Echomarketing
Seoul, KR Β· Public Β· 1 known investors
Echomarketing is a South Korean digital marketing agency that designs and runs full-funnel, data-driven campaigns across the customer journey, including planning, creative production, campaign optimization, data analysis, and CRM management. It serves client businesses aiming to grow revenue and operates across more than 56 countries with offices in Seoul, Beijing, and Singapore.
Also known as Echo Marketing Β· ECHO MARKETING, Inc. Β· Echomarketing Co., Ltd. Β· μμ½λ§μΌν
Investors Β· 1
Company profile
researched Aug 2026Echo Marketing Co., Ltd. (μμ½λ§μΌν ) is a Seoul-headquartered Korean company that operates a digital advertising agency alongside consumer-product businesses. Its agency arm designs and executes data-driven, full-funnel marketing across the customer journey, with capabilities spanning marketing planning (goal and KPI definition, market/competitor analysis, positioning), creative production (video, image, landing pages, copywriting informed by daily A/B testing), campaign optimization run in-house, data analysis (customer behaviour, purchase outcomes, creative response, media attribution, CRM and on/offline data), and CRM management aimed at long-term customer retention. Internal organisational "units" are structured both by industry vertical (commerce, beauty, finance, entertainment, global business, new business) and by media platform (Facebook, Instagram, Google, Kakao, Naver, new media), plus data science, marketing technology, UX and Google Analytics consulting teams. Packaged solutions are marketed under headings including marketing automation, performance analytics, campaign optimization, search marketing management and customer value management.
At group level the business is reported in four segments: apparel manufacturing and sales; direct-to-consumer (D2C) e-commerce covering cosmetics, personal products, mattresses, massage devices and other categories; the advertising agency service business providing comprehensive digital advertising agency services; and an "other" segment comprising investment activities. Clothing manufacturing and sales is the largest revenue line, reported at KRW 326 billion for fiscal 2025 against KRW 66.76 billion for the advertising agency division and KRW 66.23 billion for the beauty products video commerce division.
The company's own case material describes engagements such as building a direct online loan platform and marketing programme for the Korean secondary banking sector, a rebranding and performance-marketing programme for a domestic food delivery operator, digital repositioning of an infomercial-led manufacturer, US user acquisition for a Korean webtoon platform, and multi-country launch marketing for a game publisher including Singapore test marketing followed by rollout in Korea, Japan and Southeast Asia.
Business model
Echo Marketing earns fees from digital advertising and marketing agency services for client brands, and separately generates product revenue from manufacturing and selling apparel and from direct-to-consumer e-commerce in categories such as cosmetics, personal products, mattresses and massage devices; an additional segment covers investment activities. Client marketing engagements are scoped by monthly media budget tiers, and the company also offers a combined "investment and marketing" (business boosting) arrangement in addition to standard agency retainers.
Segment revenue is disclosed across clothing manufacturing and sales, advertising agency services, beauty products video commerce and other/investment activities. For fiscal 2025 the clothing division reported KRW 326 billion, the advertising agency division KRW 66.76 billion and the beauty products video commerce division KRW 66.23 billion.
Traction
Reported advertising billings grew from KRW 100 million in 2003 to KRW 172.7 billion in 2018. Group segment revenue for fiscal 2025 comprised KRW 326 billion from clothing manufacturing and sales, KRW 66.76 billion from advertising agency services and KRW 66.23 billion from beauty products video commerce; the clothing segment grew from KRW 70.8 billion in 2021. The company reported 355 employees. Case studies cite outcomes including a webtoon client reaching the top position among comics applications in the United States.
Latest developments
MarketScreener reports fiscal 2025 segment revenue of KRW 326 billion for clothing manufacturing and sales, KRW 66.76 billion for advertising agency services and KRW 66.23 billion for beauty products video commerce, with South Korean sales of KRW 399 billion and exports of KRW 60.21 billion. Se-Jun An joined the board of directors in March 2024. The corporate website posted a system maintenance notice for 9 October 2024 affecting marketing request, IR inquiry and news services.
