Ecolytics
Techstars '22Techstars '22Techstars '22Durham, US · Founded 2020 · 3 employees on LinkedIn · 1 known investors
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Ecolytics provides software tools for businesses to measure, track, and report their environmental and social impact. The platform serves purpose-driven companies seeking to demonstrate sustainability performance and integrate impact data into business operations.
Also known as Ecolytics
Founders & leadership
Ecolytics was founded in 2020 by Hazel Horvath.

Investors · 1
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Company profile
researched Sep 2026Ecolytics is a sustainability management software company serving B Corps and other purpose-driven businesses. The platform organizes work around three stages — Measure, Improve and Showcase — covering B Corp certification from baseline assessment through recertification. On the measurement side it tracks greenhouse gas emissions across Scopes 1, 2 and 3, resource use such as energy, water and waste, and social and governance metrics including employee demographics, volunteering hours, donations, policies and living wage coverage, with each figure carrying its source, date and verified-or-estimated status.
The Improve layer provides gap analysis against V2 B Corp requirements scoped to a company's size band and audit year, prioritized improvement recommendations, supplier engagement tools and peer benchmarking. The Showcase layer generates annual impact reports, public-facing impact pages, investor- and customer-ready exports, and disclosures formatted for standards such as CDP and EcoVadis. Ecolytics states that it is licensed by B Lab, so requirements shown in the product are drawn from the standard itself, and that it maps customer operations to all seven Impact Topics.
The company describes itself as a team of environmental and social impact specialists whose stated mission is to enable companies to know their impact and use that data to improve both their business and the planet. It publishes its own emissions, energy, waste and social metrics on a public impact page built with the same tooling sold to customers.
Founding story
Ecolytics was founded in 2020 with a stated mission of enabling every company to know its impact and use that data to improve its business and the planet. The company frames the problem as sustainability work remaining overwhelmingly manual and costly, and positions its product as reducing that time and cost so that impact work does not compete with running the business.
Business model
Ecolytics sells a subscription software platform to companies that need to measure and report environmental and social performance. Plans include onboarding, a 24/7 help center and knowledge base, and dedicated in-house customer success managers; prospective customers enter through a demo request flow rather than self-serve signup.
Recurring software revenue from platform plans, all of which bundle onboarding, help center access and customer success support.
Traction
The website states the platform is used by more than 100 B Corps and teams working toward certification. Third-party listings describe the company as pre-seed with roughly 1-10 employees (two as of February 2024). A customer testimonial from a founder and CEO cites the platform's role in B Corp certification and impact reporting.
Latest developments
In September 2025 Ecolytics announced Offset AI, described as a first-of-its-kind tool to track and offset the environmental footprint of artificial intelligence use, and published takeaways from a workshop on the new B Corp standards delivered at BLD Southeast. Current product messaging centers on the V2 B Corp standard, including mapping existing answers to the new requirements, ranking remaining gaps by size band and audit year, and maintaining audit-ready data across the five-year continuous improvement cycle. A partnerships offering is flagged as new on the site.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Ecolytics is an early-stage company — listed as pre-seed with a small team — focused on the B Corp certification and impact-reporting niche within the broader sustainability and carbon accounting software market. It reports use by more than 100 B Corps and teams pursuing certification. Companies listed as similar include Ecocrumb, Aclymate, Green Places and CarbonCents.
Ecolytics positions itself as a single platform covering environmental, social and governance metrics rather than carbon alone, and emphasizes its B Lab license, which it says means displayed requirements come directly from the B Corp standard. Other stated differentiators are automated data collection through integrations with systems companies already use, gap analysis mapped to the V2 standard and a company's size band and audit year, and publication of its own impact data on a public page built with the same product.
Technology
The platform combines automated data ingestion with configurable manual collection. Integrations pull from accounting systems (spend-based emissions), payroll and HR (headcount, wages, commuting), utilities (electricity, gas, water), logistics and travel (freight, fleet, business travel) and cloud/IT (compute, storage, devices), with manual entry and CSV upload for unconnected sources. Pre-built customizable surveys capture metrics integrations miss. Calculations and scoring are modelled on major certification and disclosure frameworks including B Corp, CDP and EcoVadis, with live B Corp readiness scoring by impact topic and rolling 12-month emissions trends.
Go-to-market
Go-to-market is demo-led: the website's primary calls to action are requesting a demo or booking time with the team, supported by case studies, a partnerships program, a blog, a newsletter, and gated content such as a B Corp certification checklist. The company also does ecosystem marketing through workshops and events such as its new B Corp standards session at BLD Southeast and podcast appearances by its founder.
B Corps and companies pursuing or maintaining B Corp certification, plus purpose-driven and public benefit corporations; the platform is aimed at businesses of any size or stage, spanning small business and enterprise customers, with use cases including ESG compliance, supply chain emissions reduction, social impact measurement and stakeholder transparency.
Geography
Headquartered in Durham, North Carolina, US, with additional locations listed in Washington, DC and remote/United States roles; the platform is described as serving customers broadly rather than a single region.
History
The company was founded in 2020 and is headquartered in Durham, North Carolina. It took part in the Techstars Alabama EnergyTech accelerator in 2022. A company news post introducing Ecolytics was published in December 2023. In 2025 the company published a podcast feature with its founder and CEO (April), launched Offset AI for measuring and offsetting AI-related emissions (September), and ran a workshop on the new B Corp standards at BLD Southeast (September). Its site continues to promote features tied to the V2 B Corp standard.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 5
by search overlapCompanies competing with Ecolytics for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 5
launches, deals, and filingsEcolytics held a workshop on navigating the new B Corp standards at BLD Southeast and published takeaways.
Company blog announced Offset AI, a tool for measuring and offsetting the carbon footprint of artificial intelligence usage.
Podcast appearance discussing data-driven sustainability and business transformation.
Company blog post by Max Stern introducing Ecolytics.
Ecolytics is listed as a member of the Techstars: Alabama EnergyTech 2022 accelerator cohort.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Ecolyticsecolytics.io · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Ecolytics do?
- Sustainability management platform for B Corps and purpose-driven businesses to measure, improve and report impact.
- Who founded Ecolytics?
- Ecolytics was founded by Hazel Horvath in 2020.
- Who are Ecolytics's investors?
- Ecolytics's investors include Techstars.
- Where is Ecolytics headquartered?
- Ecolytics is headquartered in Durham, US.




