Durante Rentals
Acquired1 known investors
New Rochelle, N.Y. equipment rental company serving the NY/NJ/CT tri-state area, acquired by Herc Rentals in 2024.
Also known as Iron Source
Investors · 1
Company profile
researched Aug 2026Durante Rentals was a New Rochelle, New York-based equipment rental company serving the tri-state area of New York, New Jersey and Connecticut. It was founded in 2009 by cousins Anthony Durante and John Durante, whose parents had operated a rental business known as Durante Equipment from the 1970s until it was sold to United Rentals in 2000; both cousins worked briefly for United Rentals before reuniting to start Durante Rentals.
The business grew to 10 locations in the tri-state region. At the time of its sale, it had branches in Astoria, Bronx, Carmel, New Rochelle and West Nyack, New York, and Hasbrouck Heights, New Jersey, alongside four Delaware branches in Delmar, Georgetown, New Castle and Smyrna operated under the Iron Source brand it had acquired. The company was named to the Inc. 5000 list for seven consecutive years and appeared regularly on the RER 100 ranking of equipment rental companies, most recently at No. 71.
Founding story
Anthony Durante and John Durante, cousins, grew up around the rental industry: their respective parents ran Durante Equipment from the 1970s until United Rentals acquired it in 2000. Both worked briefly at United Rentals and then pursued separate businesses before reuniting to found Durante Rentals in 2009, beginning operations out of a trailer their fathers' original company had used along a Bronx expressway near the entrance to the Whitestone Bridge.
Business model
Durante Rentals rented construction and related equipment to contractors and other customers from a network of branch locations, generating revenue from equipment rental across the New York, New Jersey and Connecticut tri-state area and, under the Iron Source brand, Delaware.
Traction
Expanded from a single trailer location to 10 branches across the tri-state region, placed on the Inc. 5000 for seven consecutive years, and ranked No. 71 on the RER 100 in 2024.
Latest developments
Herc Rentals, headquartered in Bonita Springs, Florida, acquired Durante Rentals in 2024. Catalyst Strategic Advisors served as the exclusive advisor to Durante Rentals in the transaction.
▸Full profile — market position, go-to-market, geography, history
Market position
A regional equipment rental company in the New York tri-state market that ranked No. 71 on the RER 100 list of rental companies in 2024 and made the Inc. 5000 list of America's fastest-growing companies for seven consecutive years.
Go-to-market
Customers of construction and general equipment rental in the New York, New Jersey and Connecticut tri-state region and in Delaware.
Geography
Headquartered in New Rochelle, New York, with operations concentrated in the New York, New Jersey and Connecticut tri-state area. At the time of the Herc Rentals transaction it had branches in Astoria, Bronx, Carmel, New Rochelle and West Nyack, N.Y., and Hasbrouck Heights, N.J., plus four Delaware locations in Delmar, Georgetown, New Castle and Smyrna operating as Iron Source.
History
Founded in 2009 by cousins Anthony Durante and John Durante, the company started in a trailer that their fathers' original business, Durante Equipment, had used alongside a Bronx expressway leading to the entrance of the Whitestone Bridge. It expanded to 10 locations across the tri-state region and appeared on the Inc. 5000 list of fastest-growing American companies for seven consecutive years, as well as regularly on the RER 100, most recently at No. 71 in June 2024. Co-founder John Durante left in 2019 to found Durante Equipment in Hollywood, Florida. The company acquired Iron Source and operated four Delaware branches under that name. In 2024 Durante Rentals was acquired by Herc Rentals, with Catalyst Strategic Advisors acting as exclusive sell-side advisor.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsHerc Rentals, based in Bonita Springs, Fla., acquired New Rochelle, N.Y.-based Durante Rentals, which operated branches in Astoria, Bronx, Carmel, New Rochelle and West Nyack, N.Y., and Hasbrouck Heights, N.J., plus four Delaware locations under the Iron Source brand. Catalyst Strategic Advisors served as exclusive advisor to Durante Rentals.
Durante Rentals was a regular listee on the RER 100, most recently ranked No. 71 in the listing published in June 2024.
Durante Rentals acquired a company called Iron Source and operated under that name at branches in Delmar, Georgetown, New Castle and Smyrna, Del.
Co-founder John Durante left Durante Rentals in 2019 and founded Durante Equipment in Hollywood, Fla.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Durante Rentals do?
- New Rochelle, N.Y. equipment rental company serving the NY/NJ/CT tri-state area, acquired by Herc Rentals in 2024.
- Who are Durante Rentals's investors?
- Durante Rentals's investors include Clairvest Group Inc.