Who are ElCoach's investors?

ElCoach's investors include 500 Global.

ElCoach

Founded 2019 · 24 employees on LinkedIn · 1 known investors

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ElCoach, based in Saudi Arabia, develops a mobile fitness and nutrition app that generates individualized training and diet plans. Plans are derived from a user's current measurements, fitness level, and stated goals, and the app includes food tables and progress-tracking features so users can follow and adjust their programs remotely.

AI & Machine Learning Healthtech

Founders & leadership

ElCoach was founded in 2019 by Alwaleed Alkeaid, Assem Emam, Muhammad Sherif, Omar Youssef, and saher hassan.

Alwaleed Alkeaid Co-founder · Country General Manager2022–2023Alwaleed Alkeaid is founder of ElCoach, a Saudi Arabia-based fitness and nutrition app. He brings 15+ years of experience in sports organization leadership, strategy, and institutional development across the GCC and international markets, and founded the Saudi Sports Professionals Network, an executive search and workforce advisory firm for sports organizations.

Assem Emam Co-founder and CEOAssem Emam has worked as a product manager at early and growth-stage startups across MENA industries for over 12 years. He is founder and CEO of ElCoach, a Saudi Arabia-based mobile fitness and nutrition app.

Muhammad Sherif Co-founder & CPOMuhammad Sherif is co-founder and chief product officer of ElCoach, a fitness app offering customized workout and nutrition plans for users across the MENA region. He previously worked as a product marketing manager at El3ab, a games studio, and held digital marketing roles at Google partner agencies and various companies focused on user acquisition and growth.

Omar Youssef Co-founder · Customer Success Specialist/Nutrition Coach2022–2024Omar Youssef has over 9 years of experience in learning and development, customer experience, and wellness sectors, with expertise in designing learning experiences and applying behavioral insights to drive personal and organizational change. He is co-founder of ElCoach, a Saudi Arabia-based mobile app that generates personalized fitness and nutrition plans.

saher hassan Co-founder and CTOSaher Hassan is a software engineer with over 15 years of experience in distributed systems and mobile and web development, holding a bachelor's degree in Scientific Computing. He has worked on systems across banking, automotive, health, fitness, and gaming sectors before co-founding ElCoach, a Saudi Arabia-based mobile fitness and nutrition app.

Investors · 1

500 Globallisted by 500 GlobalPalo Alto · $150K

How we know: open dataset · 500 Global portfolio 2026-08 · Not right? Tell us

Frequently asked questions

What does ElCoach do?: ElCoach, based in Saudi Arabia, develops a mobile fitness and nutrition app that generates individualized training and diet plans. Plans are derived from a user's current measurements, fitness level, and stated goals, and the app includes food tables and progress-tracking features so users can follow and adjust their programs remotely.
Who founded ElCoach?: ElCoach was founded by Alwaleed Alkeaid, Assem Emam, Muhammad Sherif, Omar Youssef, saher hassan in 2019.
Who are ElCoach's investors?: ElCoach's investors include 500 Global.