DÔEN

DÔEN is a California-based women's fashion and lifestyle brand that launched in 2016 as a digitally native, direct-to-consumer label. Its first collection comprised women's dresses, knits and tops, footwear and childrenswear; the assortment has since expanded into outerwear, denim, swim, tees, sleep and loungewear, delicates and a home capsule. The current online catalogue spans dresses, tops, knitwear, pants and shorts, skirts, coats and jackets, kids' styles, lingerie and sleepwear, shoes, bags and sunglasses, sold in seasonal "chapters" and capsule collections at price points such as $278 for a top, $378 for a cashmere cardigan and $598 for a dress.

The company describes itself as a digitally led, multi-channel brand selling directly to consumers, with collections designed around feminine silhouettes and garments intended to be long-lasting and passed on. It also runs Hand Me Dôen, a branded resale and trade-in program under which customers ship pre-loved DÔEN items for authentication and condition inspection and receive digital gift-card credit equal to 50 percent of the intended resale price; rejected items are repurposed domestically rather than exported, incinerated or landfilled. Impact commitments are organized around a published 2030 Roadmap and annual impact updates, alongside philanthropic partnerships with Planned Parenthood Los Angeles, Room to Read, and Kindred Space LA / Birthing People Foundation.

DÔEN employs about 160 people and has a recently expanded headquarters in Van Nuys, California, with main offices in Los Angeles. In June 2025 it closed a Series A growth equity round led by Silas Capital, its first substantial outside capital after roughly $1 million raised previously.