Dized
3 known investors
Dized offers interactive tutorials that teach players the rules and setup of board games, accessible through apps and web platform. The service targets board game players and publishers seeking to simplify game learning and discovery.
Also known as DIZED · Playmore Games
Investors · 3
Also in the syndicate · 2
Company profile
researched Aug 2026Dized is a digital companion service used alongside physical tabletop games, available as an iOS and Android app and on the web. Its core offering is interactive, play-along "smart" tutorials that teach a game's rules and setup step by step while players play, adapting to the number of players at the table and the group's pace, so that players do not need to read a rulebook or watch videos beforehand. Tutorials present information simultaneously through 3D animation, voiceover and text to support different learning styles.
Beyond tutorials, Dized provides publisher-approved digital game Rules with search, categorized and indexed menus, built-in FAQs, errata and expansion coverage; Extras, described as game-specific downloadable add-on content such as soundtracks, additional scenarios, digital expansions or solo AI; and Player Tools including a score tracker, first-player and player-order randomizers, dice rollers (D4–D20), timers and a player stat tool. Content spans board, card, miniature and role-playing games, with library titles including Terraforming Mars, Tiny Epic Crimes, Expeditions, Tesseract, The Last Kingdom, Dorfromantik, Joking Hazard, Carcassonne, Blood Rage, Kingdomino, Splendor Duel, Wyrmspan, Robinson Crusoe, Super Fantasy Brawl and Libertalia.
Dized is built by Playmore Games, a software studio founded in 2014 in Helsinki, Finland, which also develops and publishes modern tabletop games. The listed team includes CEO Jouni Jussila, COO Tomi Vainikka and B2B Manager Matthieu Bonin.
Founding story
Playmore Games was founded in 2014 in Helsinki by game designers Jouni Jussila and Tomi Vainikka, who set out to design tabletop games and make board gaming more accessible. Their first Dized tutorial was for their own game Race to the North Pole.
Business model
Dized operates a freemium consumer model alongside a B2B offering. Tutorials and Rules are free to use with advertising support, while the Dized+ subscription removes ads and unlocks Extras, Player Tools, exclusive features and voting on content and features. On the business side, publishers, retailers and board game cafés are sold access to the platform, with a "Request a Quote" process; the Dized Portal gives industry operators free content-creation tools (Rules & Tutorials, localizations and Extras) so publishers can build content in-house, hire a freelancer, or commission Dized.
Consumer subscriptions to Dized+ priced at $3 per month or $30 per year (annual billed as 12 months with two months free), with monthly/annual recurring terms plus one-time "Limited Time" subscriptions that can be sold as redeemable codes; advertising on the free tier; and business arrangements with publishers, including targeted advertising placements. The company also positions Dized as a new revenue source for publishers.
Traction
Press materials reference more than 100 tutorials available in Dized, and the site lists a growing library of tutorials and rules across titles from multiple publishers, including licensed and high-profile games such as Terraforming Mars, Expeditions (the Scythe sequel), Carcassonne, Wyrmspan and The Last Kingdom. User and publisher testimonials are drawn from Kickstarter backers, BoardGameGeek users, Instagram and email, and the company cites use of Dized for game demos at GAMA Expo.
Latest developments
The site lists a press release dated 10 February 2025 and highlights recently added or upcoming tutorials including Tiny Epic Crimes, Expeditions, Tesseract, The Last Kingdom the Board Game, Joking Hazard and Dorfromantik (marked "coming soon"). Dized Portal tools for Rules & Tutorials, localizations and Extras are all listed as now available, and the Dized+ subscription is being promoted as the paid tier.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
Dized positions itself as a rules-learning and digital-companion layer for the physical tabletop games industry, presenting itself as an alternative to rulebooks and rules-explanation videos, and as a substitute for a human teacher at the table for players, retail demos and game cafés. Publisher-facing messaging cites accessibility, expo demoing, market and player data collection, customer-service reach and incremental sales.
Interactive tutorials that react to actual game state and player count rather than static rulebooks or linear videos; simultaneous multi-modal presentation (3D animation, voiceover, text) so all players receive the same information at once; publisher-approved and continuously updated rules including expansions, promos, FAQs and errata; free self-service creation and localization tools for publishers; and add-on content plus cross-game player tools within a single app.
Technology
The platform delivers interactive tutorials that gradually introduce rules and immediately apply them in play, reacting to the state of the game and adapting to player count. Content is presented in parallel as 3D animation, voiceover and text. The Rules product is a digital rulebook with a search engine, indexed menus and built-in FAQ, kept up to date and publisher-approved. Delivery is via native iOS and Android apps and a browser-based web version, with a separate rules web domain (rules.dized.com) and a Dized Portal back end containing content-creation and localization tools.
Go-to-market
Direct-to-consumer distribution through mobile app stores and the web with a free ad-supported tier converting to Dized+ subscriptions (in-app purchase via Apple Pay/Google Pay). Publisher acquisition runs through a B2B section with an inbound quote/sign-up form and email contact, self-service content tools in the Dized Portal, and industry presence at trade events such as GAMA Expo. The company has also used crowdfunding, offering backer credits to Dized crowdfunding backers, and maintains a mailing list, blog and press kit.
On the consumer side, tabletop gamers of all experience levels, from newcomers to established hobbyists, playing board, card, miniature and role-playing games. On the business side, game publishers wanting to make their games more accessible and to demo them at expos, retailers using Dized as an in-store demo substitute, and board game cafés using it to teach guests at multiple tables at once.
Geography
Headquartered in Helsinki, Finland, through parent studio Playmore Games, with a team described as drawn from multiple countries; the service is distributed globally via app stores and the web, and the Portal supports content localization.
History
Founded in 2014 in Helsinki, Playmore Games developed and published tabletop games and created Dized as an interactive tutorial application, beginning with a tutorial for Race to the North Pole. The company raised EUR 250,000 in seed investment, followed in July 2017 by a EUR 1.5 million round to further develop Dized. Dized was subsequently released in an early access version on the web and as an app, later expanding from tutorials to full digital rules, Extras and Player Tools, adding the Dized+ subscription and the Dized Portal creation tools (Rules & Tutorials, localizations and Extras all listed as available), and surpassing 100 tutorials in the library.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 2
launches, deals, and filingsHelsinki-based Playmore Games announced a EUR 1.5 million ($1.8 million) investment to further develop DIZED, its interactive game rules tutorial application. The money came from international and Finnish private investors and funds, including Tekes and Carcassonne publisher Hans im Glück. The company had previously received EUR 250,000 in seed investment.
$1.8M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Dizeddized.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Dized do?
- Dized is a digital companion app from Finland's Playmore Games that teaches tabletop game rules through interactive play-along tutorials.
- Who are Dized's investors?
- Dized's investors include Trind Ventures.