Edrolo

Edrolo is an Australian education technology company that supplies curriculum-aligned learning and practice materials for secondary school students, together with analytics tools that schools use to make data-informed teaching decisions. Its product combines video lessons delivered by teacher-presenters, scaffolded knowledge- and skills-based practice questions with instant feedback and video solutions, assessment and task-assignment tools that let teachers differentiate work for individuals or whole classes, and reporting that benchmarks student and class performance against school and state results.

Content is aligned to each state curriculum, covering senior secondary programs such as VCE and the HSC, and from 2022 the company began building a complete catalogue of core curriculum-aligned resources in Science, Maths, Humanities and other subjects for Years 7 to 12 across Australia, delivered through both digital and print formats including textbooks. The company describes roughly a decade of product development and more than 1.7 billion data points underpinning its learning feedback.

Founding story

Edrolo was founded by Ben Sze, Jeremy Cox and Duncan, who left roles at Google and Goldman Sachs to build the company on the belief that outstanding teachers should be able to reach tens of thousands of students rather than a single classroom, and that students prefer video on mobile devices to heavy textbooks. All three founders were non-technical when the company went through the Startmate accelerator.

Business model

Edrolo sells to schools as a B2B SaaS subscription, with teachers and students accessing lessons, practice questions, tasks and assessment tools, and school leaders accessing performance insights; the company also produces print textbooks alongside its digital resources. The website's primary conversion action is booking a demo.

Schools pay to access Edrolo's learning and practice resources and reporting tools; co-founders state the company reinvested 100% of revenue over its first decade back into the business alongside additional outside investment.

Traction

The company reports supporting over 1,000 schools, 17,000 teachers and 200,000 students across Australia. In 2021 it recorded 71 million online video plays and 106 million pieces of content viewed by teachers and students. It states that students completing 10 or more questions weekly for 10 or more weeks are 30% more likely to achieve top results, and cites school case studies including an 86.7% increase in Band 5 and 6 results at Chevalier College between 2019 and 2022.

Latest developments

In May 2022 the co-founders announced a capital raise to fund an expanded build of curriculum-aligned resources, starting with Year 7 and extending to a complete Years 7–12 catalogue in Science, Maths and Humanities, alongside upgraded systems for direct-to-student delivery and use of ethically sourced paper for textbooks.