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Eemerg Roadside Assistance Marketplace
Techstars '20Techstars '20St. Louis, US · 1 known investors
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Eemerg develops software for roadside assistance, including a consumer tool that checks whether existing insurance, credit card, or warranty policies cover a tow, and a fleet dispatch and management dashboard for towing companies. Its products serve both stranded drivers and towing/recovery businesses across the US.
Also known as Eemerg · EEMERG LLC
Founders & leadership
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026Eemerg Roadside Assistance Marketplace is a St. Louis, Missouri company operating an on-demand mobile roadside assistance marketplace aimed at drivers with limited roadside assistance options. Through its app, customers submit a request and are presented with multiple service providers, allowing them to select a provider based on price and estimated wait time rather than being assigned one. The company positions the open marketplace model as delivering both lower cost and faster response times than conventional arrangements.
Services offered through the network include towing, jump starts, flat tire changes, emergency fuel delivery and locksmith services, supported by a nationwide network of service providers and a toll-free contact number with 24-hour availability. The legal entity EEMERG LLC is also registered as an interstate motor carrier under USDOT number 3296230, with 3 drivers and 2 trucks reported and an in-business date of June 6, 2019, at an address in Saint Louis, MO 63138.
Founding story
Whitney McClendon-Gregory, a Saint Louis-based entrepreneur, founded Eemerg to provide a safe, consumer-friendly application for commonly needed automotive services, built around an open marketplace in which both customers and providers can agree on a suitable price.
Business model
Eemerg runs a two-sided marketplace: consumers request roadside assistance through a mobile app, and independent service providers compete to fulfill the job, with the customer choosing among provider options on the basis of price and response time. The related entity EEMERG LLC is also registered as an interstate motor carrier with its own small fleet.
Traction
The carrier record lists 3 drivers and 2 trucks for EEMERG LLC. A consumer local-business listing carries a 1.0 rating based on 2 reviews aggregated from Yelp, both critical of service follow-through and customer service.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Eemerg operates in the roadside assistance technology segment, where larger digital dispatch platforms and national networks also compete.
Eemerg presents customers with multiple competing provider options and lets them select the provider, price point and wait time, in contrast to single-provider dispatch.
Technology
A mobile application through which customers initiate a roadside assistance request and are shown multiple provider options with associated prices and wait times for selection.
Go-to-market
Consumers needing emergency automotive services, particularly drivers with limited roadside assistance options, as well as the service providers (towing and roadside operators) who supply capacity to the marketplace.
Geography
Headquartered in St. Louis, Missouri (12223 Fontaine Ln, Saint Louis, MO 63138), with a stated nationwide network of service providers and interstate carrier operations.
History
Eemerg launched in early 2019, and the EEMERG LLC carrier registration lists an in-business date of June 6, 2019. In 2020 the company was selected into the Arch Grants cohort, which included five $50,000 equity-free grants awarded specifically to geospatial startups together with incubator space at T-REX's Geospatial Innovation Center in downtown St. Louis. In February 2021, co-founder Whitney McClendon appeared in T-REX's podcast series introducing the 2020 geospatial Arch Grants cohort.
Risks & controversies
Publicly posted customer reviews on a local business listing (2 reviews, 1.0 average, dated October and December 2025) describe poor communication, a service appointment that was not fulfilled, and burdensome process requirements.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsWhitney McClendon, Co-Founder of Eemerg, was hosted by T-REX's Mark Tatgenhorst in an episode introducing the 2020 geospatial Arch Grants cohort.
Eemerg was part of the 2020 Arch Grants cohort, in which five $50,000 equity-free grants plus pro-bono resources and T-REX incubator space were awarded to geospatial startups.
$50K source ↗
Eemerg, a roadside assistance app for consumers, launched in early 2019.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- Eemerg Roadside Assistance Marketplace | Arch Grantsarchgrants.org · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Eemerg Roadside Assistance Marketplace do?
- Eemerg is a St. Louis-based on-demand mobile marketplace connecting stranded drivers with roadside assistance and towing providers.
- Who founded Eemerg Roadside Assistance Marketplace?
- Eemerg Roadside Assistance Marketplace was founded by Whitney Gregory.
- Who are Eemerg Roadside Assistance Marketplace's investors?
- Eemerg Roadside Assistance Marketplace's investors include Techstars.
- Where is Eemerg Roadside Assistance Marketplace headquartered?
- Eemerg Roadside Assistance Marketplace is headquartered in St. Louis, US.