Draftea
17 known investors
Draftea operates a mobile sports betting app offering live in-play betting with real-time odds across sports including soccer, American football, basketball, baseball, and F1. It targets consumers in Mexico with features such as free bets on first deposit and early payout on NFL wagers.
Also known as Producciones Móviles S.A. de C.V. (operator)
Founders & leadership
Investors · 17
Also in the syndicate · 12
Company profile
researched Aug 2026Draftea is a Mexico-based real-money sports gaming company serving Latin American fans. It launched in 2022 with Mexico's first daily fantasy sports (DFS) game, initially centered on Mexican soccer, in which users assemble lineups of real players and score points based on those players' real-world performance, competing against other users rather than against a bookmaker. The company subsequently added an online sportsbook (OSB) product and now covers more than 20 leagues across six sports: soccer, American football, basketball, baseball, Formula 1 and tennis.
The consumer-facing product is a mobile app distributed through the main app stores, with in-play betting where odds update in real time, a redesigned interface, and an early payout feature on NFL wagers that triggers when a bet's team leads by 17 points. In Mexico the service operates under Producciones Móviles S.A. de C.V., holder of gaming permit DGAJS/SCEVF/P-06/2005-TER, in conjunction with Unocapali la Paz Operadora S.A. de C.V., under official notices DGJS/1580/2021 and DGJS/DCRCA/2450/2022. Published rules cover market definitions and settlement for soccer betting, including handling of postponed and abandoned matches, time-interval markets and card markets.
Founding story
Co-founder and CEO Alán Jaime Misrahi, a Mexico City native and lawyer by training, played soccer from childhood and pursued a playing career before moving into business, completing a master's in sports business and an MBA at Stanford, from which he graduated in June 2021. He identified a gap in Latin America, where fans watched games, bet in local casinos or ran traditional fantasy contests but lacked a social experience built on their sports knowledge. He co-founded Draftea with Joe Cohen, a technology entrepreneur who previously led engineering at Vercel, where he scaled the team from 12 to 150 employees. Draftea's story began less than a year before its March 2022 funding announcement, and Misrahi recruited FanDuel founder and former CEO Nigel Eccles as a mentor.
Business model
Draftea operates consumer real-money gaming products: daily fantasy sports contests with paid entries at multiple price points, and an online sportsbook where users place bets on live and pre-match markets. Entries and wagers are settled against official data feeds, with prize pools paid to winning users.
Revenue derives from paid real-money contest entries and sportsbook wagering on the platform.
Traction
The company reports more than 100 million pesos distributed in prizes and coverage of more than 20 leagues across six sports. Following its seed round the team doubled in size, standing at more than 40 people as of March 2022. In its first month of operation, weekly user growth was reported.
Latest developments
In April 2025, co-founders Alán Jaime Misrahi and Joe Cohen were selected as Endeavor Entrepreneurs at Endeavor's 51st International Selection Panel, with the company by then operating as a real-money online sportsbook covering over 20 leagues and six sports.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Described as the first daily fantasy sports platform in Spanish-speaking Latin America and the first to bring DFS to Mexico; it was Sequoia's first investment in a Mexican startup. Its founders were selected as Endeavor Entrepreneurs in April 2025.
Unlike traditional sportsbook-only operators, Draftea began with a peer-versus-peer daily fantasy format in which users draft lineups and compete against one another rather than a central bookmaker, offering daily engagement; it later added sportsbook betting alongside features such as NFL early payout.
Technology
The platform delivers live in-play betting with odds refreshed minute by minute, a mobile app for iOS and Android, and settlement of markets based on data received from an official results provider; the company reserves the right to void bets in cases of pricing, scoring or timing errors, including VAR-reviewed changes.
Go-to-market
Draftea distributes via a mobile app and website, promotes free bets on first deposit, and builds brand awareness through sports partnerships and endorsements, including an alliance with the Mexican Soccer Federation and national team sponsorship and an NFL partnership that produced the co-branded "NFL by Draftea" product. A roster of athlete and celebrity investors, including Cristiano Ronaldo, Travis Kelce, Iker Casillas, Pau Gasol, César Azpilicueta and Odell Beckham Jr., is featured prominently on its site.
Sports fans in Mexico and, prospectively, Spanish-speaking Latin America, spanning soccer, NFL, NBA, baseball, Formula 1 and tennis audiences; entry price tiers are set to accommodate a range of budgets.
Geography
Headquartered in and licensed to operate in Mexico, with team members across the Americas; management has stated an intention to expand in the medium term to South American markets including Colombia, Chile, Argentina and Peru.
History
Founded by Alán Jaime Misrahi and Joe Cohen, Draftea raised $13.2 million from Sequoia, Kaszek and Bullpen before announcing a $4 million round in March 2022 that added athlete and celebrity investors. It launched in 2022 with Mexico's first daily fantasy sports game focused on Mexican soccer, then raised a $20 million Series A led by StepStone Group in September 2022 alongside an NFL partnership. It later broadened into an online sportsbook covering six sports and more than 20 leagues.
Risks & controversies
Draftea operates in a regulated gambling sector; in Mexico it relies on a third-party permit structure (Producciones Móviles S.A. de C.V. and Unocapali la Paz Operadora S.A. de C.V.) and displays responsible-gaming and age-restriction notices prohibiting play by minors.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 2
by search overlapCompanies competing with Draftea for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 6
launches, deals, and filingsAlán Jaime Misrahi and Joe Cohen were selected as Endeavor Entrepreneurs at Endeavor's 51st International Selection Panel, held April 21-23, 2025, through the Endeavor Mexico office.
Series A round led by StepStone Group with participation from existing investors Sequoia, Kaszek, Bullpen and Courtside Ventures, plus athlete angel investors including Cristiano Ronaldo.
$20M source ↗
Draftea partnered with the NFL to launch NFL by Draftea, allowing users to draft lineups for the upcoming NFL season.
Draftea announced a $4 million investment round including Pau Gasol, César Azpilicueta, Iker Casillas, Kevin Durant and Thirty Five Ventures, Travis Kelce, Odell Beckham Jr., Jay-Z's Arrive, The Chainsmokers' Mantis, Courtside Ventures and NNS Advisers.
$4M source ↗
Draftea struck an alliance with the Mexican Soccer Federation and became a sponsor of Mexico's national soccer team.
Draftea launched in 2022 with Mexico's first daily fantasy sports game, initially focused on Mexican soccer, later expanding into an online sportsbook.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Drafteadraftea.mx · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Draftea do?
- Mexican real-money sports gaming company offering daily fantasy sports and an online sportsbook app for Latin America.
- Who founded Draftea?
- Draftea was founded by Alán Jaime Misrahi, Joe Cohen.
- Who are Draftea's investors?
- Draftea's investors include Abstract Ventures, Courtside Ventures, Kaszek Ventures, Sequoia Capital, Stepstone Group.