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Echo Marketing is a publicly listed Korean marketing and consumer-products group. Its advertising agency division has generated roughly KRW 47-67 billion in annual revenue between 2021 and 2025, while group revenue is dominated by clothing manufacturing and sales; South Korea accounted for KRW 399 billion of 2025 sales versus KRW 60.21 billion in exports.
The company emphasises integrating strategy, creative production and campaign operation within a single organisation rather than splitting them across vendors, cross-functional "unit" teams assembled per objective from industry and media specialists, iterative creative development driven by daily A/B testing, and a stated sole objective of client revenue growth. It also combines agency services with ownership of consumer brands and D2C commerce operations, allowing marketing methods to be applied to its own products, as in the portable massager business built with subsidiary Daily & Co.
Technology
The company positions itself on data-driven execution: collection and analysis of marketing, customer behaviour, purchase, creative-performance, media attribution, CRM and combined online/offline data to inform product, pricing, communication and media strategy. Dedicated data science, marketing technology, UX consulting and Google Analytics consulting teams support proprietary solution areas covering marketing automation, performance analytics, campaign optimization, search marketing management and customer value management.
Go-to-market
Marketing services are sold directly through inbound inquiry forms on the company website, where prospects specify request type (advertising agency work or an investment-plus-marketing "business boosting" engagement), brand, monthly budget band, target countries and scope of work. Two request tracks are offered, and the site also carries recruiting and investor-relations channels.
Client companies seeking revenue growth, including brands in commerce, beauty, finance, entertainment and gaming, financial-sector lenders, food delivery platforms, content platforms such as webtoon services, and traditional manufacturers shifting from infomercial to digital sales channels. Engagements are segmented by monthly media budget, spanning under KRW 100 million to over KRW 1 billion per month.
Geography
Headquartered in the Korean Lutheran Hall building on Olympic-ro 35da-gil, Songpa-gu, Seoul, with additional offices in Beijing, China and Singapore. The company states it can deliver professional marketing in more than 56 countries, listing markets across Asia, Europe, the Americas, the Middle East and Oceania. South Korea represented KRW 399 billion of fiscal 2025 sales, with exports of KRW 60.21 billion.
History
The company's own timeline traces growth in advertising billings from KRW 100 million in 2003 to KRW 600 million in 2008, KRW 6.5 billion in 2013 and KRW 172.7 billion in 2018, tied to three phases: performance marketing focused on search media, expansion into programmatic advertising starting with Google, and global expansion of performance marketing across local and international markets. Cheol-Woong Kim has served as chief executive officer since March 2003 and as a board director since the same date, and Seong-Ah Gong has been a corporate officer/principal since February 2003. Je-Kyung Lee became auditor/controller in March 2021 and Se-Jun An joined the board in March 2024.
Risks & controversies
Group revenue is concentrated in the clothing manufacturing and sales segment, which reached KRW 326 billion in fiscal 2025, while the advertising agency division has been comparatively flat at roughly KRW 51-67 billion since 2021 and the beauty products video commerce division declined from KRW 134 billion in 2022 to KRW 66.23 billion in 2025. Sales are heavily weighted to the South Korean domestic market. The company's own financial-sector case study notes regulatory constraints on loan advertising imposed by the Financial Supervisory Service, indicating exposure to advertising regulation in client categories. MarketScreener lists the tracked instrument as inactive.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 5
launches, deals, and filingsThe company notified visitors that marketing requests, IR inquiries and news services would be unavailable for approximately nine hours on 9 October 2024.
Cheol-Woong Kim has served as chief executive officer and as a director/board member since 22 March 2003.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- Echomarketingechomarketing.co.kr Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Echomarketing do?
- Echo Marketing is a listed Korean group combining a digital advertising agency with apparel manufacturing and D2C commerce businesses.
- Who are Echomarketing's investors?
- Echomarketing's investors include Atinum Investment Co. Ltd..
- Where is Echomarketing headquartered?
- Echomarketing is headquartered in Seoul, KR.