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EasyShake®
Techstars '25Manhattan Beach, US · Founded 2018 · 1 employees on LinkedIn · 1 known investors
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EasyShake makes ready-to-drink protein nutrition products designed for convenience. The company targets busy professionals, parents, and aging adults who struggle to maintain healthy eating habits due to time constraints.
Also known as EasyShake · The EasyShake System
Investors · 1
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us
Company profile
researched Sep 2026EasyShake® develops a pod-based system for preparing protein and nutrition shakes. The system combines a countertop appliance with single-use pods; according to a Techstars company listing, it uses water and air pressure to mix ingredients directly inside the pod, removing the need for manual shaking or blending. Users add water and the drink is prepared in seconds, with the company stating mixing takes under 10 seconds and citing the elimination of blenders, shaker bottles and associated cleanup as the core benefit.
The product line consists of the EasyShake System hardware and protein pods, which the company describes as containing high-quality, clean ingredients and as recyclable. Pods are sold in multi-packs; a pre-order of the system includes an eight-pack containing four Milk Chocolate and four Vanilla Ice Cream flavored pods. The pods are engineered specifically for the EasyShake machine and are stated to be incompatible with other single-serve beverage makers.
The company operates a direct-to-consumer storefront at easyshake.xyz with cart and checkout functionality, and maintains a YouTube channel under the handle @TheEasyShake.
Business model
EasyShake sells a consumer hardware device together with consumable single-serve pods, a razor-and-blades structure in which the system is purchased once and protein and nutrition pods are bought on an ongoing basis. Pods are described as designed exclusively for the EasyShake system and are not compatible with other single-serve beverage makers such as Keurig or Nespresso, keeping consumable demand tied to the installed device base.
Revenue is generated from one-time sales of the EasyShake System appliance, collected in two stages during the pre-order period (a $19.99 deposit plus a $110 balance on shipment), and from recurring sales of proprietary single-serve protein and nutrition pods.
Latest developments
The EasyShake System is available for pre-order with expected shipping in early 2026, at a discounted pre-order price of $129.99 against a stated post-launch price of $179.99, with orders including an eight-pack of protein pods.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
EasyShake is an early-stage, pre-seed company of 1-10 employees operating in the health, wellness and fitness sector, with its flagship system still at the pre-order stage.
EasyShake positions its offering as the first instant protein and nutrition shake system, with in-pod mixing driven by water and air pressure rather than manual shaking or blending. Stated points of difference include consistent mixing without clumping or spilling, preparation in under 10 seconds, recyclable pods, and a closed system in which pods are made exclusively for the EasyShake machine.
Technology
The system prepares shakes by using water and air pressure to mix ingredients directly inside a sealed single-use pod, which is then discarded; the pods are described as recyclable and are designed only for the EasyShake device.
Go-to-market
Sales are made direct-to-consumer through the company's e-commerce site, currently on a pre-order model: customers place a $19.99 deposit toward a $129.99 pre-order price, with a final payment of $110 due at shipping, versus a stated $179.99 post-launch price. The first production run is described as limited. The company also maintains a YouTube channel for content distribution.
Consumers seeking fast preparation of protein and nutrition shakes without blenders, shaker bottles or cleanup.
Geography
The company lists locations in Union Square, New York, NY and Manhattan Beach, CA, in the United States, and sells directly to consumers through its own online store.
History
The company was founded in 2018 and is listed on the Techstars job board as a pre-seed stage health and wellness company with 1-10 employees and locations in Union Square, New York, NY and Manhattan Beach, CA. As of the current site, the EasyShake System is sold on a pre-order basis with expected shipping in early 2026, indicating the product had not yet reached general availability.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 1
Companies working in the same space as EasyShake®.
Timeline · 1
launches, deals, and filingsThe company offered its pod-based shake system for pre-order at $129.99 (versus a stated $179.99 post-launch price), taking a $19.99 deposit with a $110 final payment due on shipping. Availability was described as a limited first run, with expected shipping in early 2026. Orders include an eight-pack of protein pods (four Milk Chocolate, four Vanilla Ice Cream).
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- EasyShake®easyshake.xyz · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does EasyShake® do?
- EasyShake® makes a pod-based system that mixes protein and nutrition shakes inside single-use pods without a blender or shaker.
- Who are EasyShake®'s investors?
- EasyShake®'s investors include Techstars.
- Where is EasyShake® headquartered?
- EasyShake® is headquartered in Manhattan Beach, US.