Dynamic Green Products

Market position

A small manufacturer competing against petroleum-based lubricant products in the outdoor power equipment, power tool and mobile hydraulics segments, working alongside larger tool brands to incorporate soy-based lubricants.

Positions soy as the safest, cleanest and most sustainable base oil available and claims its bio-based products outperform petroleum equivalents while remaining compatible with them; emphasizes independent testing and U.S.-based sourcing and manufacturing.

Technology

Lubricant formulations built on soybean oil as a base stock combined with additive chemistries; the company states its bar and chain oil withstands 500°F or higher compared with petroleum products, and that its degreasers use chemistries derived from plant sources. Product development is conducted in collaboration with chemists at the Airable Research Laboratory.

Go-to-market

Direct-to-consumer online sales, a dealer locator for in-person purchase, bulk and case ordering, brand partnerships with recognized tool and equipment manufacturers, and endorsements from professional loggers, carvers and lumberjack athletes featured as "DGP Pros."

Professional and commercial equipment users including loggers, arborists, carvers, landscaping and outdoor power equipment operators, hydraulic equipment users, and consumers seeking bio-based alternatives to petroleum lubricants.

Geography

Headquartered at 11757 Katy Freeway #1300, Houston, Texas 77079, with product development partners in Ohio (Airable Research Laboratory and the Ohio Soybean Council) and a U.S. dealer network; products are described as made in America.

History

After roughly three and a half years of formulation work using canola oil, the company shifted its base stock to soybean oil following its introduction to Barry McGraw and the Airable Research Laboratory. Since late 2021 it has worked continuously with Airable Labs and the Ohio Soybean Council to build out its product line and develop new products, using check-off-supported chemistry resources to broaden its catalog faster than it could independently.

Risks & controversies

Performance and environmental claims, including "99% less pollution" and outperformance of petroleum, are company statements. Product development capacity depends substantially on the checkoff-funded Airable Research Laboratory and Ohio Soybean Council relationship; the CEO notes that bringing a product to retail independently typically takes two to three years and several hundred thousand dollars, resources the company states it does not have on its own.