/Companies

ELANZA Wellness

Techstars '21

San Francisco, US · Founded 2020 · 3 employees on LinkedIn · 4 known investors

Find your way into ELANZA Wellness

Sign up to see every warm intro you have to ELANZA Wellness

  • Paths you didn't know you had: your email and LinkedIn already hold routes to the ELANZA Wellness team. We find them for you
  • 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
  • Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone

Days of research, done the moment you sign in, with every route ranked by how warm it is.

ELANZA is a digital health application that delivers daily therapeutic practices via email and mobile app to support people living with endometriosis. The platform uses behavioral health and pain science research to provide personalized breathing, movement, and rest practices, learning individual user patterns over time to tailor recommendations.

Also known as ELANZA · Elanza Wellness

Founders & leadership

ELANZA Wellness was founded in 2020 by Brittany Hawkins and Catherine Hendy.

BHBrittany Hawkins
Brittany HawkinsCo-founder & CEOBrittany Hawkins is co-founder and CEO of ELANZA Wellness, a digital health application delivering personalized therapeutic practices for endometriosis management. She has over a decade of experience in health technology and product development, with prior roles spanning healthcare, travel, and consumer platforms.
CHCatherine Hendy
Catherine HendyCo-founder & COOShe holds an MSc from Oxford and has previously founded a Techstars-backed company while conducting research on equity and trust in AI-enabled digital health systems.

Investors · 4

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Human VenturesreportedNew York · $250K – $500K

How we know: funding news · the VCSheet dataset · Not right? Tell us

Company profile

researched Sep 2026

ELANZA Wellness is a digital health company focused on endometriosis and reproductive health. Its current consumer product sends users one short therapeutic practice each morning by email - breathwork, rest, gentle movement or a cognitive reframe - typically taking under three minutes, with a companion mobile app where the AI component operates more fully. The system is designed to learn which practices help an individual user and to surface more of those over time, positioning itself as a companion rather than a symptom tracker.

Content spans pelvic physiotherapy, nervous-system and breathing practices, pain science, CBT-informed exercises for difficult days, gentle movement classes and nutrition guidance, presented as an adjunct to, rather than a replacement for, clinical care. The company frames endometriosis as affecting sleep, sex, work, mood, relationships and finances, and aims to consolidate modalities that are otherwise split across paywalls, waitlists and specialist referrals. ELANZA also publishes an educational blog (ELANZINE) covering topics such as endometriosis diagnosis and biopsy, thoracic and ocular endometriosis, endometriosis and autoimmune disorders, mental health, sexual health, and distinctions between endometriosis, PCOS and adenomyosis.

An earlier and related offering provided personalized coaching: members met board-certified coaches by video through the ELANZA platform to work on stress management, resilience and decision-making around fertility, family and reproductive health. The company reports outcomes from that program including a 17% reduction in stress on the PSS10 scale after four to six sessions.

Business model

ELANZA operates a direct-to-consumer digital health service. Users sign up with an email address at no cost and receive a daily therapeutic practice by email, with a fuller app experience available from there. Historically the company also offered one-to-one video coaching sessions with board-certified coaches delivered through the ELANZA platform. An affiliated non-profit arm, ELANZA for Good, funds free or discounted access to ELANZA's services for endometriosis patients using individual and corporate donations.

aVenture classifies ELANZA's revenue as recurring SaaS software; the consumer product is offered with a free entry point, and coaching sessions and other services can also be subsidized or made free through the ELANZA for Good donor-funded program.

Traction

aVenture reports 30 employees as of February 2024 and total funding of $435,000 as of March 2021. From its coaching program, the company reports a 17% reduction in PSS10 stress scores after four to six sessions, 93% of participants feeling clearer and more confident about their fertility journey, and 100% of members saying they would be likely or very likely to recommend the service.

Latest developments

The company's consumer-facing product centers on a daily email practice for people with endometriosis, with an AI-supported mobile app available to users who begin with the email program.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

ELANZA is an early-stage, pre-seed-stage venture-backed digital health company in the women's and reproductive health software segment. Comparable companies identified by aVenture include Hera Fertility, MedAnswers, babyMed and Antares Health.

ELANZA positions itself against symptom-tracking applications by emphasizing personalization to what relieves an individual user rather than data logging, a low time commitment of roughly three minutes most days, and a multidisciplinary scope that combines pelvic physiotherapy, nervous-system work, pain science, mental health support and movement in a single service accessible from home.

Technology

ELANZA combines email delivery with a mobile application in which an AI component plays a larger role, adapting recommendations based on which practices a user finds helpful and identifying patterns over time. Practice content is described as grounded in pain science, chronic care science and pelvic health research, and includes CBT-informed exercises. aVenture categorizes the company's technology as telemedicine and its main product as fertility software.

Go-to-market

Acquisition is direct-to-consumer and low friction: prospective users can begin free with only an email address, after which the daily practice emails and app access follow. Educational blog content about endometriosis supports inbound discovery. The company also partners with research organizations, patient advocacy communities and medical specialists, and solicits individual and corporate donations through ELANZA for Good to sponsor patient places.

People living with endometriosis and, in its coaching offering, individuals navigating fertility, reproductive health and family-building decisions and the associated stress.

Geography

Headquartered in San Francisco, California, with services delivered remotely by email, app and video; aVenture lists the company's geographic exposure as the United States.

History

The company was founded in 2020 and took part in the Techstars New York City accelerator in 2021. Its consumer offering has evolved from video-based coaching focused on fertility, family and reproductive health decisions toward a daily, AI-supported endometriosis support product delivered by email and mobile app. A non-profit arm, ELANZA for Good, was established to subsidize access for endometriosis patients.

Compiled by commissioned research from 7 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
EmployeesFeb 202430 people
HeadcountAug 20263
Members likely or very likely to recommend ELANZAJan 2021100%
Members reporting greater clarity and confidence about their fertility journeyJan 202193%
Reduction in stress (PSS10) after coachingJan 202117%
Total funding raisedMar 2021$435K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 4

Companies working in the same space as ELANZA Wellness.

Timeline · 1

launches, deals, and filings
Jan 2021
Participated in Techstars New York City accelerator

ELANZA Wellness took part in the Techstars: New York City accelerator program in 2021.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

▸Research sources · 7

primary sources listed

7 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does ELANZA Wellness do?
Digital health service delivering daily AI-personalized therapeutic practices and coaching for people living with endometriosis.
Who founded ELANZA Wellness?
ELANZA Wellness was founded by Brittany Hawkins, Catherine Hendy in 2020.
Who are ELANZA Wellness's investors?
ELANZA Wellness's investors include Gaingels, Techstars, Chicago Ventures, Human Ventures.
Where is ELANZA Wellness headquartered?
ELANZA Wellness is headquartered in San Francisco, US.