Doctivity

Doctivity Health is a healthcare growth technology company that operates a Physician Relationship Management (PRM) and network intelligence platform for health systems and other provider organizations. The platform combines all-payor national claims data, EMR and electronic health record information, and a connected provider network to give organizations visibility into referral patterns, provider performance, and market opportunity, with reporting aimed at executive audiences.

The product is organized into three main areas: a purpose-built PRM used by outreach teams and physician liaisons to prioritize providers, log engagement, manage referral relationships and accelerate ramp-up of new and existing providers; Market Intelligence, which converts national claims data into real-time market and referral insight; and Network Integrity, which provides visibility into provider and organizational performance to address referral leakage and support network strategy. The company states that the platform uses non-identified patient information only and does not require integration with clients' internal IT systems. It also describes real-time analytics and AI-powered workflows as part of its technology approach.

Customers cited publicly include Geisinger's Musculoskeletal Institute, Roper St. Francis Healthcare and Baptist Health (Jacksonville, FL), alongside unnamed integrated delivery networks, academic health systems, ambulatory surgical centers and physician-owned specialty practices.

Founding story

Doctivity Health was founded in May 2022 by Cathryn Connolley, a former Geisinger executive who spent 14 years at the system, ultimately as Vice President of System Business Development, Marketing Strategy and Operations. After reducing new physician ramp-up time from nearly two years to a few months, she concluded that health systems held useful data but lacked a coordinated way to act on it. The company was launched within two months of founding and built in Pennsylvania with venture capital backing.

Business model

Doctivity sells a cloud-based software platform to healthcare provider organizations, positioning itself as a strategic partner that supports implementation and growth strategy in addition to supplying the software. Prospective customers engage through a demo request process on the company website.

Software platform sold to health systems, health plans and specialty clinics; the company markets its offering around demonstrable ROI in referral volume, network retention and revenue impact.

Traction

The company reports a national client roster and states that customers have generated more than $195 million in new revenue and return on investment as of June 2026, including more than $150 million in documented customer ROI in the most recent fiscal year. Published case results include $150 million in referral outmigration identified at an integrated academic health system, more than $8 million in new revenue within 12 months at Geisinger's Musculoskeletal Institute, a 33% three-month increase in surgical volume for a ramped-up surgeon, and $9.8 million in downstream ancillary revenue identified for a neuroendovascular program. Named references include Roper St. Francis Healthcare and Baptist Health (Jacksonville, FL).

Latest developments

In June 2026 the company announced that CEO Cathryn Connolley had been named to Becker's Healthcare's "170 Women in Health IT to Know | 2026" list, and stated it had recently announced new artificial intelligence initiatives while continuing to invest in local talent. In July 2026 the company announced that Dr. Azita Hamedani had joined its advisory board, and it has been publishing content aimed at health plans on provider intelligence.