company states it charges a fee per employee rather than per covered family member.
Fees charged to insurers and employers on a per-employee basis for premium features and cost-control support; the consumer app is free and carries no advertising or product sales to users.
Traction
The company reports more than 3.18 billion Elfie coins earned by users to date and states that it is recommended by thousands of doctors, cardiologists, endocrinologists and nurses. User testimonials cited on the site come from Vietnam and Brazil.
▸Full profile — market position, technology, go-to-market, geography
Market position
Elfie frames its addressable population as the 3+ billion adults affected by hypertension, obesity, diabetes, chronic stress and dyslipidemia, and describes itself as the only free medically-endorsed application in its markets and as having retention rates and self-reported medical impact in the top 1% worldwide.
The company positions itself on proactive outreach to patients identified as at risk of low medication adherence, adherence to local data privacy rules without sharing personal data with payers, medical endorsement, being free of advertising and product sales, coverage of multiple chronic diseases in one application, and preventive health support.
Technology
A consumer mobile application distributed via the Apple App Store and Google Play, combining self-monitoring of vitals and medication with gamified incentives in the form of Elfie coins, a rewards redemption catalogue, and a crypto wallet feature.
Go-to-market
Direct consumer app distribution through mobile app stores, supported by recommendations from clinicians including doctors, cardiologists, endocrinologists and nurses, alongside a business channel selling premium features to insurers, payers and employers.
Adults with chronic conditions such as hypertension, diabetes, obesity, chronic stress and dyslipidemia, plus their family members; on the commercial side, insurers, payers and employers. Physicians, cardiologists, endocrinologists and nurses act as recommenders.
Geography
Registered in the United States with a Dover, US headquarters; user and clinician testimonials on the company site reference Vietnam and Brazil, and the company describes clinician recommendations across multiple countries.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
▸Research sources · 1
primary sources listed
- Elfie New York, USAelfie.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Elfie do?
- Elfie is a free digital health app that rewards users with coins for tracking vitals, activity and medication adherence.
- Who founded Elfie?
- Elfie was founded by Ofir Ejnes in 2025.
- Who are Elfie's investors?
- Elfie's investors include Integra Partners, White Star Capital, iSeed.
- How much funding has Elfie raised?
- Elfie has disclosed $10.9M raised across 1 round.
- Where is Elfie headquartered?
- Elfie is headquartered in Dover, US.