Eduk

eduK is a Brazilian online education company that describes itself as a "social tech" specialising in vocational content and income generation. Its consumer platform offers a catalogue of more than 3,200 courses organised into pre-selected "trilhas" (learning tracks) that guide users step by step toward earning money — examples include tracks on confectionery sales (8 courses, 37 hours), selling via social networks (3 courses, 6 hours) and making money from felt crafts (9 courses, 32 hours). Course categories span gastronomy, crafts, beauty, business, fashion and photography. Beyond courses, the platform lists work and income opportunities, issues completion certificates recognised by the Brazilian Distance Learning Association (ABED), and provides members with discounts through partner companies. Content is delivered via the web app (app.eduk.com.br) and a mobile application.

The company also operates a B2B arm, eduK Empresas, which positions its platform as social-impact technology for corporate clients and projects: use cases cited include social impact programmes, employee benefits or bonuses, and professional training and qualification. Target audiences named include people seeking income and qualification opportunities, candidates rejected in selection processes, and populations supported by social impact projects. A separate channel serves students enrolled in Brazil's Educação de Jovens e Adultos (EJA) adult-education programme, who receive sponsored free access to the full course catalogue (one such access window ran through 31 December 2024), with login via CPF and a dedicated student portal for institutions.

eduK states it has produced more than 9,000 hours of proprietary content with 1,100 specialists and has reached more than 9 million people. It is certified as a B Corporation (Sistema B) and is a member of the Associação Brasileira de Ensino à Distância. Its stated purpose is aligned with UN Sustainable Development Goals on poverty eradication, reduced inequalities, quality education and decent work and economic growth.

Business model

eduK combines a direct-to-consumer subscription/membership model — paid access to its course catalogue, with some free courses, certificates and partner discounts for members — with a B2B and institutional channel (eduK Empresas) in which companies and social-impact or public education programmes fund access for defined groups, such as employees, rejected job candidates or EJA adult-education students [0][1][2][3].

Consumer subscriptions to the course catalogue (user testimonials reference multi-year subscriptions and free courses as an entry point) alongside contracts with companies and institutions that buy platform access as social-impact actions, employee benefits or workforce training [0][2][3].

Traction

Company-reported figures include more than 3,200 courses, over 100,000 certificates issued, 22,000 people employed, 14,000 job opportunities, more than 9,000 hours of original content, 1,100 specialists and over 9 million people impacted [0][1][2].

Latest developments

Following the 2021 Mind Lab acquisition, eduK's corporate contact and careers channels run through Mind Lab. It has distributed sponsored free access to its catalogue to EJA adult-education students, with one access period running to 31 December 2024, and its blog reports a second inclusion among the world's largest EdTechs [2][3][5].