Doctoora
1 known investors
Health tech startup providing short-term medical facility rentals for doctors.
Also known as Doctoora e-Health Ltd
Investors Β· 1
Company profile
researched Aug 2026Doctoora e-Health Ltd is a Nigerian healthcare technology company that connects patients and consumers with healthcare practitioners and facilities. Its core model gives doctors, including specialists without their own standalone private practice, access to consulting rooms and clinical facilities on a short-term rental basis, while giving patients appointment booking without the long waiting times typical of many Nigerian hospitals. Press coverage has likened the model to an "Airbnb" of healthcare delivery.
The company also operates as a digital healthcare marketplace, connecting patients with providers through a network of partner hospitals, doctors and specialists for teleconsultations and home care sessions, and offering access to medicines via an online pharmacy store fulfilled through partnerships with MyMedicines and in-clinic pharmacies at partner hospitals. Additional marketplace services reported include gym memberships, food plans and fitness plans, with medical tourism identified as a prospective focus area.
Founding story
Doctoora was founded by Dr. Debo Odulana, a medical doctor who returned to Nigeria in 2011 after studying abroad and who initially intended to become a neo-natal surgeon. Working at St. Nicholas Hospital, where he became Quality Assurance lead and was involved in hospital management, he observed the sector inefficiencies that shaped the business. The concept crystallised in England, when Odulana and his partner Beatrix Wu helped two entrepreneurs with a business plan for an algorithm allowing restaurants to sell tables at off-peak periods, prompting the idea of applying excess-capacity utilisation to healthcare. He left to pursue a master's degree in healthcare management and launched the company with a team including Dr. Shakira Saliu.
Business model
Doctoora operates an asset-light marketplace model: it partners with hospitals, property owners and clinics that have spare capacity and makes consulting rooms and facilities available to doctors on a short-term basis. Practitioners set their own consulting fees and pay Doctoora a rental fee for use of the space, while patients gain access to appointments without long queues. The platform has been extended to teleconsultations, home care sessions and an online pharmacy fulfilled through partnerships with MyMedicines and in-clinic pharmacies at partner hospitals, alongside marketplace offerings such as gym memberships, food plans and fitness plans.
Revenue comes from rental fees paid by doctors for use of Doctoora consulting spaces and facilities, supplemented by marketplace and online pharmacy offerings. As of May 2020 the business reported roughly $1,000 in monthly revenue.
Traction
By the end of 2018 about 18 facilities were operating, growing to more than 20 centres across Lagos and Abuja by May 2020. Practitioners using the platform included a consultant psychiatrist who reported consulting for at least 30 patients at a Doctoora centre in a single month. Reported monthly revenue was about $1,000 as of May 2020.
βΈFull profile β market position, go-to-market, geography, history
Market position
Doctoora is a Nigerian digital health company listed in Salient Advisory's innovator directory under telemedicine-paired direct-to-consumer distribution. It is described as mixed-gender-founded and woman-led, and has been supported by CcHUB incubation.
The company was built around monetising excess capacity in the healthcare system: the founder observed at St. Nicholas Hospital that top consultants were engaged case by case rather than kept on payroll, that some private hospitals had unused bed space and consulting rooms while government hospitals were overstretched, and that patients faced long waiting times. Doctoora combines shared clinical space with a booking and marketplace layer, allowing practitioners to set their own fees and earn additional income without the overheads of establishing a clinic.
Go-to-market
Doctoora approached hospitals and property owners with spare capacity to establish partnership centres, and recruits independent practitioners such as consultant psychiatrists and specialists in private practice who need consulting space without the overheads of running their own clinic. Patients access practitioners through the platform's booking, teleconsultation and home care services.
Patients and consumers in Nigeria seeking faster access to doctors, and healthcare practitioners β particularly specialists and private-practice doctors β who lack their own standalone facilities.
Geography
Nigeria, with centres across Lagos (including Opebi and Ogudu) and Abuja.
History
Doctoora launched in November 2017 in a remodelled two-bedroom flat in Opebi, Lagos, where the living room and guest room served as the reception and consulting room. After initial rejections from hospitals and investors, a second centre was established in an unused six-bedroom duplex in Ogudu with help from the founder's uncle. Three months later the founder entered a German accelerator programme and raised $35,000 from Co-Creation Hub, followed by $5,000 from the Tony Elumelu Foundation and 4 million naira from family and friends. By the end of 2018 about 18 facilities were running, and by May 2020 the network had grown to over 20 centres across Lagos and Abuja.
Compiled by commissioned research from 6 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Timeline Β· 4
launches, deals, and filingsFollowing the launch of a second centre in a six-bedroom duplex in Ogudu, the network had grown to roughly 18 facilities by the end of 2018.
Three months after opening its second centre in Ogudu, founder Debo Odulana joined a German accelerator programme and raised $35,000 for the business from Co-Creation Hub, an innovation centre in Yaba, Lagos.
$35K source β
The team received $5,000 from the Tony Elumelu Foundation, in addition to 4 million naira raised from family and friends.
$5K source β
The company began operations in November 2017 from a remodelled two-bedroom flat in Opebi, Lagos, using the living room and guest room as reception and consulting room.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
βΈResearch sources Β· 6
primary sources listed
- Doctooradoctoora.com Β· web
6 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Doctoora do?
- Nigerian health-tech company offering doctors short-term clinical space rentals and patients teleconsultation and home care.
- Who are Doctoora's investors?
- Doctoora's investors include Co-Creation Hub (CcHUB).