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EdgeTheory, LLC

University, US · Founded 2012 · Mississippi LLC · 1 known investors

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EdgeTheory is a narrative intelligence platform that applies AI and machine learning to detect, attribute, and assess how online narratives emerge and spread, giving leaders decision-ready analysis of what stories are gaining traction and how to respond. It serves the national security and defense community as well as commercial risk teams, and operates workforce training and certification programs as the prime contractor for the National Center for Narrative Intelligence.

AI & Machine LearningDefense TechSaaS

Founders & leadership

EdgeTheory, LLC was founded in 2012 by Joe Stradinger.

JSJoe Stradinger
Joe StradingerFounder & CEOJoe Stradinger founded EdgeTheory in 2013 with Jim Barksdale to apply AI and machine learning to narrative intelligence. Previously, he worked as a CPA at Arthur Andersen (including valuations in Hungary and consulting for telecom clients), co-founded Musicforce.com in 1998 (acquired by Gaylord Entertainment in 1999), and founded Exposition Ventures in 2001 to provide business development and consulting services.

Board

JL
James L. BarksdaleMember of Board of Managers
CRCarlos Ramon
Carlos RamonMember of Board of ManagersPartner, CFO and CCO at Roo Capital
JM
J. Michael StradingerMember of Board of Managers
DB
Don B. CannadaMember of Board of Managers
WM
Walter M. Denny, Jr.Board director

Investors · 1

Reported raises · per SEC filings

Form D private placements

$8.6M disclosed across 9 rounds · 2014–2023

▶$750KraisedSep 2023 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joe B. StradingerExecutive Officer, Director
  • James L. BarksdaleDirector
  • J. Michael StradingerDirector
  • Carlos RamonDirector
  • Don B. CannadaDirector
Offering amount
$1.3M
Amount sold
$750K
Minimum investment
$10K
First sale
Aug 2023
Incorporated
Limited Liability Company, Mississippi
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$150KraisedMar 2021 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joe B StradingerExecutive Officer, Director
  • J. Michael StradingerDirector
  • Carlos RamonDirector
  • James L. BarksdaleDirector
  • Don B. CannadaDirector
Offering amount
$1.9M
Amount sold
$150K
Minimum investment
$10K
First sale
Feb 2021
Incorporated
Limited Liability Company, Mississippi
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$22.5KraisedJan 2019 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Carlos RamonDirector
  • J. Michael StradingerDirector
  • Joe B. StradingerExecutive Officer, Director
  • Don B. CannadaDirector
  • James L. BarksdaleDirector
Offering amount
$3M
Amount sold
$22.5K
Minimum investment
$10K
First sale
Jan 2019
Incorporated
Limited Liability Company, Mississippi
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗
▶$150KraisedJan 2018 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Walter M. Denny, Jr.Director
  • J. Michael StradingerDirector
  • James L. BarksdaleDirector
  • Carlos RamonDirector
  • Joseph B. StradingerExecutive Officer, Director
Offering amount
$200K
Amount sold
$150K
Minimum investment
$1
First sale
Dec 2017
Incorporated
Limited Liability Company, Mississippi
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗
▶$150KraisedJan 2017 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph B. StradingerExecutive Officer, Director
  • J. Michael StradingerDirector
  • Walter M. Denny, Jr.Director
  • James L. BarksdaleDirector
  • Carlos RamonDirector
Offering amount
$250K
Amount sold
$150K
Minimum investment
$1
First sale
Jan 2017
Incorporated
Limited Liability Company, Mississippi, 2012
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗
▶$400KraisedMar 2016 · 2 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Joseph B. StradingerExecutive Officer, Director
  • Walter M. Denny, Jr.Director
  • Carlos RamonDirector
  • James L. BarksdaleDirector
  • J. Michael StradingerDirector
Offering amount
$400K
Amount sold
$400K
Minimum investment
$1
First sale
Mar 2016
Incorporated
Limited Liability Company, Mississippi, 2012
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗
▶$500KraisedJan 2016 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Walter M. Denny, Jr.Director
  • James L. BarksdaleDirector
  • Joseph B. StradingerExecutive Officer, Director
  • Carlos RamonDirector
  • J. Michael StradingerDirector
Offering amount
$500K
Amount sold
$500K
Minimum investment
$1
First sale
Jan 2016
Incorporated
Limited Liability Company, Mississippi, 2012
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗
▶$5MraisedMar 2015 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Walter M. Denny, Jr.Director
  • James L. BarksdaleDirector
  • Carlos RamonDirector
  • J. Michael StradingerDirector
  • Joseph B. StradingerExecutive Officer, Director
Offering amount
$5M
Amount sold
$5M
Minimum investment
$1
First sale
Mar 2015
Incorporated
Limited Liability Company, Mississippi, 2012
Federal exemptions
06b, 4a5
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does EdgeTheory, LLC do?
EdgeTheory is a narrative intelligence platform that applies AI and machine learning to detect, attribute, and assess how online narratives emerge and spread, giving leaders decision-ready analysis of what stories are gaining traction and how to respond. It serves the national security and defense community as well as commercial risk teams, and operates workforce training and certification programs as the prime contractor for the National Center for Narrative Intelligence.
Who founded EdgeTheory, LLC?
EdgeTheory, LLC was founded by Joe Stradinger in 2012.
Who are EdgeTheory, LLC's investors?
EdgeTheory, LLC's investors include Roo Capital.
How much funding has EdgeTheory, LLC raised?
EdgeTheory, LLC has disclosed $8.6M raised across 9 rounds.
Where is EdgeTheory, LLC headquartered?
EdgeTheory, LLC is headquartered in University, US.