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ECGO
Techstars '23Cumming, US · Founded 2023 · 5 employees on LinkedIn · 1 known investors
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A platform that analyzes and optimizes website performance and digital presence through design and performance insights.
Also known as ECGO
Investors · 1
How we know: the Techstars portfolio · funding news · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026ECGO develops a mobile recycling application that educates users on correct disposal, tracks their recycling activity and rewards them for recycling correctly. The product uses image recognition and computer vision to provide product disposal guidance, and is described as gamified recycling combined with sustainability rewards. Alongside the consumer-facing app, the company positions a data and analytics layer around the waste-stream and product disposal data it collects.
The company sells recycling solutions to universities, municipalities and corporate offices working toward waste-zero goals, operating as a B2B2C platform with subscription SaaS, data-as-a-service and freemium elements. ECGO launched at Georgia State University and the Georgia Institute of Technology, where it reported helping students recycle more than 50,000 items following its August 2022 launch.
Founding story
ECGO was founded by Nicole Toole, who serves as CEO. Toole graduated from Georgia State University in 2022 with a BBA in Computer Information Systems, and spent four years during her undergraduate studies researching student and consumer behavior around recycling, which led to the venture.
Business model
B2B/B2B2C: ECGO provides a consumer-facing recycling app while contracting with institutions such as universities, municipalities and corporate offices. Reported models include subscription SaaS, data-as-a-service and freemium tiers.
Subscription software with data-as-a-service and freemium components, sold to institutional customers.
Traction
ECGO reported that students had recycled more than 50,000 items since the app's August 2022 launch at Georgia State University and Georgia Institute of Technology. Headcount was reported to have grown from 9 to 13 employees as of July 2025, and monthly website visitors were reported at 4.9K in January 2026.
Latest developments
Reported signals include employee growth to 13 in July 2025 and monthly visitor growth to 4.9K in January 2026.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
An early-stage, small-team recycling technology company in the waste management and circular economy segment, compared by market-data providers to Scrapp, Bower and Intuitive AI.
Combines consumer education, tracking and rewards for correct recycling behavior with computer-vision-based disposal guidance, generating waste-stream data for institutional customers.
Technology
Mobile application using image recognition and computer vision to identify products and provide waste disposal guidance, paired with recycling tracking, gamified rewards and waste-stream and product disposal data analytics.
Go-to-market
Deployment at institutional sites — notably university campuses including Georgia State University and Georgia Institute of Technology — supported by accelerator and pitch-platform exposure through Techstars, the AWS Impact Accelerator for Women Founders and The Pitch.
Universities, municipalities and corporate offices pursuing waste-zero and sustainability goals, and the end users who recycle at those locations.
Geography
Based in Georgia, United States, with reported headquarters listings in Atlanta and deployments at Georgia universities.
History
ECGO launched its app in August 2022 and appeared in the Startup Runway Edition 17 showcase in December 2022. It participated in accelerator programs including the AWS Impact Accelerator for Women Founders and the Techstars Impact Accelerator powered by Cox Enterprises, with an accelerator-stage financing event recorded in January 2023 and a grant in August 2023. Founder and CEO Nicole Toole appeared on season 10 of The Pitch in an episode about ECGO.
Compiled by commissioned research from 6 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 5
launches, deals, and filingsA grant was recorded as ECGO's most recent funding event, with investors listed as Dream.org and Village Capital; total funding raised is listed as $25,000.
An accelerator event associated with Techstars and the Advanced Technology Development Center.
ECGO was profiled in Startup Runway's Edition 17 showcase, Georgia.
ECGO launched at Georgia State University and Georgia Institute of Technology, helping students recycle over 50,000 items since launch.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 6
primary sources listed
- ECGO | Valuation, Funding Rounds & Stock Price | Caplightcaplight.com · web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does ECGO do?
- ECGO is a recycling app that educates, tracks and rewards users for recycling correctly, with waste-stream data for institutions.
- Who are ECGO's investors?
- ECGO's investors include Techstars.
- Where is ECGO headquartered?
- ECGO is headquartered in Cumming, US.